{"id":154992,"date":"2026-09-10T10:31:52","date_gmt":"2026-09-10T08:31:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154992"},"modified":"2026-09-10T15:05:29","modified_gmt":"2026-09-10T13:05:29","slug":"carrefour-belgique-teste-le-caddie-intelligent-dinstacart","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-belgique-teste-le-caddie-intelligent-dinstacart\/","title":{"rendered":"Carrefour Belgique teste le caddie intelligent d&rsquo;Instacart"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Carrefour Belgique<\/strong> va tester les chariots Caper pilot\u00e9s par l&rsquo;IA, d\u00e9velopp\u00e9s par la soci\u00e9t\u00e9 am\u00e9ricaine Instacart. Ces chariots intelligents promettent d&rsquo;apporter la commodit\u00e9 des achats en ligne dans les supermarch\u00e9s physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confort d&rsquo;achat et potentiel commercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le chariot intelligent, adapt\u00e9 \u00e0 l\u2019identit\u00e9 visuelle de Carrefour, \u00e9tait d\u00e9j\u00e0 visible cette semaine lors du salon d\u2019automne du distributeur, o\u00f9 d\u2019autres innovations remarquables ont \u00e9t\u00e9 pr\u00e9sent\u00e9es. Le distributeur va tester le Caper Cart d\u2019Instacart dans deux magasins \u00e0 Waterloo : une succursale en propre (l\u2019hypermarch\u00e9) et un Carrefour Market franchis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces caddies pilot\u00e9s par l\u2019IA reconnaissent automatiquement les articles d\u00e8s que les clients les y d\u00e9posent. Les produits frais sont pes\u00e9s automatiquement. L\u2019\u00e9cran tactile affiche le montant total du panier pour aider les clients \u00e0 respecter leur budget. Le paiement s\u2019effectue facilement \u00e0 une caisse en libre-service adapt\u00e9e. Cette technologie am\u00e9liore ainsi le confort d\u2019achat. De plus, ces chariots offrent un potentiel en mati\u00e8re de publicit\u00e9s personnalis\u00e9es, de recommandations de produits, de promotions et de <em>ludification<\/em>, ce qui devrait \u00e9galement contribuer \u00e0 augmenter le chiffre d\u2019affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Instacart est actuellement en pourparlers avec Carrefour Belgique en vue d&rsquo;introduire les Caper Carts dans certains magasins dans un avenir proche \u00bb, confirme un porte-parole de l&rsquo;entreprise \u00e0 RetailDetail. \u00ab Cette collaboration marquerait la premi\u00e8re mise en service des Caper Carts en Belgique, et nous nous r\u00e9jouissons \u00e0 l&rsquo;id\u00e9e de pouvoir proposer cette technologie aux clients belges. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus t\u00f4t cet \u00e9t\u00e9, la cha\u00eene de supermarch\u00e9s britannique <strong>Morrisons<\/strong> a \u00e9galement annonc\u00e9 qu\u2019elle mettait en service les chariots Caper <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-le-caddie-intelligent-dinstacart-fait-ses-debuts-au-royaume-uni\/\">dans un supermarch\u00e9 de Preston<\/a>, dans le nord-ouest de l\u2019Angleterre. Amazon propose \u00e9galement un chariot intelligent, le Dash Cart. En Belgique, <strong>Colruyt <\/strong>a d\u00e9velopp\u00e9 en<strong> <\/strong>interne un \u00ab Smart Cart \u00bb similaire<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-deploie-son-chariot-intelligent-dans-deux-magasins-supplementaires\/\">, d\u00e9j\u00e0 test\u00e9 dans des magasins \u00e0 Halle, Kessel-Lo et Waterloo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique va tester les chariots Caper pilot\u00e9s par l&rsquo;IA, d\u00e9velopp\u00e9s par la soci\u00e9t\u00e9 am\u00e9ricaine Instacart. Ces chariots intelligents promettent d&rsquo;apporter la commodit\u00e9 des achats en ligne dans les supermarch\u00e9s physiques.<\/p>\n","protected":false},"author":3,"featured_media":154993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[],"extra":[],"company":[87,878],"topic":[462],"region":[226],"class_list":["post-154992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","tag-intelligence-artificielle","company-carrefour","company-instacart","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour Belgique teste le caddie intelligent d&#039;Instacart - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour Belgique va tester les chariots Caper pilot\u00e9s par l&#039;IA, d\u00e9velopp\u00e9s par la soci\u00e9t\u00e9 am\u00e9ricaine Instacart. 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