{"id":154968,"date":"2026-09-10T09:32:22","date_gmt":"2026-09-10T07:32:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154968"},"modified":"2026-09-10T09:32:24","modified_gmt":"2026-09-10T07:32:24","slug":"primark-finit-par-ceder-lancement-de-la-livraison-a-domicile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-finit-par-ceder-lancement-de-la-livraison-a-domicile\/","title":{"rendered":"Primark finit par c\u00e9der et lance la livraison \u00e0 domicile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Primark <\/strong>va proposer la livraison \u00e0 domicile au Royaume-Uni. L&rsquo;enseigne \u00e0 bas prix abandonne ainsi un principe qu&rsquo;elle appliquait depuis des ann\u00e9es : il \u00e9tait possible de commander en ligne, mais le client devait venir retirer son achat en magasin. Ce changement de cap intervient alors que la cha\u00eene de mode se s\u00e9pare de sa soci\u00e9t\u00e9 m\u00e8re, <strong>Associated British Foods<\/strong>, et que ses ventes en Europe sont sous pression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le \u00ab Click &amp; Collect \u00bb a ouvert la voie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primark a longtemps \u00e9vit\u00e9 la livraison \u00e0 domicile, car ses prix de vente bas \u00e9taient difficiles \u00e0 concilier avec les co\u00fbts li\u00e9s au commerce \u00e9lectronique et \u00e0 la logistique. La cha\u00eene avait donc opt\u00e9 pour un mod\u00e8le ax\u00e9 sur les magasins, compl\u00e9t\u00e9 par un site web, la v\u00e9rification des stocks et, plus tard, le \u00ab Click &amp; Collect \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette \u00e9tape interm\u00e9diaire s\u2019av\u00e8re aujourd\u2019hui avoir apport\u00e9 l\u2019envergure et l\u2019exp\u00e9rience n\u00e9cessaires. Associated British Foods affirme que \u00ab la maturit\u00e9 num\u00e9rique de Primark, notamment le succ\u00e8s du Click &amp; Collect, ainsi que les \u00e9volutions du march\u00e9 en ligne, offrent d\u00e9sormais des opportunit\u00e9s de croissance rentable gr\u00e2ce \u00e0 la livraison \u00e0 domicile \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cette fin, Primark a rachet\u00e9 un centre de traitement des commandes hautement automatis\u00e9 \u00e0 Sheffield. L\u2019entreprise ne pr\u00e9cise pas encore la date exacte de lancement de la livraison \u00e0 domicile. Ce service sera d\u2019abord disponible en Grande-Bretagne. Primark souligne toutefois que les ventes en ligne doivent compl\u00e9ter l\u2019offre des magasins, et non les remplacer : le \u00ab Click &amp; Collect \u00bb continue de se d\u00e9velopper et, selon le d\u00e9taillant, conna\u00eet toujours une forte croissance au Royaume-Uni.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;Europe rencontre davantage de difficult\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame temps, les ventes sous-jacentes s\u2019affaiblissent : au quatri\u00e8me trimestre, le d\u00e9taillant pr\u00e9voit une baisse de 3 % de son chiffre d\u2019affaires \u00e0 p\u00e9rim\u00e8tre comparable. Au Royaume-Uni et en Irlande, le chiffre d\u2019affaires reste pratiquement stable \u00e0 p\u00e9rim\u00e8tre comparable, avec une croissance de 0,4 %, mais sur le continent europ\u00e9en, le recul est estim\u00e9 \u00e0 4,3 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les nouveaux magasins et les franchises compensent en partie cette faiblesse. Primark pr\u00e9voit donc tout de m\u00eame une croissance globale de son chiffre d&rsquo;affaires d&rsquo;environ 2 % pour le trimestre. Pour l&rsquo;ensemble de l&rsquo;exercice, la cha\u00eene table \u00e9galement sur une croissance d&rsquo;environ 2 %, tandis que le chiffre d&rsquo;affaires comparable devrait reculer de 2,6 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout cet \u00e9cart qui explique pourquoi les ventes en ligne prennent de l\u2019importance. Primark ne peut pas continuer \u00e0 tirer sa croissance exclusivement de l\u2019augmentation de sa surface de vente. La soci\u00e9t\u00e9 m\u00e8re AB Foods affirme qu\u2019elle \u00ab voit d\u00e9sormais une opportunit\u00e9 de croissance suppl\u00e9mentaire et rentable via ce canal \u00bb. Parall\u00e8lement, Primark b\u00e9n\u00e9ficiera bient\u00f4t d\u2019une plus grande autonomie : AB Foods pr\u00e9voit de finaliser la scission de ses activit\u00e9s de vente au d\u00e9tail (c\u2019est-\u00e0-dire Primark) en d\u00e9cembre 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primark va proposer la livraison \u00e0 domicile au Royaume-Uni. L&rsquo;enseigne \u00e0 bas prix abandonne ainsi un principe qu&rsquo;elle appliquait depuis des ann\u00e9es : il \u00e9tait possible de commander en ligne, mais le client devait venir retirer son achat en magasin. Ce changement de cap intervient alors que la cha\u00eene de mode se s\u00e9pare de sa soci\u00e9t\u00e9 m\u00e8re, Associated British Foods, et que ses ventes en Europe sont sous pression.<\/p>\n","protected":false},"author":5,"featured_media":154969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[230],"topic":[198,266],"region":[381],"class_list":["post-154968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-primark","topic-e-commerce","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark finit par c\u00e9der et lance la livraison \u00e0 domicile - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-finit-par-ceder-lancement-de-la-livraison-a-domicile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark finit par c\u00e9der et lance la livraison \u00e0 domicile - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Primark va proposer la livraison \u00e0 domicile au Royaume-Uni. L&#039;enseigne \u00e0 bas prix abandonne ainsi un principe qu&#039;elle appliquait depuis des ann\u00e9es : il \u00e9tait possible de commander en ligne, mais le client devait venir retirer son achat en magasin. 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