{"id":154910,"date":"2026-09-09T13:52:14","date_gmt":"2026-09-09T11:52:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154910"},"modified":"2026-09-09T13:52:15","modified_gmt":"2026-09-09T11:52:15","slug":"meta-et-amazon-menent-une-double-offensive-dans-la-course-a-lia-muse-pour-les-particuliers-et-un-accord-sur-les-puces-pour-linfrastructure","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/meta-et-amazon-menent-une-double-offensive-dans-la-course-a-lia-muse-pour-les-particuliers-et-un-accord-sur-les-puces-pour-linfrastructure\/","title":{"rendered":"Comment Meta et Amazon m\u00e8nent une double offensive dans la course \u00e0 l&rsquo;IA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La course \u00e0 l\u2019IA s\u2019acc\u00e9l\u00e8re tant en coulisses qu\u2019en avant-sc\u00e8ne : <strong>Meta<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de Facebook, souhaite s\u2019interposer directement entre le consommateur et le d\u00e9taillant gr\u00e2ce \u00e0 son nouvel assistant personnel Muse, tandis qu\u2019<strong>Amazon <\/strong>s\u2019assure l\u2019approvisionnement en puces d\u2019IA pour un montant de plusieurs dizaines de milliards. L\u2019objectif final est le m\u00eame : contr\u00f4ler la technologie qui, bient\u00f4t, recherchera, choisira et ach\u00e8tera \u00e0 notre place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Travaille \u00e0 votre place \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta a lanc\u00e9 aux \u00c9tats-Unis Muse, un agent IA personnel capable d\u2019effectuer des t\u00e2ches de mani\u00e8re autonome. L\u2019assistant peut notamment faire des achats en ligne, r\u00e9server des voyages, envoyer des e-mails, remplir des formulaires et organiser des rendez-vous. Il continue \u00e9galement de fonctionner lorsque l\u2019utilisateur ferme l\u2019application. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Muse ne se contente pas de r\u00e9pondre aux questions, il effectue r\u00e9ellement le travail \u00bb, explique Meta pour souligner la diff\u00e9rence avec les chatbots traditionnels. L\u2019assistant peut consulter des sites web, remplir des formulaires et n\u00e9gocier au nom des utilisateurs. Pour les actions sensibles, telles que l\u2019envoi d\u2019un e-mail ou la finalisation d\u2019un achat, il demande toutefois d\u2019abord l\u2019autorisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur de la vente au d\u00e9tail, l\u2019IA peut ainsi prendre en charge des \u00e9tapes de plus en plus importantes du parcours client : comparer, s\u00e9lectionner et, enfin, payer. Muse prend d\u00e9j\u00e0 en charge plusieurs syst\u00e8mes de paiement, et d\u2019autres suivront.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon construit les machines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que Meta se concentre sur l\u2019interface avec le consommateur, Amazon investit massivement dans l\u2019infrastructure sous-jacente. <strong>Qualcomm<\/strong> a annonc\u00e9<strong> <\/strong>mardi un partenariat \u00e0 long terme dans le cadre duquel Amazon pourra acqu\u00e9rir pour un montant maximal de 60 milliards de dollars am\u00e9ricains (51,6 milliards d\u2019euros) de puces pour serveurs, de technologies et de services connexes. Amazon pourra en outre acheter des actions Qualcomm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux entreprises vont d\u00e9velopper plusieurs g\u00e9n\u00e9rations de puces sp\u00e9cialis\u00e9es pour faire fonctionner des mod\u00e8les d\u2019IA. Elles travaillent \u00e9galement sur des liaisons optiques pouvant atteindre 1,6 t\u00e9rabit par seconde, afin que d\u2019\u00e9normes centres de donn\u00e9es puissent g\u00e9rer les flux de donn\u00e9es croissants entre les puces. Qualcomm va par ailleurs utiliser davantage l\u2019infrastructure AWS pour la conception de ses propres puces, dans le but de raccourcir les cycles de d\u00e9veloppement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les investissements de Meta et d\u2019Amazon montrent en tout cas que les agents d\u2019IA sont en passe de devenir le moteur de la derni\u00e8re transformation du commerce de d\u00e9tail, une r\u00e9volution que Meta construit par le haut et Amazon par le bas. Amazon recherche d\u2019ailleurs de mani\u00e8re originale des donn\u00e9es d\u2019entra\u00eenement pour ses syst\u00e8mes d\u2019IA : l\u2019entreprise technologique <a href=\"https:\/\/archive.is\/20260817132431\/https:\/www.404media.co\/we-tracked-a-shipment-of-rare-books-it-ended-at-an-amazon-ai-training-facility\/\">ach\u00e8te des livres \u00e0 grande \u00e9chelle<\/a>, qui sont ensuite achemin\u00e9s vers un centre de formation en IA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La course \u00e0 l&rsquo;IA s&rsquo;acc\u00e9l\u00e8re tant en coulisses qu&rsquo;au grand jour : Meta, la soci\u00e9t\u00e9 m\u00e8re de Facebook, souhaite s&rsquo;interposer directement entre le consommateur et le d\u00e9taillant gr\u00e2ce \u00e0 son nouvel assistant personnel Muse, tandis qu&rsquo;Amazon s&rsquo;assure l&rsquo;approvisionnement en puces d&rsquo;IA pour des dizaines de milliards. L&rsquo;objectif final est le m\u00eame : contr\u00f4ler la technologie qui, bient\u00f4t, recherchera, choisira et ach\u00e8tera.<\/p>\n","protected":false},"author":5,"featured_media":154911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467],"people":[],"extra":[43],"company":[206,232],"topic":[198,462],"region":[446],"class_list":["post-154910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","extra-plus","company-amazon","company-meta","topic-e-commerce","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Meta et Amazon m\u00e8nent une double offensive dans la course \u00e0 l&#039;IA - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/meta-et-amazon-menent-une-double-offensive-dans-la-course-a-lia-muse-pour-les-particuliers-et-un-accord-sur-les-puces-pour-linfrastructure\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Meta et Amazon m\u00e8nent une double offensive dans la course \u00e0 l&#039;IA - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La course \u00e0 l&#039;IA s&#039;acc\u00e9l\u00e8re tant en coulisses qu&#039;au grand jour : Meta, la soci\u00e9t\u00e9 m\u00e8re de Facebook, souhaite s&#039;interposer directement entre le consommateur et le d\u00e9taillant gr\u00e2ce \u00e0 son nouvel assistant personnel Muse, tandis qu&#039;Amazon s&#039;assure l&#039;approvisionnement en puces d&#039;IA pour des dizaines de milliards. 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