{"id":154385,"date":"2026-08-31T10:55:42","date_gmt":"2026-08-31T08:55:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154385"},"modified":"2026-08-31T10:55:44","modified_gmt":"2026-08-31T08:55:44","slug":"la-chaine-chinoise-de-gadgets-miniso-continue-de-faire-sensation-dans-le-monde-entier-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-chinoise-de-gadgets-miniso-continue-de-faire-sensation-dans-le-monde-entier-2\/","title":{"rendered":"La cha\u00eene chinoise de gadgets Miniso continue de faire sensation dans le monde entier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Miniso <\/strong>a augment\u00e9 son chiffre d&rsquo;affaires de 22,4 % au premier semestre, gr\u00e2ce \u00e0 une forte croissance en Chine mais aussi \u00e0 l&rsquo;\u00e9tranger. La c\u00e9l\u00e8bre cha\u00eene chinoise de gadgets et de jouets compte d\u00e9sormais 8 674 magasins \u00e0 travers le monde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Chine donne le ton<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des six mois clos au 30 juin, le chiffre d&rsquo;affaires s&rsquo;est \u00e9lev\u00e9 \u00e0 11,5 milliards de yuans chinois (environ 1,56 milliard d&rsquo;euros). Au deuxi\u00e8me trimestre, le chiffre d&rsquo;affaires a progress\u00e9 de 17 % pour atteindre 5,81 milliards de yuans (790 millions d&rsquo;euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Chine a \u00e9t\u00e9 le principal moteur de cette croissance : le chiffre d\u2019affaires en Chine continentale a grimp\u00e9 de 26,2 % au cours du premier semestre, soit la plus forte hausse enregistr\u00e9e au cours d\u2019un premier semestre depuis trois ans. En Am\u00e9rique du Nord, le chiffre d\u2019affaires a progress\u00e9 de 37 %, tandis que <strong>Top Toy<\/strong>, la division sp\u00e9cialis\u00e9e dans les jouets de collection, a enregistr\u00e9 une hausse de 32,7 % de son chiffre d\u2019affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acc\u00e9l\u00e9ration de l\u2019expansion internationale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la fin du trimestre, Miniso comptait 769 magasins suppl\u00e9mentaires sur une base annuelle. Pr\u00e8s de la moiti\u00e9 des nouveaux magasins Miniso ouverts par le groupe au cours des douze derniers mois se trouvent en dehors de la Chine continentale. La cha\u00eene a ainsi pris pied pour la premi\u00e8re fois en Suisse au cours du trimestre dernier. La cha\u00eene est d\u00e9sormais pr\u00e9sente dans 113 pays et r\u00e9gions, tandis que Top Toy s&rsquo;est \u00e9tendue aux \u00c9tats-Unis et \u00e0 Ta\u00efwan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fondateur, pr\u00e9sident et PDG Guofu Ye affirme que l\u2019entreprise continue d\u2019investir dans les produits d\u00e9riv\u00e9s, tels que les articles Harry Potter et Hello Kitty, ainsi que dans les magasins de grande surface. \u00c0 long terme, la cha\u00eene souhaite \u00e0 la fois poursuivre son expansion et miser sur de grands magasins situ\u00e9s dans des emplacements de choix, afin d\u2019am\u00e9liorer encore davantage l\u2019exp\u00e9rience d\u2019achat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours du premier semestre, Miniso a augment\u00e9 son chiffre d&rsquo;affaires de 22,4 %, gr\u00e2ce \u00e0 une forte croissance en Chine et sur les march\u00e9s \u00e9trangers. La c\u00e9l\u00e8bre cha\u00eene chinoise de gadgets et de jouets compte d\u00e9sormais 8 674 magasins \u00e0 travers le monde.<\/p>\n","protected":false},"author":5,"featured_media":154386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[2060],"people":[],"extra":[43],"company":[1475],"topic":[266],"region":[277],"class_list":["post-154385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-speelgoed","extra-plus","company-miniso","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene chinoise de gadgets Miniso continue de faire sensation dans le monde entier - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-chinoise-de-gadgets-miniso-continue-de-faire-sensation-dans-le-monde-entier-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cha\u00eene chinoise de gadgets Miniso continue de faire sensation dans le monde entier - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au cours du premier semestre, Miniso a augment\u00e9 son chiffre d&#039;affaires de 22,4 %, gr\u00e2ce \u00e0 une forte croissance en Chine et sur les march\u00e9s \u00e9trangers. 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