{"id":153939,"date":"2026-08-21T15:00:55","date_gmt":"2026-08-21T13:00:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153939"},"modified":"2026-08-21T15:02:51","modified_gmt":"2026-08-21T13:02:51","slug":"danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/","title":{"rendered":"Danone re\u00e7oit l&rsquo;autorisation de racheter Huel pour 1 milliard d&rsquo;euros"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Danone<\/strong> est autoris\u00e9 \u00e0 racheter <strong>Huel<\/strong>: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l&rsquo;autorit\u00e9 de la concurrence. Cette op\u00e9ration d&rsquo;un milliard d&rsquo;euros devrait renforcer la position de Danone sur le march\u00e9 de l&rsquo;alimentation saine, tandis que Huel vise une croissance accrue et une expansion internationale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une ascension rapide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Danone avait d\u00e9j\u00e0 conclu un accord en mars concernant le rachat de Huel, mais l\u2019autorit\u00e9 de la concurrence devait encore \u00e9valuer l\u2019impact de cette op\u00e9ration sur le march\u00e9 britannique. Huel avait auparavant eu des d\u00e9m\u00eal\u00e9s avec l\u2019autorit\u00e9 britannique de r\u00e9gulation de la publicit\u00e9, qui avait interdit certaines publicit\u00e9s en raison d\u2019all\u00e9gations \u00ab trompeuses \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Huel a vu le jour en 2015 dans le Hertfordshire, avec pour premier produit une poudre que les consommateurs pouvaient m\u00e9langer pour obtenir un shake nutritionnellement complet. Huel a connu une croissance rapide ces derni\u00e8res ann\u00e9es et a entre-temps \u00e9largi son offre avec des plats pr\u00eats \u00e0 consommer \u00e0 base v\u00e9g\u00e9tale, des barres nutritionnelles et des boissons sant\u00e9. Steven Bartlett, notamment connu pour son passage dans l\u2019\u00e9mission \u00ab Dragons\u2019 Den \u00bb et en tant que podcasteur, a notamment si\u00e9g\u00e9 au conseil d\u2019administration de la marque alimentaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danone qualifie l&rsquo;autorisation accord\u00e9e par l&rsquo;autorit\u00e9 britannique de la concurrence, comme elle l&rsquo;a d\u00e9clar\u00e9 \u00e0 la BBC, d&rsquo;\u00e9tape importante : \u00ab Compte tenu de notre mission qui consiste \u00e0 promouvoir la sant\u00e9 aupr\u00e8s du plus grand nombre gr\u00e2ce \u00e0 l&rsquo;alimentation, et de notre longue tradition dans le domaine de l&rsquo;alimentation fonctionnelle, l&rsquo;expertise de Huel en mati\u00e8re d&rsquo;alimentation compl\u00e8te <a href=\"https:\/\/www.bbc.com\/news\/articles\/crl7y671w8go\">constituera un atout majeur pour notre portefeuille<\/a>. La transaction reste soumise \u00e0 sa finalisation d\u00e9finitive. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone est autoris\u00e9 \u00e0 racheter Huel : le fabricant britannique de substituts de repas obtient le feu vert de l&rsquo;autorit\u00e9 de la concurrence. Cette op\u00e9ration, d&rsquo;un montant d&rsquo;un milliard d&rsquo;euros, devrait renforcer la position de Danone sur le march\u00e9 de l&rsquo;alimentation saine, tandis que Huel vise \u00e0 poursuivre sa croissance et son expansion internationale.<\/p>\n","protected":false},"author":5,"featured_media":153940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[159],"topic":[282],"region":[381],"class_list":["post-153939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-danone","topic-acquisition","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone re\u00e7oit l&#039;autorisation de racheter Huel pour 1 milliard d&#039;euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l&#039;autorit\u00e9 de la concurrence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone re\u00e7oit l&#039;autorisation de racheter Huel pour 1 milliard d&#039;euros - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l&#039;autorit\u00e9 de la concurrence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T13:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T13:02:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Danone re\u00e7oit l&rsquo;autorisation de racheter Huel pour 1 milliard d&rsquo;euros\",\"datePublished\":\"2026-08-21T13:00:55+00:00\",\"dateModified\":\"2026-08-21T13:02:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Schermafbeelding-2026-03-23-104905-1.png\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/\",\"name\":\"Danone re\u00e7oit l'autorisation de racheter Huel pour 1 milliard d'euros - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Schermafbeelding-2026-03-23-104905-1.png\",\"datePublished\":\"2026-08-21T13:00:55+00:00\",\"dateModified\":\"2026-08-21T13:02:51+00:00\",\"description\":\"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l'autorit\u00e9 de la concurrence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Schermafbeelding-2026-03-23-104905-1.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Schermafbeelding-2026-03-23-104905-1.png\",\"width\":825,\"height\":611},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Danone re\u00e7oit l&#8217;autorisation de racheter Huel pour 1 milliard d&#8217;euros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Danone re\u00e7oit l'autorisation de racheter Huel pour 1 milliard d'euros - RetailDetail BE","description":"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l'autorit\u00e9 de la concurrence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/","og_locale":"fr_FR","og_type":"article","og_title":"Danone re\u00e7oit l'autorisation de racheter Huel pour 1 milliard d'euros - RetailDetail BE","og_description":"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l'autorit\u00e9 de la concurrence.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-21T13:00:55+00:00","article_modified_time":"2026-08-21T13:02:51+00:00","og_image":[{"width":825,"height":611,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","type":"image\/png"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Danone re\u00e7oit l&rsquo;autorisation de racheter Huel pour 1 milliard d&rsquo;euros","datePublished":"2026-08-21T13:00:55+00:00","dateModified":"2026-08-21T13:02:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/"},"wordCount":307,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/","name":"Danone re\u00e7oit l'autorisation de racheter Huel pour 1 milliard d'euros - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","datePublished":"2026-08-21T13:00:55+00:00","dateModified":"2026-08-21T13:02:51+00:00","description":"Danone est autoris\u00e9 \u00e0 racheter Huel: le fabricant britannique de substituts de repas a re\u00e7u le feu vert de l'autorit\u00e9 de la concurrence.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","width":825,"height":611},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-est-autorise-a-racheter-huel-pour-1-milliard-deuros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Danone re\u00e7oit l&#8217;autorisation de racheter Huel pour 1 milliard d&#8217;euros"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Schermafbeelding-2026-03-23-104905-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=153939"}],"version-history":[{"count":3,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153939\/revisions"}],"predecessor-version":[{"id":153943,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153939\/revisions\/153943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/153940"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=153939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=153939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=153939"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=153939"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=153939"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=153939"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=153939"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=153939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}