{"id":154876,"date":"2026-09-08T14:43:35","date_gmt":"2026-09-08T12:43:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154876"},"modified":"2026-09-08T14:43:36","modified_gmt":"2026-09-08T12:43:36","slug":"hm-mise-sur-lespagne-fief-dinditex-avec-un-nouveau-bureau-de-production-a-barcelone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-mise-sur-lespagne-fief-dinditex-avec-un-nouveau-bureau-de-production-a-barcelone\/","title":{"rendered":"H&amp;M mise sur l&rsquo;Espagne, fief d&rsquo;Inditex, avec un bureau de production \u00e0 Barcelone"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe <strong>H&amp;M<\/strong> investit en Espagne, qui n\u2019est peut-\u00eatre pas par hasard le fief de son rival de toujours, <strong>Inditex<\/strong>. Le groupe de mode su\u00e9dois ouvre un nouveau centre de production \u00e0 Barcelone, d\u2019o\u00f9 seront men\u00e9es les activit\u00e9s de d\u00e9veloppement de produits, d\u2019analyse des tendances et d\u2019\u00e9tudes de march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barcelone devient plus important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H&amp;M consacre sp\u00e9cifiquement ce site au d\u00e9veloppement de produits. Selon l\u2019entreprise, ce lieu doit cr\u00e9er \u00ab un environnement de travail collaboratif pour les \u00e9quipes de production et d\u2019achat d\u2019H&amp;M ainsi que pour certains partenaires fournisseurs \u00bb. Depuis Barcelone, le groupe souhaite rep\u00e9rer plus rapidement les tendances, \u00e9laborer de nouvelles id\u00e9es de produits et soutenir les \u00e9tudes de march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Karin Lind, directrice g\u00e9n\u00e9rale de la production chez H&amp;M, cette ouverture repr\u00e9sente un net progr\u00e8s : \u00ab L\u2019ouverture de ce bureau \u00e0 Barcelone est pour nous une \u00e9tape importante. Bon nombre de nos principaux fournisseurs y ont install\u00e9 leurs studios de cr\u00e9ation, et cette collaboration est essentielle pour renforcer encore davantage la marque H&amp;M. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alors que le chiffre d&rsquo;affaires recule<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon ses propres d\u00e9clarations, l\u2019entreprise a choisi Barcelone pour l\u2019\u00e9cosyst\u00e8me cr\u00e9atif de la ville et l\u2019expertise dont elle dispose en mati\u00e8re de d\u00e9veloppement de produits. La ville appara\u00eet donc comme un \u00ab emplacement naturel \u00bb pour la nouvelle implantation de H&amp;M. Le groupe y a d\u00e9j\u00e0 install\u00e9 son si\u00e8ge social espagnol et dispose \u00e9galement d\u2019un showroom \u00e0 Madrid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du dernier exercice, H&amp;M a toutefois enregistr\u00e9 une baisse de son chiffre d\u2019affaires sur le march\u00e9 espagnol : celui-ci s\u2019est \u00e9tabli \u00e0 469,2 millions d\u2019euros, soit une baisse de 2,2 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. L\u2019Espagne suit ainsi la tendance mondiale : \u00e0 l\u2019\u00e9chelle mondiale, l\u2019entreprise a r\u00e9alis\u00e9 au cours du deuxi\u00e8me trimestre \u00e9coul\u00e9, de mars \u00e0 mai, un chiffre d\u2019affaires net de 54,8 milliards de couronnes su\u00e9doises (4,94 milliards d\u2019euros). Au cours de la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, ce chiffre s&rsquo;\u00e9levait encore \u00e0 56,7 milliards de couronnes su\u00e9doises (5,1 milliards d&rsquo;euros).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe H&amp;M investit en Espagne, qui n&rsquo;est sans doute pas par hasard le fief de son rival de toujours, Inditex. Le groupe de mode su\u00e9dois ouvre un nouveau centre de production \u00e0 Barcelone, d&rsquo;o\u00f9 seront men\u00e9es les activit\u00e9s de d\u00e9veloppement de produits, d&rsquo;analyse des tendances et d&rsquo;\u00e9tudes de march\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":154877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[276,462],"region":[580],"class_list":["post-154876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-hm","topic-expansion","topic-innovation","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M mise sur l&#039;Espagne, fief d&#039;Inditex, avec un bureau de production \u00e0 Barcelone - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-mise-sur-lespagne-fief-dinditex-avec-un-nouveau-bureau-de-production-a-barcelone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M mise sur l&#039;Espagne, fief d&#039;Inditex, avec un bureau de production \u00e0 Barcelone - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe H&amp;M investit en Espagne, qui n&#039;est sans doute pas par hasard le fief de son rival de toujours, Inditex. 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