{"id":154624,"date":"2026-09-03T12:12:47","date_gmt":"2026-09-03T10:12:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154624"},"modified":"2026-09-03T12:12:49","modified_gmt":"2026-09-03T10:12:49","slug":"lidl-et-proveg-veulent-prouver-que-lalimentation-vegetale-ne-doit-pas-necessairement-etre-plus-chere","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-et-proveg-veulent-prouver-que-lalimentation-vegetale-ne-doit-pas-necessairement-etre-plus-chere\/","title":{"rendered":"Lidl et ProVeg veulent prouver que l&rsquo;alimentation v\u00e9g\u00e9tale n&rsquo;est pas forc\u00e9ment plus ch\u00e8re"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Lidl <\/strong>et <strong>ProVeg <\/strong>lancent en Belgique la campagne \u00ab On A Budget \u00bb, afin de r\u00e9duire le seuil de prix de l&rsquo;alimentation v\u00e9g\u00e9tale. La cha\u00eene de supermarch\u00e9s associe cette initiative \u00e0 son ambition d&rsquo;augmenter de 20 % les ventes de produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales d&rsquo;ici 2030.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le prix, un obstacle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon une \u00e9tude iVOX commandit\u00e9e par Lidl, six Belges sur dix consomment d\u00e9j\u00e0 de temps en temps un repas v\u00e9g\u00e9tal de mani\u00e8re consciente, mais seul un sur cinq le fait plusieurs fois par semaine. Pour 43 % des personnes interrog\u00e9es, l\u2019habitude constitue un obstacle, tandis que le go\u00fbt en est un pour 41 %. Plus d\u2019un quart cite \u00e9galement le manque d\u2019inspiration ou le prix comme obstacle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lidl s&rsquo;efforce depuis longtemps de lever ce dernier obstacle. Depuis mai 2024, le discounter aligne de mani\u00e8re permanente les prix des produits de sa marque maison v\u00e9g\u00e9tale Vemondo sur ceux de produits d&rsquo;origine animale comparables. Selon Lidl, les ventes de produits Vemondo ont ainsi augment\u00e9 de 20 % en 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 % de produits v\u00e9g\u00e9taux en plus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ProVeg, le distributeur va d\u00e9sormais plus loin. La campagne \u00ab On A Budget \u00bb, lanc\u00e9e le 1er septembre, comprend notamment des menus hebdomadaires complets accompagn\u00e9s de conseils pour faire des \u00e9conomies, des conf\u00e9rences destin\u00e9es aux \u00e9tudiants et aux familles, des vid\u00e9os sur les r\u00e9seaux sociaux ainsi que des jeux-concours permettant aux participants de gagner des bons d\u2019achat. \u00ab Si nous voulons que davantage de personnes optent plus souvent pour une alimentation v\u00e9g\u00e9tale, celle-ci doit \u00eatre \u00e0 la fois simple et abordable \u00bb, explique Kim Geirnaert, porte-parole de Lidl Belgique &amp; Luxembourg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne s\u2019inscrit dans la strat\u00e9gie plus large de Lidl en mati\u00e8re de prot\u00e9ines. D\u2019ici 2030, la cha\u00eene souhaite vendre 20 % de produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales en plus et doubler la part des sources de prot\u00e9ines v\u00e9g\u00e9tales dans l\u2019ensemble de son assortiment par rapport \u00e0 2023. Lidl affirme \u00eatre le premier distributeur belge \u00e0 utiliser, \u00e0 cette fin, une m\u00e9thodologie d\u00e9velopp\u00e9e par le Fonds mondial pour la nature (WWF) afin de mesurer la transition des prot\u00e9ines animales vers les prot\u00e9ines v\u00e9g\u00e9tales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl et ProVeg lancent en Belgique la campagne \u00ab On A Budget \u00bb, visant \u00e0 rendre l&rsquo;alimentation v\u00e9g\u00e9tale plus abordable. La cha\u00eene de supermarch\u00e9s associe cette initiative \u00e0 son objectif d&rsquo;augmenter de 20 % les ventes de produits riches en prot\u00e9ines v\u00e9g\u00e9tales d&rsquo;ici 2030.<\/p>\n","protected":false},"author":5,"featured_media":154625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1912],"people":[],"extra":[],"company":[204],"topic":[488],"region":[226],"class_list":["post-154624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-vegetarisme","company-lidl","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl et ProVeg veulent prouver que l&#039;alimentation v\u00e9g\u00e9tale n&#039;est pas forc\u00e9ment plus ch\u00e8re - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-et-proveg-veulent-prouver-que-lalimentation-vegetale-ne-doit-pas-necessairement-etre-plus-chere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl et ProVeg veulent prouver que l&#039;alimentation v\u00e9g\u00e9tale n&#039;est pas forc\u00e9ment plus ch\u00e8re - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lidl et ProVeg lancent en Belgique la campagne \u00ab On A Budget \u00bb, visant \u00e0 rendre l&#039;alimentation v\u00e9g\u00e9tale plus abordable. 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