{"id":154291,"date":"2026-08-27T15:21:22","date_gmt":"2026-08-27T13:21:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154291"},"modified":"2026-08-27T15:21:25","modified_gmt":"2026-08-27T13:21:25","slug":"en-images-waterloo-un-tremplin-vers-une-croissance-continue-e5","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-waterloo-un-tremplin-vers-une-croissance-continue-e5\/","title":{"rendered":"[En images] Waterloo sert de tremplin \u00e0 la croissance pour la cha\u00eene de mode e5"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 794)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"794\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154282\" data-id=\"154282\" data-aspect-ratio=\"1024 \/ 794\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02-1024x794.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02-1024x794.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02-300x233.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02-768x596.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02-1536x1191.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-19-at-15.39.02.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154283\" data-id=\"154283\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-2-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-2-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-2-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-2-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-2.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154285\" data-id=\"154285\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-1-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-1-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-1-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-1-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.47.00-1.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154286\" data-id=\"154286\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154287\" data-id=\"154287\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.35-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.35-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.35-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.35-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.35.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154289\" data-id=\"154289\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-20-at-16.46.57.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154288\" data-id=\"154288\" data-aspect-ratio=\"837 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-837x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-837x1024.jpg 837w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-245x300.jpg 245w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-768x940.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-1255x1536.jpg 1255w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Kristof-Peter-1674x2048.jpg 1674w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Kristof &amp; Peter De Sutter, e5<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avant m\u00eame le coup d\u2019envoi officiel, la premi\u00e8re boutique francophone de la cha\u00eene de mode <strong>e5 <\/strong>affiche des r\u00e9sultats plus que satisfaisants. Le d\u00e9taillant, qui conna\u00eet une forte croissance sur un march\u00e9 en recul, a donc pleinement confiance dans la r\u00e9ussite de son aventure wallonne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Miser sur nos propres atouts \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un magasin de 450 m\u00b2 situ\u00e9 sur la tr\u00e8s fr\u00e9quent\u00e9e Chauss\u00e9e de Bruxelles, dans le centre de Waterloo, repr\u00e9sentant un investissement de 500 000 euros, e5 teste le terrain sur le march\u00e9 francophone. \u00c0 la veille d\u2019un week-end d\u2019inauguration festif, le PDG Peter De Sutter se montre d\u00e9j\u00e0 tr\u00e8s confiant : \u00ab Depuis son ouverture discr\u00e8te vendredi dernier, ce magasin affiche d\u00e9j\u00e0 des r\u00e9sultats dans la moyenne, sans que nous ayons rien fait pour cela. L\u2019emplacement est id\u00e9al, avec un parking gratuit \u00e0 proximit\u00e9. Il faut de toute fa\u00e7on lui laisser deux ans, mais j\u2019y crois \u00e0 100 %. Nous avons \u00e9galement recrut\u00e9 une excellente \u00e9quipe, compos\u00e9e d\u2019anciens collaborateurs de l\u2019IKKS local, qui connaissent bien le march\u00e9 et la client\u00e8le d\u2019ici. