{"id":153920,"date":"2026-08-21T12:45:02","date_gmt":"2026-08-21T10:45:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153920"},"modified":"2026-08-21T12:45:03","modified_gmt":"2026-08-21T10:45:03","slug":"planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\/","title":{"rendered":"Planet B lance la marque n\u00e9erlandaise de soins bucco-dentaires Smyle en Belgique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Planet B<\/strong>, le groupe \u00e0 l&rsquo;origine de la marque de soins durables <strong>Wondr <\/strong>et de la marque de produits d&rsquo;entretien <strong>Powr<\/strong>, va pour la premi\u00e8re fois distribuer une marque qu&rsquo;il n&rsquo;a pas d\u00e9velopp\u00e9e lui-m\u00eame. La start-up obtient les droits de distribution exclusifs en Belgique pour la marque n\u00e9erlandaise de soins bucco-dentaires <strong>Smyle<\/strong>. Ce partenariat marque d&#8217;embl\u00e9e le coup d&rsquo;envoi d&rsquo;un programme de partenariat plus large.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De concurrent \u00e0 partenaire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Planet B, les deux entreprises partagent une vision tr\u00e8s proche. \u00ab La mission de Smyle, qui consiste \u00e0 rendre les soins bucco-dentaires meilleurs, plus sains et plus ludiques, s&rsquo;inscrit parfaitement dans la lign\u00e9e de ce que nous souhaitons accomplir chez Planet B \u00bb, explique cofondateur Tibbe Verschaffel. Selon lui, Planet B et Smyle \u00e9changent depuis des ann\u00e9es leurs connaissances et leurs id\u00e9es. \u00ab Unir nos forces pour le march\u00e9 belge \u00e9tait donc la suite logique. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smyle consid\u00e8re \u00e9galement la Belgique comme un march\u00e9 de croissance naturel. \u00ab Smyle compte de plus en plus d\u2019adeptes en Belgique qui commandent via notre site web. On nous demande aussi de plus en plus souvent dans quels magasins nos produits sont disponibles \u00bb, explique le fondateur Almar Fernhout. \u00ab Gr\u00e2ce \u00e0 cette collaboration avec Planet B, nous pouvons \u00e9galement faire d\u00e9couvrir notre gamme \u00e0 nos adeptes belges. \u00bb Smyle commercialise notamment du dentifrice sans microplastiques, des comprim\u00e9s de dentifrice et des brosses \u00e0 dents recyclables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u2019autres marques \u00e0 venir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Planet B, cet accord marque un changement de cap. Jusqu\u2019\u00e0 pr\u00e9sent, l\u2019entreprise d\u00e9veloppait elle-m\u00eame sa gamme, mais elle choisit d\u00e9sormais d\u00e9lib\u00e9r\u00e9ment de collaborer avec un acteur d\u00e9j\u00e0 \u00e9tabli. \u00ab Pour nous, <a href=\"https:\/\/www.linkedin.com\/posts\/tibbe-verschaffel-811b46140_we-lanceren-een-nieuw-merk-voor-het-share-7496207093088239616-EUtZ\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">la mission prime sur le logo figurant sur l\u2019emballage<\/a> \u00bb, \u00e9crit Tibbe Verschaffel sur LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet B associe ce partenariat \u00e0 un nouveau concept baptis\u00e9 \u00ab Impact Friends \u00bb. L\u2019entreprise souhaite ainsi permettre \u00e0 d\u2019autres marques d\u2019acc\u00e9der \u00e0 son r\u00e9seau de distribution, \u00e0 ses relations avec les d\u00e9taillants et \u00e0 sa communaut\u00e9. \u00ab Avec nos \u201cImpact Friends\u201d, nous voulons offrir \u00e0 d\u2019autres entreprises responsables une plateforme au sein de notre r\u00e9seau de distribution d\u00e9sormais \u00e9tendu, tout en g\u00e9n\u00e9rant davantage de croissance \u00bb, explique le cofondateur Lowie Vercraeye. