{"id":154207,"date":"2026-08-26T15:34:54","date_gmt":"2026-08-26T13:34:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154207"},"modified":"2026-08-26T15:34:56","modified_gmt":"2026-08-26T13:34:56","slug":"decathlon-vise-des-millions-de-touristes-dans-le-nord-du-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-vise-des-millions-de-touristes-dans-le-nord-du-luxembourg\/","title":{"rendered":"Decathlon vise des millions de touristes dans le nord du Luxembourg"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Decathlon <\/strong>ouvrira fin septembre son premier magasin dans le nord du Luxembourg. La cha\u00eene de sport a choisi le centre commercial Massen \u00e0 Weiswampach, \u00e0 proximit\u00e9 des fronti\u00e8res belge et allemande, et cible tout particuli\u00e8rement les touristes et les acheteurs transfrontaliers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La r\u00e9gion frontali\u00e8re<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau magasin ouvrira ses portes le 26 septembre et disposera d\u2019une surface de vente de 1 050 m\u00e8tres carr\u00e9s. Decathlon s\u2019installe dans l\u2019ancien local commercial de JBC. Selon ses propres chiffres, le centre commercial Massen accueille en moyenne 14 000 visiteurs par jour, soit plus de 5 millions de visiteurs par an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Decathlon, c\u2019est surtout l\u2019emplacement qui joue un r\u00f4le important. Weiswampach constitue une porte d\u2019entr\u00e9e vers les Ardennes luxembourgeoises et se trouve \u00e0 proximit\u00e9 tant des Ardennes belges que de l\u2019Eifel allemand. Dans un rayon d\u2019environ 45 minutes, ces r\u00e9gions touristiques enregistrent ensemble entre 3,5 et 4 millions de nuit\u00e9es par an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Avec ce magasin \u00e0 Massen, nous comblons une lacune \u00e9vidente sur la carte \u00bb, explique Nicolas Deltenre, directeur r\u00e9gional de Decathlon Belgique et Luxembourg. \u00ab Jusqu\u2019\u00e0 pr\u00e9sent, les habitants du nord du Luxembourg et les vacanciers dans les Ardennes devaient parcourir de longues distances pour se rendre dans un magasin Decathlon. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les activit\u00e9s de plein air<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le magasin proposera des produits pour plus de trente sports. Compte tenu de son emplacement, Decathlon mettra particuli\u00e8rement l\u2019accent sur la randonn\u00e9e, la marche, le camping, la course \u00e0 pied et le cyclisme. Le football, la natation et le fitness trouveront \u00e9galement leur place dans l\u2019assortiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La r\u00e9gion attire un nombre particuli\u00e8rement important d\u2019amateurs de randonn\u00e9e, de v\u00e9lo, de VTT, de trail et de camping \u00bb, explique M. Deltenre. Selon lui, cela explique \u00e9galement pourquoi le magasin sera ouvert sept jours sur sept, y compris le dimanche. Un atelier de r\u00e9paration de v\u00e9los devra effectuer la plupart des r\u00e9parations dans les 24 heures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decathlon recrute une dizaine de collaborateurs pour ce magasin. L\u2019enseigne recherche du personnel capable d\u2019aider les clients en fran\u00e7ais, en allemand et en anglais. Mais avant m\u00eame l\u2019ouverture officielle du magasin, Decathlon lance ses services en ligne : \u00e0 partir du 7 septembre, les clients pourront passer commande via le service \u00ab Click &amp; Collect \u00bb. \u00c0 partir du 14 septembre, ils pourront venir retirer leurs commandes sur rendez-vous \u00e0 Weiswampach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon ouvrira fin septembre son premier magasin dans le nord du Luxembourg. La cha\u00eene de magasins de sport a choisi le centre commercial Massen \u00e0 Weiswampach, tout pr\u00e8s des fronti\u00e8res belge et allemande, et cible tout particuli\u00e8rement les touristes et les clients venant de l&rsquo;\u00e9tranger.<\/p>\n","protected":false},"author":5,"featured_media":154208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[361],"topic":[310],"region":[670],"class_list":["post-154207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-decathlon","topic-ouverture-de-magasin","region-luxembourg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon vise des millions de touristes dans le nord du Luxembourg - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-vise-des-millions-de-touristes-dans-le-nord-du-luxembourg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon vise des millions de touristes dans le nord du Luxembourg - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Decathlon ouvrira fin septembre son premier magasin dans le nord du Luxembourg. 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