{"id":154940,"date":"2026-09-09T16:24:32","date_gmt":"2026-09-09T14:24:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154940"},"modified":"2026-09-09T16:24:34","modified_gmt":"2026-09-09T14:24:34","slug":"jumbo-part-de-marche-en-hausse-aux-pays-bas-forte-croissance-a-perimetre-constant-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-part-de-marche-en-hausse-aux-pays-bas-forte-croissance-a-perimetre-constant-en-belgique\/","title":{"rendered":"Jumbo : part de march\u00e9 en hausse aux Pays-Bas, forte croissance \u00e0 p\u00e9rim\u00e8tre constant en Belgique"},"content":{"rendered":"\n

Aux Pays-Bas, la cha\u00eene de supermarch\u00e9s Jumbo<\/strong> enregistre un renversement de tendance au premier semestre 2026, avec une part de march\u00e9 qui remonte au-dessus de 20 %. En Belgique, la cha\u00eene affiche une forte croissance de son chiffre d’affaires \u00e0 p\u00e9rim\u00e8tre constant.<\/p>\n\n\n\n

Une croissance sup\u00e9rieure \u00e0 celle du march\u00e9<\/h2>\n\n\n\n

Le chiffre d’affaires de Jumbo a progress\u00e9 de 4 % au premier semestre, pour atteindre environ 6 milliards d’euros, indique l’entreprise. Ce r\u00e9sultat se d\u00e9marque favorablement de la croissance globale du march\u00e9, qui s’est \u00e9tablie \u00e0 2,1 % aux Pays-Bas. Le nombre de clients par semaine a augment\u00e9 de 3,4 % et leur satisfaction s’est \u00e9galement am\u00e9lior\u00e9e. Le NPS (Net Promotor Score) de Jumbo, un indicateur cl\u00e9 de la satisfaction client, a progress\u00e9 de 2,3 points pour atteindre 40,7 par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e pr\u00e9c\u00e9dente. La part de march\u00e9 du premier semestre s\u2019est \u00e9tablie \u00e0 20,0 % et affiche un renversement de tendance positif, puisqu\u2019elle se maintient au-dessus de 20 % depuis plusieurs mois.<\/p>\n\n\n\n

Le chiffre d\u2019affaires belge a augment\u00e9 de 28 % par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e derni\u00e8re. Sur ce chiffre, 14,9 % sont attribuables \u00e0 une croissance comparable<\/a>, dans les magasins existants, explique Anrico Maat, directeur pour la Belgique, dans une interview accord\u00e9e \u00e0 RetailDetail. La part de march\u00e9 a suivi cette tendance et a d\u00e9pass\u00e9 les 2 % pour la premi\u00e8re fois au cours de certaines semaines.<\/p>\n\n\n\n

Les clients belges appr\u00e9cient le concept Jumbo pour ses prix comp\u00e9titifs, son assortiment de grande qualit\u00e9 et adapt\u00e9 au march\u00e9 local, ainsi que son excellent service. Cette appr\u00e9ciation transpara\u00eet \u00e9galement dans le dernier rapport estival belge de YouGov, dans lequel les clients attribuent \u00e0 Jumbo une note de 8,1. \u00c0 la fin du premier semestre, la Belgique comptait 47 magasins Jumbo et, fin ao\u00fbt, le 48e magasin a ouvert <\/a>ses <\/a>portes \u00e0 Mortsel<\/a>, pr\u00e8s d’Anvers.<\/p>\n\n\n\n