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet B fait ainsi de la distribution un nouveau pilier de croissance. Cette diversification s\u2019inscrit dans le cadre de l\u2019expansion de l\u2019entreprise. Fond\u00e9e \u00e0 Gand en 2018, Planet B a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 10 millions d\u2019euros en 2025. L\u2019entreprise certifi\u00e9e B Corp souhaite \u00e9viter l\u2019utilisation de plus de 100 millions de bouteilles en plastique d\u2019ici 2030. Smyle est par ailleurs int\u00e9gr\u00e9e \u00e0 la campagne en cours \u00ab Life in Plastics \u00bb, \u00e0 travers laquelle Planet B attire l\u2019attention sur les microplastiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comment cette start-up militante parvient-elle \u00e0 rivaliser avec succ\u00e8s avec des multinationales disposant de budgets (bien) plus importants ? C&rsquo;est ce qu&rsquo;expliquera Ruben Renaer, de Planet B, lors du Retail Marketing Day organis\u00e9 par RetailDetail, le 24 septembre au Trademart de Bruxelles. \u00c9galement \u00e0 l&rsquo;affiche ce jour-l\u00e0 : <strong>Albert Heijn<\/strong>, <strong>Ava<\/strong>, <strong>Vanhalst Retail Group<\/strong> (Dreambaby, Supra Bazar, Kabine) et bien d&rsquo;autres.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retail-marketing-day-2026\/\">Cliquez ici pour obtenir des informations et des billets pour le Retail Marketing Day<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planet B, le groupe \u00e0 l&rsquo;origine de la marque de soins durables Wondr et de la marque de produits d&rsquo;entretien Powr, va distribuer pour la premi\u00e8re fois une marque qu&rsquo;il n&rsquo;a pas d\u00e9velopp\u00e9e lui-m\u00eame. La start-up obtient les droits de distribution exclusifs en Belgique pour la marque n\u00e9erlandaise de soins bucco-dentaires Smyle. Cette collaboration marque d&#8217;embl\u00e9e le coup d&rsquo;envoi d&rsquo;un programme de partenariat plus large.<\/p>\n","protected":false},"author":5,"featured_media":153921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[1112],"people":[],"extra":[43],"company":[1439],"topic":[276,1312],"region":[324],"class_list":["post-153920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-samenwerking","extra-plus","company-planet-b","topic-expansion","topic-partenariat","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planet B lance la marque n\u00e9erlandaise de soins bucco-dentaires Smyle en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planet B lance la marque n\u00e9erlandaise de soins bucco-dentaires Smyle en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Planet B, le groupe \u00e0 l&#039;origine de la marque de soins durables Wondr et de la marque de produits d&#039;entretien Powr, va distribuer pour la premi\u00e8re fois une marque qu&#039;il n&#039;a pas d\u00e9velopp\u00e9e lui-m\u00eame. La start-up obtient les droits de distribution exclusifs en Belgique pour la marque n\u00e9erlandaise de soins bucco-dentaires Smyle. Cette collaboration marque d&#039;embl\u00e9e le coup d&#039;envoi d&#039;un programme de partenariat plus large.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T10:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T10:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Planet-B-x-Smyle-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1090\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Planet B lance la marque n\u00e9erlandaise de soins bucco-dentaires Smyle en Belgique\",\"datePublished\":\"2026-08-21T10:45:02+00:00\",\"dateModified\":\"2026-08-21T10:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/\"},\"wordCount\":548,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Planet-B-x-Smyle-1.png\",\"keywords\":[\"Samenwerking\"],\"articleSection\":[\"Beaut\u00e9\\\/Soins\",\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/planet-b-lance-la-marque-neerlandaise-de-soins-bucco-dentaires-smyle-en-belgique\\\/\",\"name\":\"Planet B lance la marque n\u00e9erlandaise de soins bucco-dentaires Smyle en Belgique - 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