{"id":153969,"date":"2026-08-24T09:56:06","date_gmt":"2026-08-24T07:56:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153969"},"modified":"2026-08-24T09:56:08","modified_gmt":"2026-08-24T07:56:08","slug":"changement-chez-krefel-alain-hellebaut-succede-a-vincent-nolf-a-la-tete-de-lentreprise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/changement-chez-krefel-alain-hellebaut-succede-a-vincent-nolf-a-la-tete-de-lentreprise\/","title":{"rendered":"Changement chez Kr\u00ebfel : Alain Hellebaut succ\u00e8de \u00e0 Vincent Nolf"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kr\u00ebfel <\/strong>a un nouveau PDG. Le 21 ao\u00fbt, Alain Hellebaut a pris la rel\u00e8ve de Vincent Nolf, qui quitte ses fonctions apr\u00e8s moins d&rsquo;un an. Nolf a men\u00e9 la cha\u00eene d&rsquo;\u00e9lectrom\u00e9nager en difficult\u00e9 \u00e0 travers une restructuration; d\u00e9sormais, selon Kr\u00ebfel, l&rsquo;accent est mis sur la mise en \u0153uvre et le redressement commercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La restructuration est termin\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mission de Vincent Nolf \u00e9tait claire d\u00e8s son arriv\u00e9e : remettre Kr\u00ebfel sur la voie de la p\u00e9rennit\u00e9 et \u00e9laborer un plan de transformation. Cela s\u2019est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/krefel-lance-son-plan-de-transformation-cinq-magasins-fermes-180-emplois-menaces\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/krefel-lance-son-plan-de-transformation-cinq-magasins-fermes-180-emplois-menaces\/\">traduit, au d\u00e9but de cette ann\u00e9e, par une restructuration en profondeur<\/a>: 180 emplois \u00e9taient menac\u00e9s et plusieurs magasins ont \u00e9t\u00e9 ferm\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nolf d\u00e9crit lui-m\u00eame son passage chez Kr\u00ebfel sur LinkedIn comme une p\u00e9riode intense au cours de laquelle un plan de restructuration \u00ab difficile mais n\u00e9cessaire \u00bb a \u00e9t\u00e9 \u00e9labor\u00e9 et n\u00e9goci\u00e9 en collaboration avec les \u00e9quipes et les partenaires sociaux. Cette phase \u00e9tant d\u00e9sormais termin\u00e9e, il estime, selon ses propres termes, que le moment est venu de passer le flambeau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nolf part, selon ses propres termes, avec la conviction d\u2019avoir apport\u00e9 sa contribution \u00ab \u00e0 un moment important \u00bb de l\u2019histoire de Kr\u00ebfel. Il souhaite bonne chance \u00e0 Hellebaut et aux collaborateurs et se dit impatient de relever de nouveaux d\u00e9fis professionnels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;heure de la reprise commerciale a sonn\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kr\u00ebfel le confirme : selon l\u2019entreprise, la nomination d\u2019Alain Hellebaut marque le d\u00e9but d\u2019une nouvelle phase, o\u00f9 l\u2019accent ne sera plus mis sur l\u2019\u00e9laboration, mais surtout sur la mise en \u0153uvre du plan de transformation et le r\u00e9tablissement de la dynamique commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hellebaut n\u2019est pas un inconnu dans le secteur belge de la grande distribution. Il a pr\u00e9c\u00e9demment occup\u00e9 des postes de direction, notamment au sein des jardineries Oh\u2019Green, de la cha\u00eene de magasins de jouets Maxi Toys et du groupe de mode FNG. Sa mission chez Kr\u00ebfel ne laissera gu\u00e8re de marge d\u2019erreur : la famille Mulliez, propri\u00e9taire fran\u00e7aise de l\u2019entreprise, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mulliez-injecte-73-millions-deuros-dans-le-plan-de-sauvetage-de-krefel\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mulliez-injecte-73-millions-deuros-dans-le-plan-de-sauvetage-de-krefel\/\">a inject\u00e9 cet \u00e9t\u00e9 73 millions d\u2019euros<\/a> dans la soci\u00e9t\u00e9 et a donn\u00e9 \u00e0 Kr\u00ebfel jusqu\u2019en 2028 pour retrouver une sant\u00e9 structurelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kr\u00ebfel a un nouveau PDG. Le 21 ao\u00fbt, Alain Hellebaut a pris la succession de Vincent Nolf, qui quitte ses fonctions apr\u00e8s moins d&rsquo;un an. M. Nolf a men\u00e9 cette cha\u00eene d&rsquo;\u00e9lectrom\u00e9nager en difficult\u00e9 \u00e0 travers une restructuration en profondeur ; d\u00e9sormais, selon Kr\u00ebfel, l&rsquo;accent sera mis sur la mise en \u0153uvre et le redressement commercial.<\/p>\n","protected":false},"author":5,"featured_media":153970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[2101,912],"extra":[43],"company":[1027],"topic":[609],"region":[226],"class_list":["post-153969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","people-alain-hellebaut","people-vincent-nolf","extra-plus","company-krefel","topic-changement-de-direction","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changement chez Kr\u00ebfel : Alain Hellebaut succ\u00e8de \u00e0 Vincent Nolf - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/changement-chez-krefel-alain-hellebaut-succede-a-vincent-nolf-a-la-tete-de-lentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changement chez Kr\u00ebfel : Alain Hellebaut succ\u00e8de \u00e0 Vincent Nolf - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kr\u00ebfel a un nouveau PDG. 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