{"id":154415,"date":"2026-08-31T16:58:25","date_gmt":"2026-08-31T14:58:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154415"},"modified":"2026-08-31T16:58:26","modified_gmt":"2026-08-31T14:58:26","slug":"decathlon-lorgne-sur-sport-2000","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-lorgne-sur-sport-2000\/","title":{"rendered":"Decathlon lorgne sur Sport 2000"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Decathlon<\/strong> souhaite acqu\u00e9rir une participation de 50 % dans la cha\u00eene de magasins fran\u00e7aise <strong>Sport 2000<\/strong>, afin de renforcer sa position dans les r\u00e9gions rurales et les stations de ski. Si l&rsquo;op\u00e9ration est approuv\u00e9e, cela entra\u00eenera une consolidation suppl\u00e9mentaire sur le march\u00e9 fran\u00e7ais des magasins de sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partenariat strat\u00e9gique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decathlon a sign\u00e9 une lettre d&rsquo;intention en vue de l&rsquo;acquisition de 50 % de Sport 2000 France, d\u00e9tenue par le groupe C\u00e9racl\u00e8s Coop\u00e9rative. Le communiqu\u00e9 fait \u00e9tat d\u2019un partenariat strat\u00e9gique dans le cadre duquel les magasins Sport 2000 continueront \u00e0 fonctionner de mani\u00e8re ind\u00e9pendante apr\u00e8s la transaction : la participation ne concernera que la centrale, qui est charg\u00e9e des achats, de la composition de la gamme de produits, de la logistique et du marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet accord permettrait toutefois \u00e0 Decathlon de vendre ses produits dans le r\u00e9seau de magasins du d\u00e9taillant coop\u00e9ratif dans les Alpes fran\u00e7aises et les Pyr\u00e9n\u00e9es. Dans ces r\u00e9gions, Sport 2000, qui compte environ 190 magasins, est bien plus pr\u00e9sent que Decathlon, qui ne dispose que de cinq magasins en montagne. Les sports de montagne repr\u00e9sentent environ 25 % du chiffre d&rsquo;affaires de Decathlon en France. Par ailleurs, les deux entreprises souhaiteraient \u00e9galement explorer d\u2019autres possibilit\u00e9s de collaboration dans le domaine du commerce \u00e9lectronique et des services, tels que la location de mat\u00e9riel de ski ou la r\u00e9paration de v\u00e9los.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consolidation en France<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les discussions sont en cours et l\u2019accord, qui reste soumis \u00e0 l\u2019approbation des autorit\u00e9s de contr\u00f4le, pourrait \u00eatre finalis\u00e9 dans le courant de l\u2019ann\u00e9e 2027, selon les entreprises, qui ne divulguent aucun d\u00e9tail financier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette op\u00e9ration marque une nouvelle \u00e9tape de consolidation sur le march\u00e9 des articles de sport en France, apr\u00e8s le rachat de Go Sport par Intersport en 2023. C\u00e9racl\u00e8s compte au total 700 magasins dans toute la France, dont 400 appartenant \u00e0 Sport 2000. La coop\u00e9rative r\u00e9alise un chiffre d&rsquo;affaires de 788 millions d&rsquo;euros, dont 98 millions d&rsquo;euros pour la centrale Sport 2000. L&rsquo;ann\u00e9e derni\u00e8re, Decathlon a enregistr\u00e9 un chiffre d&rsquo;affaires de 16,8 milliards d&rsquo;euros dans 82 pays, dont pr\u00e8s de 4 milliards en France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon souhaite acqu\u00e9rir une participation de 50 % dans la cha\u00eene de magasins fran\u00e7aise Sport 2000, afin de renforcer sa position dans les r\u00e9gions rurales et les stations de ski. Si cette op\u00e9ration est approuv\u00e9e, elle marquera une nouvelle \u00e9tape dans la consolidation du march\u00e9 fran\u00e7ais des magasins de sport.<\/p>\n","protected":false},"author":3,"featured_media":154416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[361,2107],"topic":[282],"region":[342],"class_list":["post-154415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-decathlon","company-sport-2000","topic-acquisition","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon lorgne sur Sport 2000 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon souhaite acqu\u00e9rir une participation de 50 % dans la cha\u00eene de magasins fran\u00e7aise Sport 2000, afin de renforcer sa position dans les r\u00e9gions rurales et les stations de ski. Si l&#039;op\u00e9ration est approuv\u00e9e, cela entra\u00eenera une consolidation suppl\u00e9mentaire sur le march\u00e9 fran\u00e7ais des magasins de sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-lorgne-sur-sport-2000\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon lorgne sur Sport 2000 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Decathlon souhaite acqu\u00e9rir une participation de 50 % dans la cha\u00eene de magasins fran\u00e7aise Sport 2000, afin de renforcer sa position dans les r\u00e9gions rurales et les stations de ski. 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