{"id":154393,"date":"2026-08-31T14:59:34","date_gmt":"2026-08-31T12:59:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154393"},"modified":"2026-08-31T14:59:35","modified_gmt":"2026-08-31T12:59:35","slug":"pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/","title":{"rendered":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;entreprise de commerce en ligne <strong>Mytheresa<\/strong> souhaite mettre davantage l&rsquo;accent sur l&rsquo;interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De nouvelles \u00e9quipes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme allemande de luxe Mytheresa, qui emploie environ 1 600 personnes, va recruter davantage de conseillers personnels pour ses clients. \u00ab Au cours de notre nouvel exercice financier, qui a d\u00e9but\u00e9 en juillet, nous mettons en place de nouvelles \u00e9quipes \u00e0 Hong Kong, \u00e0 Singapour et au Moyen-Orient. Et nous travaillons \u00e9galement \u00e0 <a href=\"https:\/\/fd.nl\/samenleving\/1610428\/mytheresa-ceo-francis-belin-we-geloven-in-emoties-en-relaties-geen-technologie-gaat-daar-de-plaats-van-innemen\">renforcer nos \u00e9quipes en Europe, aux \u00c9tats-Unis et \u00e0 Shanghai<\/a> \u00bb, explique le PDG Francis Belin dans une interview accord\u00e9e au journal \u00e9conomique n\u00e9erlandais FD. \u00c0 l\u2019\u00e9chelle mondiale, Mytheresa compte d\u00e9j\u00e0 une centaine de personal shoppers, charg\u00e9s d\u2019assurer le contact avec les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Les acteurs du commerce \u00e9lectronique avec lesquels je m\u2019entretiens croient g\u00e9n\u00e9ralement beaucoup en la technologie. Nous pensons que la technologie peut effectivement faciliter les choses, mais nous croyons aussi aux \u00e9motions et aux relations. Aucune technologie ne pourra jamais les remplacer. C\u2019est impossible \u00bb, estime-t-il. C\u2019est pourquoi l\u2019entreprise organise \u00e9galement plus souvent des \u00e9v\u00e9nements exclusifs pour ses clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le lien avec le client<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les attentes des clients ont en effet \u00e9volu\u00e9. La confiance prend de plus en plus d\u2019importance. Les clients recherchent une s\u00e9lection soign\u00e9e et simplifi\u00e9e, fond\u00e9e sur une exp\u00e9rience. \u00ab 4 % de nos clients repr\u00e9sentent 40 % de notre chiffre d\u2019affaires. Et ce ratio ne cesse d\u2019augmenter. \u00bb Ces clients privil\u00e9gi\u00e9s ach\u00e8tent plus d\u2019une fois par mois. L\u2019entreprise est d\u00e9sormais pr\u00e9sente dans 180 pays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait que Mytheresa ait \u00e0 l\u2019origine d\u00e9marr\u00e9 en tant que d\u00e9taillant physique, avec une boutique dans le centre de Munich \u2013 qui a d\u2019ailleurs \u00e9t\u00e9 r\u00e9cemment r\u00e9nov\u00e9e \u2013, explique en partie l\u2019approche particuli\u00e8re de l\u2019entreprise. \u00ab Une boutique, c\u2019est un lien avec le client, qui vient \u00e0 vous. Cette r\u00e9alit\u00e9 n\u2019a jamais quitt\u00e9 notre ADN \u00bb, ajoute Belin. \u00ab Cet aspect humain a toujours fait partie de notre succ\u00e8s. C\u2019est pourquoi nous allons nous y consacrer davantage. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;entreprise de commerce \u00e9lectronique Mytheresa souhaite miser davantage sur les interactions humaines et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme son PDG, Francis Belin.<\/p>\n","protected":false},"author":3,"featured_media":154394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509,1656],"people":[],"extra":[43],"company":[1558],"topic":[488],"region":[],"class_list":["post-154393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","tag-luxe-2","extra-plus","company-mytheresa","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;entreprise de commerce en ligne Mytheresa souhaite mettre davantage l&#039;accent sur l&#039;interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L&#039;entreprise de commerce en ligne Mytheresa souhaite mettre davantage l&#039;accent sur l&#039;interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T12:59:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T12:59:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers\",\"datePublished\":\"2026-08-31T12:59:34+00:00\",\"dateModified\":\"2026-08-31T12:59:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_mytheresa.jpg\",\"keywords\":[\"Luxe\",\"luxe\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/\",\"name\":\"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_mytheresa.jpg\",\"datePublished\":\"2026-08-31T12:59:34+00:00\",\"dateModified\":\"2026-08-31T12:59:35+00:00\",\"description\":\"L'entreprise de commerce en ligne Mytheresa souhaite mettre davantage l'accent sur l'interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_mytheresa.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_mytheresa.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Dennis Diatel \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE","description":"L'entreprise de commerce en ligne Mytheresa souhaite mettre davantage l'accent sur l'interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE","og_description":"L'entreprise de commerce en ligne Mytheresa souhaite mettre davantage l'accent sur l'interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-31T12:59:34+00:00","article_modified_time":"2026-08-31T12:59:35+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers","datePublished":"2026-08-31T12:59:34+00:00","dateModified":"2026-08-31T12:59:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/"},"wordCount":378,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","keywords":["Luxe","luxe"],"articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/","name":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","datePublished":"2026-08-31T12:59:34+00:00","dateModified":"2026-08-31T12:59:35+00:00","description":"L'entreprise de commerce en ligne Mytheresa souhaite mettre davantage l'accent sur l'interaction humaine et recrute donc davantage de conseillers personnels. La technologie ne pourra jamais remplacer les \u00e9motions et les relations humaines, affirme le PDG Francis Belin.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","width":1000,"height":667,"caption":"Dennis Diatel \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-la-plateforme-de-luxe-mytheresa-mise-davantage-sur-les-conseillers-personnels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi la plateforme de luxe Mytheresa mise davantage sur les personal shoppers"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_mytheresa.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/154393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=154393"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/154393\/revisions"}],"predecessor-version":[{"id":154395,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/154393\/revisions\/154395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/154394"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=154393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=154393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=154393"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=154393"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=154393"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=154393"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=154393"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=154393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}