{"id":153947,"date":"2026-08-21T16:40:49","date_gmt":"2026-08-21T14:40:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153947"},"modified":"2026-08-21T16:40:51","modified_gmt":"2026-08-21T14:40:51","slug":"alibaba-utilise-lia-pour-redynamiser-ses-plateformes-de-vente-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-utilise-lia-pour-redynamiser-ses-plateformes-de-vente-en-ligne\/","title":{"rendered":"Comment Alibaba utilise l&rsquo;IA pour redynamiser ses plateformes en ligne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Alibaba <\/strong>int\u00e8gre de plus en plus l&rsquo;intelligence artificielle \u00e0 ses boutiques en ligne. Alors que les activit\u00e9s traditionnelles de commerce \u00e9lectronique en Chine sont sous pression, la livraison ultra-rapide conna\u00eet une forte croissance et le groupe mise pleinement sur l&rsquo;IA. M\u00eame si cela p\u00e8se sur ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S&rsquo;inspirer des jeunes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis ce trimestre, Alibaba E-commerce Group regroupe sous une seule entit\u00e9 toutes ses boutiques en ligne nationales et internationales, la cha\u00eene de supermarch\u00e9s Freshippo et certaines divisions de la soci\u00e9t\u00e9 de logistique Cainiao. Le groupe chinois souhaite ainsi tirer davantage de synergies, notamment entre Taobao, Tmall, AliExpress et ses activit\u00e9s de livraison en pleine expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises \u00ab traditionnelles \u00bb de commerce \u00e9lectronique chinoises du groupe ont en effet des choses \u00e0 apprendre de leurs jeunes filiales : le chiffre d&rsquo;affaires des boutiques en ligne a baiss\u00e9 de 8 % pour s&rsquo;\u00e9tablir \u00e0 110,9 milliards de renminbi (environ 14,4 milliards d&rsquo;euros), tandis que celui de China Quick Commerce a au contraire progress\u00e9 de 45 % pour atteindre 53,3 milliards de renminbi (6,9 milliards d&rsquo;euros). Cette derni\u00e8re cat\u00e9gorie comprend Taobao Instant Commerce, Freshippo et d\u2019autres services de livraison. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AliExpress est en recul<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au total, la nouvelle branche de commerce \u00e9lectronique a enregistr\u00e9, au cours du trimestre clos fin juin, un chiffre d\u2019affaires de 205,86 milliards de renminbis (26,73 milliards d\u2019euros), soit une hausse de 4 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Selon Alibaba, Freshippo b\u00e9n\u00e9ficie de son expansion dans les petites villes chinoises et d\u2019une collaboration plus \u00e9troite avec Taobao Instant Commerce. Ce service a parall\u00e8lement am\u00e9lior\u00e9 sa rentabilit\u00e9 par commande gr\u00e2ce \u00e0 des montants moyens de commande plus \u00e9lev\u00e9s et \u00e0 une logistique plus efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019international \u00e9galement, Alibaba continue de rechercher une croissance plus rentable. Le chiffre d\u2019affaires des activit\u00e9s internationales de commerce \u00e9lectronique, dont AliExpress, a recul\u00e9 de 1 % pour s\u2019\u00e9tablir \u00e0 27,76 milliards de renminbi (environ 3,6 milliards d\u2019euros). Selon l\u2019entreprise, AliExpress a toutefois enregistr\u00e9 un b\u00e9n\u00e9fice d\u2019exploitation, gr\u00e2ce \u00e0 la baisse des co\u00fbts logistiques et \u00e0 de nouvelles r\u00e9ductions de co\u00fbts. La part des produits vendus par des commer\u00e7ants locaux via AliExpress a par ailleurs fortement augment\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019IA, nouvel assistant d\u2019achat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba consid\u00e8re de plus en plus l\u2019IA comme un moyen de rendre ses plateformes de vente en ligne plus attractives. Depuis mai, les utilisateurs de Taobao peuvent utiliser l\u2019assistant d\u2019achat Qwen. Selon Alibaba, cet assistant num\u00e9rique aide les consommateurs tout au long du processus d\u2019achat, de l\u2019inspiration et du choix des produits jusqu\u2019au service apr\u00e8s-vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce jour, 250 millions d\u2019utilisateurs auraient utilis\u00e9 l\u2019application Qwen pour faire leurs achats. Alibaba int\u00e8gre d\u00e9sormais de plus en plus \u00e9troitement l\u2019application \u00e0 Taobao, Tmall et Taobao Instant Commerce. Pour les vendeurs, le groupe d\u00e9veloppe des agents IA qui automatisent les t\u00e2ches li\u00e9es aux pages produits, \u00e0 la gestion des boutiques, aux publicit\u00e9s et au service client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba s\u2019attend \u00e0 ce que ces deux activit\u00e9s se renforcent mutuellement : Qwen doit g\u00e9n\u00e9rer davantage de trafic et de transactions vers les boutiques en ligne, tandis que les milliards d\u2019interactions sur les plateformes commerciales fournissent \u00e0 leur tour des donn\u00e9es et une exp\u00e9rience pratique permettant d\u2019am\u00e9liorer les mod\u00e8les d\u2019IA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces ambitions consid\u00e9rables en mati\u00e8re d\u2019IA ont toutefois un co\u00fbt : Alibaba a enregistr\u00e9 au cours du trimestre un chiffre d\u2019affaires total de 268,95 milliards de renminbis (34,9 milliards d\u2019euros), soit 9 % de plus qu\u2019un an auparavant, mais son b\u00e9n\u00e9fice net a chut\u00e9 de 75 % pour s\u2019\u00e9tablir \u00e0 10,44 milliards de renminbis (1,36 milliard d\u2019euros). Le r\u00e9sultat d&rsquo;exploitation a recul\u00e9 de 57 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alibaba int\u00e8gre de plus en plus l&rsquo;intelligence artificielle \u00e0 ses boutiques en ligne. Alors que les activit\u00e9s traditionnelles de commerce \u00e9lectronique en Chine sont sous pression, la livraison ultra-rapide conna\u00eet une forte croissance et le groupe mise pleinement sur l&rsquo;IA. M\u00eame si cela p\u00e8se sur ses b\u00e9n\u00e9fices.<\/p>\n","protected":false},"author":5,"featured_media":153948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,430],"people":[],"extra":[43],"company":[209],"topic":[266],"region":[277],"class_list":["post-153947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-flitsbezorgers","extra-plus","company-alibaba","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Alibaba utilise l&#039;IA pour redynamiser ses plateformes en ligne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-utilise-lia-pour-redynamiser-ses-plateformes-de-vente-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Alibaba utilise l&#039;IA pour redynamiser ses plateformes en ligne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Alibaba int\u00e8gre de plus en plus l&#039;intelligence artificielle \u00e0 ses boutiques en ligne. 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