{"id":154058,"date":"2026-08-25T09:56:46","date_gmt":"2026-08-25T07:56:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154058"},"modified":"2026-08-25T09:56:50","modified_gmt":"2026-08-25T07:56:50","slug":"carrefour-lance-son-assistant-dachat-base-sur-lia-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-lance-son-assistant-dachat-base-sur-lia-en-belgique\/","title":{"rendered":"Carrefour lance son assistant courses intelligent en Belgique"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 678)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154052\" data-id=\"154052\" data-aspect-ratio=\"1024 \/ 678\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-ChatGPT-plugin.jpg 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"547\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154051\" data-id=\"154051\" data-aspect-ratio=\"1010 \/ 547\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt1.jpg 1010w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt1-300x162.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt1-768x416.jpg 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"630\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154050\" data-id=\"154050\" data-aspect-ratio=\"1010 \/ 630\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt2.jpg 1010w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt2-300x187.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt2-768x479.jpg 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154047\" data-id=\"154047\" data-aspect-ratio=\"1024 \/ 632\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt4-1024x632.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt4-1024x632.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt4-300x185.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt4-768x474.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt4.jpg 1057w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154046\" data-id=\"154046\" data-aspect-ratio=\"1024 \/ 708\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3-1024x708.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3-1024x708.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3-300x207.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3-768x531.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3-405x280.jpg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatgpt3.jpg 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"716\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154048\" data-id=\"154048\" data-aspect-ratio=\"1022 \/ 716\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatg^t6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatg^t6.jpg 1022w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatg^t6-300x210.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/carrefour-chatg^t6-768x538.jpg 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients de <strong>Carrefour<\/strong> Belgique peuvent d\u00e9sormais faire leurs courses directement depuis ChatGPT. Le distributeur embo\u00eete ainsi le pas \u00e0 Carrefour France, qui avait lanc\u00e9 cette premi\u00e8re europ\u00e9enne plus t\u00f4t dans l&rsquo;ann\u00e9e, en collaboration avec Mealz.ai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faire ses courses avec ChatGPT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En mars dernier, Carrefour a, selon ses propres dires, r\u00e9alis\u00e9 une premi\u00e8re europ\u00e9enne en <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/faire-ses-courses-via-chatgpt-comment-carrefour-se-lance-dans-lia\/\">lan\u00e7ant un assistant d\u2019achats intelligent<\/a> qui permet aux clients de communiquer avec ChatGPT pour trouver des id\u00e9es de recettes, v\u00e9rifier la disponibilit\u00e9 d\u2019un produit, composer un panier et choisir un mode de livraison, avant de finaliser leur commande et de payer sur Carrefour.fr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet assistant arrive d\u00e9sormais en Belgique. Carrefour a collabor\u00e9 avec Mealz.ai pour d\u00e9velopper ce nouveau prototype. Les clients se connectent \u00e0 ChatGPT et activent le plug-in. Ils peuvent ensuite l&rsquo;invoquer lors de leurs conversations avec @Carrefour Belgique. L&rsquo;assistant aide les clients \u00e0 \u00e9tablir une liste de courses, \u00e0 v\u00e9rifier la disponibilit\u00e9 des produits et \u00e0 passer commande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect\u00e9 \u00e0 la carte Bonus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 quel point cet assistant est-il pratique ? Carrefour donne lui-m\u00eame un exemple parlant. Imaginons : vous avez une famille de quatre personnes, dont un v\u00e9g\u00e9tarien et un enfant intol\u00e9rant au gluten, et vous souhaitez composer rapidement un menu hebdomadaire. L\u2019assistant propose imm\u00e9diatement un panier complet, prix compris. Les clients peuvent modifier la liste ; apr\u00e8s confirmation, ils sont automatiquement redirig\u00e9s vers le site web de Carrefour pour valider leur panier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients peuvent choisir de retirer leur commande en magasin via Carrefour Drive, ou de se faire livrer \u00e0 domicile sous 24 heures via Carrefour Delivery. Selon leur choix, des frais de pr\u00e9paration et de livraison peuvent s\u2019ajouter. Ceux-ci sont toutefois supprim\u00e9s si les clients commandent pour un montant minimum ou gr\u00e2ce \u00e0 des promotions sur les produits command\u00e9s. Pour Carrefour Delivery, le montant minimum de commande est de 60 euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019assistant intelligent tient compte des pr\u00e9f\u00e9rences et des intol\u00e9rances alimentaires, et les m\u00e9morise pour la prochaine fois. La connexion avec la Carrefour Bonus Card s\u2019effectue automatiquement, afin que les clients ne passent pas \u00e0 c\u00f4t\u00e9 d\u2019avantages ou de promotions. D\u2019autres fonctionnalit\u00e9s pratiques seront ajout\u00e9es dans les semaines suivant le lancement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un r\u00f4le de pionnier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce lancement, Carrefour Belgique confirme son r\u00f4le de pionnier dans l\u2019utilisation de l\u2019IA dans le commerce de d\u00e9tail. Outre l\u2019assistant intelligent, Carrefour dispose \u00e9galement d\u2019un certain nombre de magasins BuyBye bas\u00e9s sur l\u2019IA, situ\u00e9s \u00e0 des emplacements strat\u00e9giques en Belgique. Cette nouvelle s\u2019inscrit dans la strat\u00e9gie globale du distributeur. Le PDG Alexandre Bompard a soulign\u00e9 \u00e0 plusieurs reprises le r\u00f4le central de l\u2019intelligence artificielle dans la transformation du groupe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;autres enseignes se sont entre-temps \u00e9galement lanc\u00e9es dans l&rsquo;utilisation d&rsquo;assistants via ChatGPT et d&rsquo;autres agents IA : c&rsquo;est le cas, par exemple, de <strong>Sephora<\/strong>, <strong>Gap<\/strong>, <strong>JD Sports<\/strong> et <strong>Walmart<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les clients de Carrefour Belgique peuvent d\u00e9sormais faire leurs courses directement depuis ChatGPT. Le distributeur embo\u00eete ainsi le pas \u00e0 Carrefour France, qui avait lanc\u00e9 cette premi\u00e8re europ\u00e9enne plus t\u00f4t dans l&rsquo;ann\u00e9e, en collaboration avec Mealz.ai. <\/p>\n","protected":false},"author":3,"featured_media":154059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[],"extra":[],"company":[87,1688],"topic":[631],"region":[226],"class_list":["post-154058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","tag-intelligence-artificielle","company-carrefour","company-openai","topic-digitalisation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour lance son assistant courses intelligent en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les clients de Carrefour Belgique peuvent d\u00e9sormais faire leurs courses directement depuis ChatGPT. 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