{"id":155023,"date":"2026-09-10T14:53:37","date_gmt":"2026-09-10T12:53:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155023"},"modified":"2026-09-10T14:53:39","modified_gmt":"2026-09-10T12:53:39","slug":"carrefour-et-trendy-foods-lancent-shopeez-un-nouveau-concept-destine-aux-commerces-de-proximite-independants","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-et-trendy-foods-lancent-shopeez-un-nouveau-concept-destine-aux-commerces-de-proximite-independants\/","title":{"rendered":"Carrefour et Trendy Foods lancent une nouvelle enseigne destin\u00e9e aux commerces de proximit\u00e9 ind\u00e9pendants"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Carrefour Belgique<\/strong> et le grossiste en produits de proximit\u00e9 <strong>Trendy Foods<\/strong> s&rsquo;associent pour lancer <strong>Shopeez<\/strong>, un nouveau concept de magasin destin\u00e9 aux commerces de proximit\u00e9 ind\u00e9pendants, sur le mod\u00e8le fran\u00e7ais <strong>Proxi<\/strong>. Les dix premiers magasins ont d\u00e9j\u00e0 ouvert leurs portes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commande \u00e0 l&rsquo;unit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les exploitants de commerces de proximit\u00e9 ind\u00e9pendants, de stations-service, de magasins de camping et de points de vente dans les a\u00e9roports et gares expriment depuis longtemps le besoin d\u2019un accompagnement plus professionnel sans pour autant devoir renoncer \u00e0 leur ind\u00e9pendance. Ils s\u2019approvisionnent souvent aupr\u00e8s de grossistes \u00ab cash &amp; carry \u00bb. Gr\u00e2ce \u00e0 un service sur mesure en collaboration avec Trendy Foods, Carrefour souhaite r\u00e9pondre aux besoins de ce segment de march\u00e9 encore inexploit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les commer\u00e7ants qui signent un contrat de licence avec Shopeez ont acc\u00e8s, via Trendy Foods, \u00e0 une large gamme de plus de 15 000 r\u00e9f\u00e9rences, dont plus d\u2019un millier de produits des marques propres Carrefour et Simpl. Trendy Foods se charge de la logistique pratique et propose un syst\u00e8me de commande simple, adapt\u00e9 aux petits commerces disposant de peu d\u2019espace de stockage : les commer\u00e7ants peuvent ainsi commander \u00e0 l\u2019unit\u00e9, ce qui n\u2019est pas possible chez Carrefour. Le grossiste offre \u00e9galement des conseils en mati\u00e8re de gestion des cat\u00e9gories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectif : 100 magasins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour se charge de la conception et de la mise en \u0153uvre de l&rsquo;identit\u00e9 visuelle dans les magasins. Le distributeur propose \u00e9galement un soutien pour l\u2019\u00e9quipement des magasins \u00e0 des prix avantageux. Les g\u00e9rants peuvent conserver leur syst\u00e8me de caisse ou en louer un via Trendy Foods. De plus, ils peuvent proposer des services suppl\u00e9mentaires, tels que des points de retrait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les 10 premiers magasins Shopeez ont entre-temps ouvert leurs portes dans le cadre d\u2019un projet pilote. Carrefour et Trendy Foods ont pour ambition de d\u00e9velopper \u00e0 terme un r\u00e9seau de 100 magasins. L\u2019accent est mis sur les sup\u00e9rettes d\u2019une superficie comprise entre 50 et 250 m\u00b2, tant en milieu urbain que rural. Ce nouveau concept s&rsquo;inspire de la France : l\u00e0-bas, Carrefour compte d\u00e9j\u00e0 plus de 1 500 points de vente sous l&rsquo;enseigne similaire \u00ab Proxi \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique et le grossiste en produits de proximit\u00e9 Trendy Foods s&rsquo;associent pour lancer Shopeez, un nouveau concept de magasin destin\u00e9 aux commerces de proximit\u00e9 ind\u00e9pendants, sur le mod\u00e8le fran\u00e7ais Proxi. Les dix premiers magasins ont d\u00e9j\u00e0 ouvert leurs portes.<\/p>\n","protected":false},"author":3,"featured_media":155024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[87,2115,2116],"topic":[340],"region":[226],"class_list":["post-155023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","company-shopeez","company-trendy-foods","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour et Trendy Foods lancent une nouvelle enseigne destin\u00e9e aux commerces de proximit\u00e9 ind\u00e9pendants - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour Belgique et le grossiste en produits de proximit\u00e9 Trendy Foods s&#039;associent pour lancer Shopeez, un nouveau concept de magasin destin\u00e9 aux commerces de proximit\u00e9 ind\u00e9pendants, sur le mod\u00e8le fran\u00e7ais Proxi. 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