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le retour en Wallonie n\u2019est pas illogique pour la cha\u00eene de mode : \u00ab La Flandre est pratiquement couverte, \u00e0 l\u2019exception de quelques centres-villes \u00bb, explique De Sutter. Waterloo \u00e9tait pour lui un choix \u00e9vident : c\u2019est le c\u0153ur battant du commerce de d\u00e9tail au sud de Bruxelles. Et un local adapt\u00e9 s\u2019est pr\u00e9sent\u00e9 : voil\u00e0 comment un projet et une opportunit\u00e9 se rejoignent. \u00ab Nous avons saut\u00e9 sur l\u2019occasion. Nous voyons un potentiel pour une quintette de magasins dans les principaux centres-villes wallons : pensons \u00e0 Li\u00e8ge, Namur, Charleroi, La Louvi\u00e8re et Mons. Nous recherchons des emplacements b\u00e9n\u00e9ficiant d\u2019une fr\u00e9quentation suffisante. \u00bb e5 n\u2019a rien chang\u00e9 au concept de magasin ni \u00e0 l\u2019offre : \u00ab Nous nous appuyons sur nos propres atouts : les collections, le service, l\u2019exp\u00e9rience en magasin\u2026 \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e8s de 10 % de croissance du chiffre d\u2019affaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Waterloo n\u2019est que le deuxi\u00e8me magasin en centre-ville de la cha\u00eene apr\u00e8s Alost, un site qui fonctionne bien, pr\u00e9cise De Sutter. Le fait qu\u2019aucun autre magasin en centre-ville n\u2019ait encore ouvert en Flandre s\u2019explique uniquement par l\u2019offre en mati\u00e8re de locaux commerciaux : \u00ab Ils sont soit trop petits, soit trop grands, soit beaucoup trop chers. \u00bb Aucun projet concret n\u2019est en vue, mais la recherche d\u2019emplacements adapt\u00e9s d\u2019une superficie d\u2019environ 400 \u00e0 450 m\u00b2 se poursuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que le march\u00e9 belge de la mode reste sous pression et que le volume des ventes, selon Statbel, est inf\u00e9rieur \u00e0 celui de l\u2019ann\u00e9e pr\u00e9c\u00e9dente, e5 a enregistr\u00e9 une croissance de son chiffre d\u2019affaires de pr\u00e8s de 10 % au cours des six premiers mois de 2026. Gr\u00e2ce \u00e0 des investissements continus dans le nouveau concept de boutique, de nouveaux emplacements, la boutique en ligne et l\u2019\u00e9largissement des collections, la cha\u00eene a pu \u00e9largir sa client\u00e8le et gagner des parts de march\u00e9. Pour l\u2019ensemble de l\u2019ann\u00e9e, le d\u00e9taillant vise un chiffre d\u2019affaires net de 90 millions d\u2019euros avec un b\u00e9n\u00e9fice d\u2019exploitation (REBITDA) de 10 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La croissance est indispensable, car les co\u00fbts augmentent eux aussi \u00bb, explique M. De Sutter. Et le consommateur n\u2019est pas pr\u00eat \u00e0 accepter de nouvelles hausses de prix. C\u2019est pourquoi e5 investit massivement dans la num\u00e9risation, la logistique et l\u2019intelligence artificielle. De nouveaux syst\u00e8mes de gestion des stocks, d\u2019information sur les produits et de traitement des commandes doivent permettre de rendre les processus plus efficaces et d\u2019am\u00e9liorer encore la qualit\u00e9 du service. Compte tenu de la pression sur les marges, un d\u00e9taillant ne peut plus se permettre la moindre erreur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premier magasin e5 \u00e0 deux niveaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le concept de magasin \u00e0 Waterloo est pratiquement identique \u00e0 celui du premier magasin urbain de la cha\u00eene, situ\u00e9 \u00e0 Alost. Il est toutefois \u00e0 noter qu\u2019il s\u2019agit du premier magasin e5 \u00e0 deux niveaux. \u00c0 l\u2019avant du magasin, les clients trouvent une offre destin\u00e9e \u00e0 un public un peu plus jeune et soucieux de la mode, avec quelques accessoires et de la lingerie. Plus loin se trouvent les basiques, les collections d\u00e9contract\u00e9es et les tenues de ville. \u00c0 l\u2019\u00e9tage, on d\u00e9couvre le \u00ab coin noir \u00bb d\u00e9di\u00e9 aux v\u00eatements pour hommes plus formels et \u00e0 l\u2019offre destin\u00e9e aux clients un peu plus \u00e2g\u00e9s. Des cabines d\u2019essayage sont disponibles aussi bien \u00e0 l\u2019avant du rez-de-chauss\u00e9e qu\u2019au fond de l\u2019\u00e9tage. Les \u00e9crans num\u00e9riques y occupent \u00e9galement une place de choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les styles, marques et gammes de prix habituels sont repr\u00e9sent\u00e9s dans l\u2019offre, m\u00eame si, logiquement, les collections y tournent plus rapidement que dans les grands magasins situ\u00e9s en p\u00e9riph\u00e9rie. \u00ab Dans un magasin en ville, les clients viennent plus souvent. Le montant d\u00e9pens\u00e9 par visite est moins \u00e9lev\u00e9, mais il reste pratiquement identique par client \u00bb, explique Olivia Devuyst, directrice marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant m\u00eame le coup d&rsquo;envoi officiel, le premier magasin francophone de la cha\u00eene de mode e5 affiche des r\u00e9sultats plus que satisfaisants. Le d\u00e9taillant, qui conna\u00eet une forte croissance sur un march\u00e9 en recul, est donc pleinement confiant quant \u00e0 la r\u00e9ussite de son aventure wallonne.  <\/p>\n","protected":false},"author":3,"featured_media":154292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[822],"topic":[1262,276],"region":[226],"class_list":["post-154291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-e5","topic-en-images","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Waterloo sert de tremplin \u00e0 la croissance pour la cha\u00eene de mode e5 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avant m\u00eame le coup d\u2019envoi officiel, la premi\u00e8re boutique francophone de la cha\u00eene de mode e5 affiche des r\u00e9sultats plus que satisfaisants. 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