\u00ab Une \u00e9nergie positive \u00bb<\/h2>\n\n\n\n

\u00ab Partout aux Pays-Bas et en Belgique, lorsque je m\u2019entretiens avec des coll\u00e8gues et des entrepreneurs, je constate qu\u2019une \u00e9nergie positive anime \u00e0 nouveau Jumbo et que la confiance en l\u2019avenir est de retour \u00bb, d\u00e9clare Jesper H\u00f8jer, PDG de Jumbo Supermarkten. \u00ab C\u2019est exactement ce que nous avions en t\u00eate avec notre strat\u00e9gie affin\u00e9e : un avenir o\u00f9 la positivit\u00e9, la chaleur, l\u2019audace et la qualit\u00e9 sont encore plus visibles pour nos collaborateurs, nos clients et nos fournisseurs. Bien que nous n\u2019ayons pr\u00e9sent\u00e9 cette strat\u00e9gie qu\u2019il y a six mois, nous en voyons d\u00e9j\u00e0 les premiers r\u00e9sultats. \u00bb<\/p>\n\n\n\n

Au cours du premier semestre, Jumbo a ouvert dix nouveaux magasins et r\u00e9nov\u00e9 environ nonante magasins existants, en mettant davantage l\u2019accent sur les produits frais, la commodit\u00e9 et une gamme claire et structur\u00e9e. Les nouvelles technologies, notamment l\u2019intelligence artificielle, aident le distributeur \u00e0 travailler plus rapidement, plus intelligemment et plus simplement, par exemple en g\u00e9rant mieux les stocks et en optimisant l\u2019efficacit\u00e9 des processus logistiques. Par ailleurs, Jumbo continue de mener une politique d\u2019achats rigoureuse. Les \u00e9conomies ainsi r\u00e9alis\u00e9es sont directement r\u00e9investies au profit des clients, pr\u00e9cise encore l\u2019entreprise.<\/p>\n\n\n\n

\u00c0 lire aussi : [Interview] \u00ab Je bois pas mal de caf\u00e9 avec des franchis\u00e9s d\u2019autres cha\u00eenes \u00bb (Anrico Maat, Jumbo Belgique)<\/a><\/p>\n\n\n\n

Le 16 septembre, Anrico Maat, directeur de Jumbo Belgique, prendra la parole lors de l\u2019\u00e9v\u00e9nement \u00ab Captains of Retail \u00bb <\/a>organis\u00e9 par RetailDetail \u00e0 Bruxelles. L\u2019entrepreneur Bart Verhaeghe, force motrice derri\u00e8re le projet de Broeklin<\/strong>, s\u2019exprimera \u00e9galement \u00e0 cette occasion. Il s\u2019agit d\u2019une soir\u00e9e priv\u00e9e sur invitation r\u00e9serv\u00e9e aux dirigeants de l\u2019industrie du commerce de d\u00e9tail \u2014 aucune inscription ouverte au public n\u2019est possible. Vous \u00eates d\u00e9taillant et vous ne pouvez pas manquer <\/em>cet \u00e9v\u00e9nement<\/em><\/a>? <\/em>Faites-le-nous savoir<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Aux Pays-Bas, la cha\u00eene de supermarch\u00e9s Jumbo enregistre un renversement de tendance au premier semestre 2026, avec une part de march\u00e9 qui remonte au-dessus de 20 %. En Belgique, la cha\u00eene affiche une forte croissance de son chiffre d’affaires \u00e0 p\u00e9rim\u00e8tre constant.<\/p>\n","protected":false},"author":3,"featured_media":154941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[920],"extra":[44],"company":[217],"topic":[266],"region":[324],"class_list":["post-154940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-jesper-hojer","extra-hot","company-jumbo","topic-resultats-financiers","region-benelux"],"acf":[],"yoast_head":"\nJumbo : part de march\u00e9 en hausse aux Pays-Bas, forte croissance \u00e0 p\u00e9rim\u00e8tre constant en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-part-de-marche-en-hausse-aux-pays-bas-forte-croissance-a-perimetre-constant-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumbo : part de march\u00e9 en hausse aux Pays-Bas, forte croissance \u00e0 p\u00e9rim\u00e8tre constant en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aux Pays-Bas, la cha\u00eene de supermarch\u00e9s Jumbo enregistre un renversement de tendance au premier semestre 2026, avec une part de march\u00e9 qui remonte au-dessus de 20 %. 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