{"id":15470,"date":"2016-11-14T09:51:33","date_gmt":"2016-11-14T09:51:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/ventes-records-pour-alibaba-durant-singles-day\/"},"modified":"2016-11-14T09:51:33","modified_gmt":"2016-11-14T09:51:33","slug":"ventes-records-pour-alibaba-durant-singles-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/ventes-records-pour-alibaba-durant-singles-day\/","title":{"rendered":"Ventes records pour Alibaba durant Singles\u2019 Day"},"content":{"rendered":"<p>Une fois de plus le g\u00e9ant chinois <strong>Alibaba <\/strong>a\u00a0battu tous les records durant\u00a0Singles\u2019 Day, la journ\u00e9e la plus importante pour l\u2019e-commerce en Chine.\u00a0Le record des ventes de l\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 pulv\u00e9ris\u00e9 quelques heures avant la fin de la journ\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>Ventes en hausse d\u2019un tiers<\/h2>\n<p>Durant\u00a0Singles\u2019 Day, qui chaque ann\u00e9e\u00a0a lieu le 11 novembre,\u00a0Alibaba aurait r\u00e9alis\u00e9 <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-11-10\/alibaba-posts-1-billion-in-sales-in-5-minutes-on-singles-day\" target=\"_blank\" rel=\"noopener\">un chiffre d\u2019affaires de 120,7 milliards de yuans<\/a> (16,4 milliards d\u2019euros).\u00a0 Une forte progression par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, lorsque l\u2019entreprise avait atteint un chiffre d\u2019affaires de 91 milliards de yuans (12,4 milliards d\u2019euros).\u00a0\u00a0Singles\u2019 Day existe depuis 2009 chez Alibaba, et depuis, cette journ\u00e9e\u00a0est devenue un v\u00e9ritable ph\u00e9nom\u00e8ne, qui attire \u00e9galement\u00a0des acheteurs \u00e9trangers.<\/p>\n<p>\nAinsi\u00a0Singles\u2019 Day est de loin\u00a0la journ\u00e9e de vente la plus importante \u00e0 l&rsquo;\u00e9chelle mondiale, d\u00e9passant\u00a0Black Friday et Cyber Monday r\u00e9unis en termes de chiffre d&rsquo;affaires.\u00a0L\u2019\u00e9conomie chinoise a beau conna\u00eetre\u00a0un ralentissement, ceci\u00a0n\u2019a pas \u00e9t\u00e9 perceptible ce 11 novembre.<\/p>\n<p>\nLes produits les plus vendus sont les iPhones d\u2019Apple, les v\u00eatements de sport Nike et Adidas, ainsi que les appareils de la marque de technologie chinoise Haier.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une fois de plus le g\u00e9ant chinois Alibaba a\u00a0battu tous les records durant\u00a0Singles\u2019 Day, la journ\u00e9e la plus importante pour l\u2019e-commerce en Chine.\u00a0Le record des ventes de l\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 pulv\u00e9ris\u00e9 quelques heures avant la fin de la journ\u00e9e. Ventes en hausse d\u2019un tiers Durant\u00a0Singles\u2019 Day, qui chaque ann\u00e9e\u00a0a lieu le 11 novembre,\u00a0Alibaba aurait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes records pour Alibaba durant Singles\u2019 Day - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une fois de plus le g\u00e9ant chinois Alibaba a battu tous les records durant Singles\u2019 Day, la journ\u00e9e la plus importante pour l\u2019e-commerce en Chine. 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