{"id":154201,"date":"2026-08-26T15:13:43","date_gmt":"2026-08-26T13:13:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154201"},"modified":"2026-08-26T15:13:44","modified_gmt":"2026-08-26T13:13:44","slug":"van-de-velde-renoue-avec-la-croissance-grace-a-une-gamme-renouvelee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/van-de-velde-renoue-avec-la-croissance-grace-a-une-gamme-renouvelee\/","title":{"rendered":"Van de Velde renoue avec la croissance gr\u00e2ce \u00e0 une gamme renouvel\u00e9e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe de lingerie <strong>Van de Velde<\/strong> a de nouveau enregistr\u00e9 une croissance au premier semestre 2026. Ce sont surtout les magasins en propre et les ventes en ligne qui ont fait grimper le chiffre d&rsquo;affaires, m\u00eame si des co\u00fbts temporaires ont pes\u00e9 sur les b\u00e9n\u00e9fices. Fin ao\u00fbt, l&rsquo;entreprise accueillera un nouveau PDG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La strat\u00e9gie de renouvellement porte ses fruits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d&rsquo;affaires comparable de Van de Velde a augment\u00e9 de 4 % au cours des six premiers mois de l&rsquo;ann\u00e9e, pour atteindre 116 millions d&rsquo;euros. Le canal B2B, dans lequel le groupe vend notamment les marques PrimaDonna, Marie Jo et Sarda \u00e0 des boutiques de lingerie ind\u00e9pendantes, reste le segment le plus important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est toutefois la vente directe aux consommateurs qui a enregistr\u00e9 la plus forte croissance. Le chiffre d&rsquo;affaires comparable des magasins en propre et des boutiques en ligne a progress\u00e9 de 15,2 % pour atteindre 34,2 millions d&rsquo;euros. Van de Velde poursuit ainsi sa transition vers une part plus importante de ventes directes aux consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Karel Verlinde attribue notamment cette croissance au renouvellement de l\u2019offre. Van de Velde a rajeuni sa gamme et \u00e9largi ses collections de maillots de bain. Selon M. Verlinde, ces initiatives trouvent de mieux en mieux leur public aupr\u00e8s des consommateurs. \u00ab Les r\u00e9sultats confirment que nous renouons avec une croissance structurelle \u00bb, d\u00e9clare-t-il.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouveau PDG en vue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019instant, la hausse du chiffre d\u2019affaires ne s\u2019est pas traduite par une augmentation du b\u00e9n\u00e9fice d\u2019exploitation. Le r\u00e9sultat brut d\u2019exploitation a l\u00e9g\u00e8rement baiss\u00e9, passant de 28,4 millions \u00e0 28 millions d\u2019euros. Van de Velde attribue cette baisse \u00e0 des co\u00fbts temporaires et ponctuels li\u00e9s \u00e0 l\u2019\u00e9largissement de la gamme. Au final, le groupe de lingerie a enregistr\u00e9 un b\u00e9n\u00e9fice net de 16,1 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fin ao\u00fbt, ce sera \u00e0 un nouveau PDG d\u2019apporter des am\u00e9liorations dans ce domaine ; Marc Dambremez prendra la rel\u00e8ve de Karel Verlinde. M. Dambremez a notamment acquis de l\u2019exp\u00e9rience chez Levi Strauss &amp; Co.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de lingerie Van de Velde a de nouveau enregistr\u00e9 une croissance au premier semestre 2026. Ce sont surtout les magasins en propre et les ventes en ligne qui ont contribu\u00e9 \u00e0 la hausse du chiffre d&rsquo;affaires, m\u00eame si des co\u00fbts ponctuels ont pes\u00e9 sur les b\u00e9n\u00e9fices. Fin ao\u00fbt, l&rsquo;entreprise accueillera un nouveau PDG.<\/p>\n","protected":false},"author":5,"featured_media":154202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[807],"topic":[266],"region":[226],"class_list":["post-154201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-van-de-velde","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van de Velde renoue avec la croissance gr\u00e2ce \u00e0 une gamme renouvel\u00e9e - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/van-de-velde-renoue-avec-la-croissance-grace-a-une-gamme-renouvelee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van de Velde renoue avec la croissance gr\u00e2ce \u00e0 une gamme renouvel\u00e9e - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe de lingerie Van de Velde a de nouveau enregistr\u00e9 une croissance au premier semestre 2026. Ce sont surtout les magasins en propre et les ventes en ligne qui ont contribu\u00e9 \u00e0 la hausse du chiffre d&#039;affaires, m\u00eame si des co\u00fbts ponctuels ont pes\u00e9 sur les b\u00e9n\u00e9fices. 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