{"id":153852,"date":"2026-08-20T14:28:51","date_gmt":"2026-08-20T12:28:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153852"},"modified":"2026-08-20T14:28:52","modified_gmt":"2026-08-20T12:28:52","slug":"des-remises-trompeuses-valent-a-boohoo-une-amende-de-plusieurs-millions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/des-remises-trompeuses-valent-a-boohoo-une-amende-de-plusieurs-millions\/","title":{"rendered":"Des remises trompeuses valent \u00e0 Boohoo une amende de plusieurs millions"},"content":{"rendered":"\n

L’Autorit\u00e9 fran\u00e7aise de la consommation a inflig\u00e9 une amende de plusieurs millions \u00e0 la cha\u00eene britannique de fast-fashion Boohoo<\/strong> pour pratiques trompeuses : de nombreuses r\u00e9ductions propos\u00e9es sur la boutique en ligne se sont av\u00e9r\u00e9es n’\u00eatre que des r\u00e9ductions de prix fictives.<\/p>\n\n\n\n

2,3 millions d’euros<\/h2>\n\n\n\n

Une analyse des promotions propos\u00e9es sur la boutique en ligne de Boohoo a r\u00e9v\u00e9l\u00e9 que 40 % des r\u00e9ductions propos\u00e9es n’\u00e9taient pas de v\u00e9ritables baisses de prix, selon la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF). 7 % des r\u00e9ductions \u00e9taient inf\u00e9rieures \u00e0 celles annonc\u00e9es et, dans 48 % des cas, le prix avait m\u00eame augment\u00e9. De plus, Boohoo a utilis\u00e9 des termes tels que \u00ab cuir \u00bb et \u00ab daim \u00bb pour d\u00e9signer des produits synth\u00e9tiques, ce qui enfreint la r\u00e9glementation fran\u00e7aise en mati\u00e8re d\u2019\u00e9tiquetage des produits. Cela lui vaut une amende de 2,3 millions d\u2019euros pour pratiques trompeuses.<\/p>\n\n\n\n

Boohoo n\u2019a pas encore r\u00e9agi. Cette amende s\u2019inscrit dans une tendance plus large au durcissement de la r\u00e9glementation dans le secteur de la mode, notamment \u00e0 l\u2019encontre des entreprises de fast-fashion en ligne, telles que les plateformes chinoises Shein<\/strong> et Temu<\/strong>. Les autorit\u00e9s fran\u00e7aises adoptent une ligne dure et ont adopt\u00e9 en juin dernier une loi<\/a> pr\u00e9voyant des amendes pour ce qui est consid\u00e9r\u00e9 comme des v\u00eatements \u00ab jetables \u00bb.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Autorit\u00e9 fran\u00e7aise de la consommation a inflig\u00e9 une amende de plusieurs millions \u00e0 la cha\u00eene britannique de fast-fashion Boohoo pour pratiques trompeuses : de nombreuses r\u00e9ductions propos\u00e9es sur sa boutique en ligne se sont av\u00e9r\u00e9es ne pas \u00eatre de v\u00e9ritables baisses de prix.<\/p>\n","protected":false},"author":3,"featured_media":153853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[743],"topic":[702],"region":[342],"class_list":["post-153852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-boohoo","topic-fraude","region-france"],"acf":[],"yoast_head":"\nDes remises trompeuses valent \u00e0 Boohoo une amende de plusieurs millions - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'Autorit\u00e9 fran\u00e7aise de la consommation a inflig\u00e9 une amende de plusieurs millions \u00e0 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