{"id":153986,"date":"2026-08-24T12:19:25","date_gmt":"2026-08-24T10:19:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153986"},"modified":"2026-08-24T12:19:26","modified_gmt":"2026-08-24T10:19:26","slug":"shein-entre-en-bourse-a-un-quart-de-sa-valeur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-entre-en-bourse-a-un-quart-de-sa-valeur\/","title":{"rendered":"Shein entre en bourse \u00e0 un quart de sa valeur"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Shein fera <\/strong>finalement<strong>son entr\u00e9e <\/strong>en bourse \u00e0 Hong Kong le 1er septembre. La boutique en ligne souhaite lever jusqu&rsquo;\u00e0 un milliard et demi d&rsquo;euros, mais devra pour cela se contenter d&rsquo;une valorisation inf\u00e9rieure de pr\u00e8s de 70 % \u00e0 son pic atteint il y a quatre ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La croissance s&rsquo;effondre \u00e9galement en Europe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shein mettra en vente 280 millions d&rsquo;actions \u00e0 un prix compris entre 47,60 et 49,50 dollars de Hong Kong (soit environ 5,18 \u00e0 5,39 euros) chacune, ce qui valoriserait l&rsquo;entreprise \u00e0 pr\u00e8s de 23 milliards d&rsquo;euros. Le prix d&rsquo;\u00e9mission d\u00e9finitif sera annonc\u00e9 le 31 ao\u00fbt, et la cotation d\u00e9butera le lendemain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette valorisation contraste fortement avec les pr\u00e8s de 100 milliards de dollars (85 milliards d\u2019euros) que les investisseurs attribuaient encore \u00e0 Shein en 2022. En 2023 et 2024 \u00e9galement, la valorisation, qui s\u2019\u00e9levait \u00e0 64 milliards de dollars am\u00e9ricains (55 milliards d\u2019euros), \u00e9tait encore largement deux fois plus \u00e9lev\u00e9e. Le ralentissement de la croissance, la hausse des co\u00fbts commerciaux et le renforcement de la surveillance ont depuis lors temp\u00e9r\u00e9 l\u2019enthousiasme des investisseurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aux \u00c9tats-Unis notamment, la suppression de l\u2019exon\u00e9ration am\u00e9ricaine des droits de douane sur les petits colis a entra\u00een\u00e9 des pertes. Mais en Europe aussi, les nouvelles r\u00e8gles d\u2019importation et le durcissement de la r\u00e9glementation ont des r\u00e9percussions n\u00e9gatives : selon le prospectus, le chiffre d\u2019affaires n\u2019a augment\u00e9 que de 1,1 % au premier trimestre. Shein s\u2019attend \u00e0 ce que la croissance pour le premier semestre reste \u00e0 peu pr\u00e8s \u00e0 ce niveau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un milliard pour la technologie et le marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shein souhaite investir environ 80 % du produit de son introduction en bourse dans la technologie, le marketing et l&rsquo;expansion internationale. Il s&rsquo;agit notamment d&rsquo;am\u00e9liorer l&rsquo;efficacit\u00e9 des syst\u00e8mes de gestion des stocks, de l&rsquo;intelligence artificielle et de l&rsquo;analyse des donn\u00e9es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne restera toutefois peut-\u00eatre pas grand-chose pour l&rsquo;acteur du e-commerce : apr\u00e8s son introduction en bourse, Shein risque de devoir verser environ 3 milliards d&rsquo;euros \u00e0 certains investisseurs existants en raison de clauses de protection issues de pr\u00e9c\u00e9dents tours de table. Ce montant est pr\u00e8s de deux fois sup\u00e9rieur aux nouveaux capitaux que l&rsquo;entreprise esp\u00e8re lever gr\u00e2ce \u00e0 cette introduction en bourse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shein avait d\u00e9j\u00e0 tent\u00e9 de s\u2019introduire en bourse \u00e0 New York et \u00e0 Londres, mais s\u2019\u00e9tait heurt\u00e9 \u00e0 une certaine r\u00e9sistance. Avec Hong Kong, le g\u00e9ant de la fast fashion acc\u00e8de enfin au march\u00e9 des capitaux publics apr\u00e8s des ann\u00e9es de report \u2014 m\u00eame si c\u2019est \u00e0 un prix nettement inf\u00e9rieur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shein fera finalement son entr\u00e9e en bourse \u00e0 Hong Kong le 1er septembre. La boutique en ligne souhaite lever jusqu&rsquo;\u00e0 un milliard et demi d&rsquo;euros, mais devra pour cela se contenter d&rsquo;une valorisation inf\u00e9rieure de pr\u00e8s de 70 % \u00e0 son niveau record d&rsquo;il y a quatre ans.<\/p>\n","protected":false},"author":5,"featured_media":153987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[749],"people":[],"extra":[43],"company":[571],"topic":[],"region":[277],"class_list":["post-153986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-beursgang","extra-plus","company-shein","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shein entre en bourse \u00e0 un quart de sa valeur - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-entre-en-bourse-a-un-quart-de-sa-valeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shein entre en bourse \u00e0 un quart de sa valeur - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Shein fera finalement son entr\u00e9e en bourse \u00e0 Hong Kong le 1er septembre. 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