{"id":154135,"date":"2026-08-26T10:44:19","date_gmt":"2026-08-26T08:44:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154135"},"modified":"2026-08-26T10:44:20","modified_gmt":"2026-08-26T08:44:20","slug":"les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\/","title":{"rendered":"Les brasseurs belges lancent une offensive contre le durcissement des r\u00e8gles en mati\u00e8re de publicit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans une lettre ouverte remarquable, les brasseurs belges demandent au gouvernement d&rsquo;assouplir le durcissement pr\u00e9vu des r\u00e8gles relatives \u00e0 la publicit\u00e9 pour l&rsquo;alcool. C&rsquo;est surtout le slogan obligatoire \u00ab L&rsquo;alcool nuit \u00e0 la sant\u00e9 \u00bb qui irrite le secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Faire la distinction entre l&rsquo;abus et la consommation responsable \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En mars, le gouvernement f\u00e9d\u00e9ral belge est parvenu \u00e0 un accord sur des r\u00e8gles plus strictes en mati\u00e8re de publicit\u00e9 pour l\u2019alcool, interdisant notamment aux influenceurs et aux m\u00e9dias s\u2019adressant \u00e0 un public jeune de faire de la publicit\u00e9 pour l\u2019alcool. La distribution gratuite de boissons alcoolis\u00e9es, notamment avec des abonnements ou des magazines, sera \u00e9galement interdite, tout comme l\u2019offre d\u2019alcool dans le cadre d\u2019un lot de produits (par exemple, une bouteille de vin avec un plateau de fromages). De plus, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-belgique-renforce-la-reglementation-en-matiere-de-publicite-pour-lalcool\/\">toute publicit\u00e9 pour l\u2019alcool doit comporter la mention \u00ab L\u2019alcool nuit \u00e0 la sant\u00e9 \u00bb.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette mesure heurte la sensibilit\u00e9 du secteur brassicole belge, qui a publi\u00e9 mercredi une lettre ouverte et lanc\u00e9 une p\u00e9tition. \u00ab Alors que la France d\u00e9fend son vin en tant que patrimoine culturel et que l\u2019Italie prot\u00e8ge fi\u00e8rement son jambon de Parme, la Belgique choisit de pointer du doigt ses propres traditions, qui font pourtant sa fiert\u00e9 nationale \u00bb, \u00e9crit l\u2019association, qui souligne \u00e9galement que la culture brassicole belge est reconnue par l\u2019Unesco comme patrimoine culturel immat\u00e9riel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L&rsquo;abus d&rsquo;alcool doit \u00eatre combattu. Mais lorsque le gouvernement ne fait plus la distinction entre une consommation abusive et une consommation responsable, nous perdons quelque chose de fondamental \u00bb, ajoute la lettre ouverte, sign\u00e9e par plus d&rsquo;une centaine de brasseurs belges et des milliers de professionnels du secteur, ainsi que, fait remarquable, par quelques responsables politiques des partis au pouvoir, la N-VA et le MR.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/no-pub-firends-fr-1086x1536-1-724x1024.jpg\" alt=\"\" class=\"wp-image-154137\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/no-pub-firends-fr-1086x1536-1-724x1024.jpg 724w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/no-pub-firends-fr-1086x1536-1-212x300.jpg 212w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/no-pub-firends-fr-1086x1536-1-768x1086.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/no-pub-firends-fr-1086x1536-1.jpg 1086w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans une lettre ouverte remarquable, les brasseurs belges demandent au gouvernement d&rsquo;assouplir le durcissement pr\u00e9vu des r\u00e8gles relatives \u00e0 la publicit\u00e9 pour l&rsquo;alcool. C&rsquo;est surtout le slogan obligatoire \u00ab L&rsquo;alcool nuit \u00e0 la sant\u00e9 \u00bb qui irrite le secteur.<\/p>\n","protected":false},"author":3,"featured_media":154136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[],"topic":[710,488],"region":[226],"class_list":["post-154135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-legislation","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les brasseurs belges lancent une offensive contre le durcissement des r\u00e8gles en mati\u00e8re de publicit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans une lettre ouverte remarquable, les brasseurs belges demandent au gouvernement d&#039;assouplir le durcissement pr\u00e9vu des r\u00e8gles relatives \u00e0 la publicit\u00e9 pour l&#039;alcool. 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C&#039;est surtout le slogan obligatoire \u00ab L&#039;alcool nuit \u00e0 la sant\u00e9 \u00bb qui irrite le secteur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T08:44:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T08:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2517004383-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Les brasseurs belges lancent une offensive contre le durcissement des r\u00e8gles en mati\u00e8re de publicit\u00e9\",\"datePublished\":\"2026-08-26T08:44:19+00:00\",\"dateModified\":\"2026-08-26T08:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2517004383-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/\",\"name\":\"Les brasseurs belges lancent une offensive contre le durcissement des r\u00e8gles en mati\u00e8re de publicit\u00e9 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/les-brasseurs-belges-lancent-une-offensive-contre-le-durcissement-des-regles-en-matiere-de-publicite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2517004383-1.jpg\",\"datePublished\":\"2026-08-26T08:44:19+00:00\",\"dateModified\":\"2026-08-26T08:44:20+00:00\",\"description\":\"Dans une lettre ouverte remarquable, les brasseurs belges demandent au gouvernement d'assouplir le durcissement pr\u00e9vu des r\u00e8gles relatives \u00e0 la publicit\u00e9 pour l'alcool. 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