{"id":153804,"date":"2026-08-20T09:50:28","date_gmt":"2026-08-20T07:50:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153804"},"modified":"2026-08-20T09:50:31","modified_gmt":"2026-08-20T07:50:31","slug":"pourquoi-sezane-leve-le-pied-une-qualite-superieure-une-nouvelle-identite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-sezane-leve-le-pied-une-qualite-superieure-une-nouvelle-identite\/","title":{"rendered":"Pourquoi S\u00e9zane l\u00e8ve le pied : une qualit\u00e9 sup\u00e9rieure, une nouvelle identit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La marque de mode fran\u00e7aise <strong>S\u00e9zane<\/strong> met un frein \u00e0 sa croissance : sa fondatrice, Morgane S\u00e9zalory, souhaite lancer moins de nouveaux produits, consacrer davantage de temps \u00e0 la conception et aux mati\u00e8res, et faire \u00e9voluer la marque vers le haut de gamme. Le 23 ao\u00fbt, la marque d\u00e9voilera une nouvelle identit\u00e9 visuelle, des boutiques r\u00e9am\u00e9nag\u00e9es et une collection automne renouvel\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mettre un terme \u00e0 la croissance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab J\u2019ai d\u00e9cid\u00e9 de ralentir le rythme. Je me suis vraiment dit : <a href=\"https:\/\/www.vogue.com\/article\/morgane-sezalory-is-introducing-a-more-mature-sezane\">\u201cOK, on arr\u00eate de grandir\u201d \u00bb<\/a>, explique Morgane S\u00e9zalory dans une interview accord\u00e9e \u00e0 Vogue Business. Elle n\u2019entend pas par l\u00e0 un recul. S\u00e9zane continuera \u00e0 lancer de nouveaux produits chaque mois, mais souhaite proposer des s\u00e9lections plus restreintes et mieux travaill\u00e9es. \u00ab Il ne s\u2019agit pas de tout changer, mais de mieux choisir, de mieux cr\u00e9er et de donner \u00e0 l\u2019\u00e9quipe et \u00e0 moi-m\u00eame les moyens et le temps n\u00e9cessaires pour y parvenir \u00bb, explique-t-elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce changement de cap intervient vingt ans apr\u00e8s que S\u00e9zalory a vendu ses premiers v\u00eatements vintage sur eBay. C\u2019est de cette activit\u00e9 qu\u2019est n\u00e9e la marque Les Composantes, puis, en 2013, elle a lanc\u00e9 S\u00e9zane, l\u2019un des premiers pure-players fran\u00e7ais de la mode en ligne. Entre-temps, outre la mode f\u00e9minine, S\u00e9zalory a d\u00e9velopp\u00e9 Octobre \u00c9ditions pour les hommes, Petit S\u00e9zane pour les enfants et la marque de d\u00e9coration d\u2019int\u00e9rieur Les Composantes. Elle travaille \u00e9galement sur un projet h\u00f4telier dans le Marais \u00e0 Paris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle identit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9zane associe d\u00e9sormais ce ralentissement \u00e0 une orientation plus \u00ab haut de gamme \u00bb et \u00e0 une ligne cr\u00e9ative plus affirm\u00e9e. Parall\u00e8lement, l\u2019univers de la marque continue de s\u2019\u00e9tendre. \u00ab La nouvelle collection s\u2019accompagne d\u2019une nouvelle identit\u00e9 et de plusieurs adresses renouvel\u00e9es. L\u2019essence reste la m\u00eame. Nous avons conserv\u00e9 tout ce qui fait de S\u00e9zane ce qu\u2019elle est, retravaill\u00e9 certaines pi\u00e8ces et fait ses adieux \u00e0 d\u2019autres \u00bb, \u00e9crit la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le 23 ao\u00fbt, la nouvelle version de S\u00e9zane d\u00e9voilera \u00e9galement un nouveau logo, un site web remani\u00e9, de nouvelles silhouettes et une ligne de maroquinerie plus souple. Une partie des boutiques b\u00e9n\u00e9ficiera d\u2019un nouvel am\u00e9nagement int\u00e9rieur. La collection automne compl\u00e8te sera mise en ligne ce jour-l\u00e0 et disponible en boutique \u00e0 partir du 4 septembre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En pleine expansion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 premi\u00e8re vue, c\u2019est une d\u00e9cision surprenante, car la marque est encore en pleine expansion. S\u00e9zane compte aujourd\u2019hui plusieurs centaines de collaborateurs \u00e0 son si\u00e8ge social en France et 23 boutiques en France, aux \u00c9tats-Unis, au Royaume-Uni et en Espagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur r\u00e9agit toutefois positivement \u00e0 cette r\u00e9orientation. Il juge judicieux que S\u00e9zalory remette l\u2019essence m\u00eame de la marque au centre de ses pr\u00e9occupations, surtout apr\u00e8s les plaintes concernant une baisse de qualit\u00e9. De plus, la fondatrice d\u00e9nonce ouvertement depuis des ann\u00e9es les effets n\u00e9fastes de l\u2019industrie de la mode sur l\u2019environnement et passe d\u00e9sormais de la parole aux actes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de mode fran\u00e7aise S\u00e9zane \u00ab met un frein \u00e0 sa croissance \u00bb : sa fondatrice, Morgane S\u00e9zalory, souhaite lancer moins de nouveaux produits, consacrer davantage de temps \u00e0 la conception et aux mati\u00e8res, et faire \u00e9voluer la marque vers le haut de gamme. Le 23 ao\u00fbt, la marque d\u00e9voilera une nouvelle identit\u00e9 visuelle, des boutiques r\u00e9am\u00e9nag\u00e9es et une collection automne renouvel\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":153805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[2097],"topic":[332],"region":[342],"class_list":["post-153804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-sezane","topic-restructuration","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi S\u00e9zane l\u00e8ve le pied : une qualit\u00e9 sup\u00e9rieure, une nouvelle identit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-sezane-leve-le-pied-une-qualite-superieure-une-nouvelle-identite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi S\u00e9zane l\u00e8ve le pied : une qualit\u00e9 sup\u00e9rieure, une nouvelle identit\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La marque de mode fran\u00e7aise S\u00e9zane \u00ab met un frein \u00e0 sa croissance \u00bb : sa fondatrice, Morgane S\u00e9zalory, souhaite lancer moins de nouveaux produits, consacrer davantage de temps \u00e0 la conception et aux mati\u00e8res, et faire \u00e9voluer la marque vers le haut de gamme. 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