{"id":154645,"date":"2026-09-03T14:40:22","date_gmt":"2026-09-03T12:40:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154645"},"modified":"2026-09-03T14:40:23","modified_gmt":"2026-09-03T12:40:23","slug":"youtube-et-amazon-lancent-une-offensive-contre-tiktok-shop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/youtube-et-amazon-lancent-une-offensive-contre-tiktok-shop\/","title":{"rendered":"YouTube et Amazon lancent une offensive contre TikTok Shop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>YouTube<\/strong> fait d&rsquo;<strong>Amazon<\/strong> un<strong> <\/strong>partenaire affili\u00e9 de sa plateforme d&rsquo;achat : les cr\u00e9ateurs peuvent d\u00e9sormais taguer directement les produits de la boutique en ligne dans leurs vid\u00e9os et leurs livestreams. YouTube souhaite ainsi faire de l&rsquo;e-commerce son prochain pilier de croissance et r\u00e9duire son retard sur <strong>TikTok Shop<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la plateforme vid\u00e9o \u00e0 la plateforme de vente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube et Amazon renforcent l\u2019int\u00e9gration entre contenu et commerce : les cr\u00e9ateurs de la plateforme vid\u00e9o peuvent d\u00e9sormais associer directement des produits Amazon \u00e0 leurs vid\u00e9os et \u00e0 leurs diffusions en direct. Les spectateurs acc\u00e8dent ainsi plus rapidement aux informations sur les produits et peuvent cliquer pour se rendre sur Amazon, tandis que le cr\u00e9ateur per\u00e7oit une commission en cas d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le plus grand d\u00e9taillant en ligne au monde s\u2019associe \u00e0 l\u2019application la plus utilis\u00e9e sur Internet \u00bb, d\u00e9clare Travis Katz, responsable de YouTube Shopping. Selon lui, la vid\u00e9o transforme fondamentalement la mani\u00e8re dont les consommateurs d\u00e9couvrent les produits. \u00ab Avant, on regardait les vitrines. Aujourd\u2019hui, les gens regardent des vid\u00e9os. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des milliers de partenaires commer\u00e7ants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour YouTube, ce partenariat s\u2019inscrit dans une initiative beaucoup plus large visant \u00e0 faire du shopping une couche int\u00e9gr\u00e9e \u00e0 la vid\u00e9o. Selon l\u2019entreprise, les utilisateurs du monde entier regardent chaque jour 110 millions d\u2019heures de contenu li\u00e9 au shopping, notamment des avis sur les produits, des tutoriels, des vid\u00e9os sur la mode et des conseils beaut\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le volume des ventes via YouTube Shopping a d&rsquo;ailleurs \u00e9t\u00e9 multipli\u00e9 par treize entre le premier trimestre 2024 et le premier trimestre 2026. Des milliers de vendeurs et de cha\u00eenes de magasins, dont Walmart, Sephora et Home Depot, \u00e9taient d\u00e9j\u00e0 partenaires, mais Amazon faisait jusqu&rsquo;\u00e0 pr\u00e9sent d\u00e9faut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sur les traces de TikTok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette strat\u00e9gie place YouTube plus clairement dans le sillage de TikTok. Avec TikTok Shop, cette plateforme a mis en place un mod\u00e8le dans lequel la d\u00e9couverte des produits et l\u2019achat se font pratiquement simultan\u00e9ment. TikTok avait d\u00e9j\u00e0 conclu un accord avec Amazon et permet aux utilisateurs d\u2019acheter certains produits Amazon \u00e0 partir de publicit\u00e9s sans quitter l\u2019application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube estime pouvoir davantage se d\u00e9marquer gr\u00e2ce \u00e0 son r\u00f4le de moteur de recherche. \u00ab Nous sommes le deuxi\u00e8me plus grand moteur de recherche au monde ; les utilisateurs se servent donc de YouTube pour effectuer des recherches d\u2019une mani\u00e8re qu\u2019ils ne font pas sur d\u2019autres plateformes \u00bb, explique Katz. \u00ab Et en tant que partie int\u00e9grante de l\u2019univers Google, nous pouvons exploiter des technologies telles que Gemini pour cr\u00e9er des exp\u00e9riences int\u00e9ressantes. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube fait d&rsquo;Amazon un partenaire affili\u00e9 de sa plateforme d&rsquo;achat : les cr\u00e9ateurs peuvent d\u00e9sormais taguer directement les produits de la boutique en ligne dans leurs vid\u00e9os et leurs livestreams. YouTube souhaite ainsi faire de l&rsquo;e-commerce son prochain moteur de croissance et r\u00e9duire son retard sur TikTok Shop.<\/p>\n","protected":false},"author":5,"featured_media":154646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[206,665,651],"topic":[198,488],"region":[446],"class_list":["post-154645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-amazon","company-google","company-tiktok","topic-e-commerce","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube et Amazon lancent une offensive contre TikTok Shop - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/youtube-et-amazon-lancent-une-offensive-contre-tiktok-shop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube et Amazon lancent une offensive contre TikTok Shop - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"YouTube fait d&#039;Amazon un partenaire affili\u00e9 de sa plateforme d&#039;achat : les cr\u00e9ateurs peuvent d\u00e9sormais taguer directement les produits de la boutique en ligne dans leurs vid\u00e9os et leurs livestreams. 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