{"id":154257,"date":"2026-08-27T11:20:48","date_gmt":"2026-08-27T09:20:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154257"},"modified":"2026-08-27T11:20:49","modified_gmt":"2026-08-27T09:20:49","slug":"pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\/","title":{"rendered":"Pernod Ricard craint que la sobri\u00e9t\u00e9 am\u00e9ricaine ne perdure encore plusieurs ann\u00e9es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le ralentissement du march\u00e9 des boissons aux \u00c9tats-Unis et en Chine affecte fortement <strong>Pernod Ricard<\/strong>. Au cours du dernier exercice, le chiffre d&rsquo;affaires a chut\u00e9 de 14,2 % et le b\u00e9n\u00e9fice net a m\u00eame recul\u00e9 de 26 %. Le propri\u00e9taire fran\u00e7ais des marques Absolut, Jameson et Martell s&rsquo;attend \u00e0 ce que la faiblesse du march\u00e9 am\u00e9ricain, en particulier, continue de freiner la croissance jusqu&rsquo;en 2029.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les Am\u00e9ricains boivent moins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pernod Ricard a cl\u00f4tur\u00e9 l\u2019exercice 2025-2026 avec un chiffre d\u2019affaires de 9,4 milliards d\u2019euros, soit 14,2 % de moins que l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Les taux de change et les cessions de marques ont accentu\u00e9 cette baisse, car \u00e0 p\u00e9rim\u00e8tre constant, le recul s\u2019est limit\u00e9 \u00e0 3,9 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aux \u00c9tats-Unis, le chiffre d\u2019affaires a recul\u00e9 de 14 %, et m\u00eame de 19 % en Chine. Hors ces deux pays, le chiffre d\u2019affaires organique a progress\u00e9 de 0,5 %. Pernod Ricard \u00e9voque lui-m\u00eame \u00ab une dynamique et une croissance en am\u00e9lioration dans le reste du monde, malgr\u00e9 l\u2019impact du conflit au Moyen-Orient au quatri\u00e8me trimestre \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aux \u00c9tats-Unis, le groupe de boissons est confront\u00e9 \u00e0 un ralentissement du march\u00e9, \u00e0 une plus grande prudence des consommateurs et \u00e0 une r\u00e9duction des stocks chez les distributeurs. Les ventes aux consommateurs y ont baiss\u00e9 d\u2019environ 7 % sur l\u2019ensemble de l\u2019ann\u00e9e. Le groupe s\u2019adapte en proposant des conditionnements plus petits, des cocktails pr\u00eats \u00e0 boire et davantage de promotions, m\u00eame si cela n\u2019a pour l\u2019instant que peu d\u2019effet : Pernod Ricard s\u2019attend \u00e0 un chiffre d\u2019affaires en baisse aux \u00c9tats-Unis pour le nouvel exercice \u00e9galement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Chine \u00e9galement, la faiblesse de l\u2019\u00e9conomie et la faible confiance des consommateurs p\u00e8sent surtout sur la demande de produits de prestige, dont le cognac Martell. Pernod Ricard entrevoit toutefois quelques lueurs d\u2019espoir : les boissons haut de gamme gagnent du terrain aupr\u00e8s d\u2019une classe moyenne en pleine expansion et, selon l\u2019entreprise, ses partenaires commerciaux se montrent prudemment optimistes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9ductions de co\u00fbts pr\u00e9servent la marge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La baisse du chiffre d\u2019affaires a fortement pes\u00e9 sur les b\u00e9n\u00e9fices. Le r\u00e9sultat op\u00e9rationnel courant a recul\u00e9 de 17,9 % \u00e0 2,42 milliards d\u2019euros, soit une baisse de 5,2 % \u00e0 p\u00e9rim\u00e8tre constant. La marge op\u00e9rationnelle s\u2019est \u00e9tablie \u00e0 25,8 %. Un mix de produits d\u00e9favorable, les droits \u00e0 l\u2019importation et la hausse des co\u00fbts d\u2019approvisionnement ont pes\u00e9 sur la rentabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pernod Ricard tente de contrer cette tendance gr\u00e2ce \u00e0 un programme de r\u00e9duction des co\u00fbts d\u2019un milliard d\u2019euros. L\u2019entreprise en a d\u00e9j\u00e0 r\u00e9alis\u00e9 environ la moiti\u00e9 au cours du dernier exercice et pr\u00e9voit d\u2019achever l\u2019ensemble du programme d\u2019ici 2028. Les co\u00fbts structurels ont d\u00e9j\u00e0 baiss\u00e9 de 8 % en termes organiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame jusqu\u2019\u00e0 l\u2019exercice 2028-2029, le groupe vise d\u00e9sormais une croissance moyenne du chiffre d\u2019affaires organique se situant dans la fourchette basse de son objectif, soit entre 3 et 6 % par an. Pernod Ricard reconna\u00eet ainsi que la reprise est plus lente que pr\u00e9vu. Pour l\u2019exercice en cours, le g\u00e9ant des boissons table sur un chiffre d\u2019affaires organique pratiquement stable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le recul du march\u00e9 des boissons aux \u00c9tats-Unis et en Chine affecte fortement Pernod Ricard. Au cours du dernier exercice, le chiffre d&rsquo;affaires a chut\u00e9 de 14,2 % et le b\u00e9n\u00e9fice net a m\u00eame recul\u00e9 de 26 %. Le propri\u00e9taire fran\u00e7ais des marques Absolut, Jameson et Martell s&rsquo;attend \u00e0 ce que la faiblesse du march\u00e9 am\u00e9ricain, en particulier, continue de freiner la croissance jusqu&rsquo;en 2029.<\/p>\n","protected":false},"author":5,"featured_media":154258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[418],"people":[],"extra":[43],"company":[809],"topic":[266],"region":[],"class_list":["post-154257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-pernod-ricard","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pernod Ricard craint que la sobri\u00e9t\u00e9 am\u00e9ricaine ne perdure encore plusieurs ann\u00e9es - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pernod Ricard craint que la sobri\u00e9t\u00e9 am\u00e9ricaine ne perdure encore plusieurs ann\u00e9es - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le recul du march\u00e9 des boissons aux \u00c9tats-Unis et en Chine affecte fortement Pernod Ricard. 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Le propri\u00e9taire fran\u00e7ais des marques Absolut, Jameson et Martell s&#039;attend \u00e0 ce que la faiblesse du march\u00e9 am\u00e9ricain, en particulier, continue de freiner la croissance jusqu&#039;en 2029.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T09:20:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T09:20:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/pernod-ricard-absolut-vodka-shutterstock_1450193006-scaled-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Pernod Ricard craint que la sobri\u00e9t\u00e9 am\u00e9ricaine ne perdure encore plusieurs ann\u00e9es\",\"datePublished\":\"2026-08-27T09:20:48+00:00\",\"dateModified\":\"2026-08-27T09:20:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/\"},\"wordCount\":551,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pernod-ricard-absolut-vodka-shutterstock_1450193006-scaled-1-1.jpg\",\"keywords\":[\"Sterkedrank\"],\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/pernod-ricard-craint-que-la-sobriete-americaine-ne-perdure-encore-plusieurs-annees\\\/\",\"name\":\"Pernod Ricard craint que la sobri\u00e9t\u00e9 am\u00e9ricaine ne perdure encore plusieurs ann\u00e9es - 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