{"id":155033,"date":"2026-09-11T09:35:24","date_gmt":"2026-09-11T07:35:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155033"},"modified":"2026-09-11T09:35:25","modified_gmt":"2026-09-11T07:35:25","slug":"le-comptoir-de-mathilde-accelere-son-expansion-en-flandre-avec-louverture-dun-cinquieme-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-comptoir-de-mathilde-accelere-son-expansion-en-flandre-avec-louverture-dun-cinquieme-magasin\/","title":{"rendered":"Le Comptoir de Mathilde acc\u00e9l\u00e8re son expansion en Flandre avec l&rsquo;ouverture d&rsquo;un cinqui\u00e8me magasin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La cha\u00eene fran\u00e7aise de chocolateries et d&rsquo;\u00e9piceries fines <strong>Le Comptoir de Mathilde<\/strong> conna\u00eet une expansion rapide en Flandre. Son franchis\u00e9 <strong>Flavourtree <\/strong>vient d&rsquo;ouvrir \u00e0 Malines son cinqui\u00e8me magasin en moins d&rsquo;un an. Bruxelles figure \u00e9galement dans ses projets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cinq magasins en moins d&rsquo;un an<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Comptoir de Mathilde a vu le jour en Provence et compte d\u00e9sormais environ 150 magasins en France, proposant \u00e0 la fois du chocolat et des confiseries, ainsi que des sp\u00e9cialit\u00e9s proven\u00e7ales telles que des tapenades, de la moutarde, des vinaigrettes et des produits d&rsquo;ap\u00e9ritif. Le tout dernier magasin est situ\u00e9 sur la Bruul et, selon la responsable des op\u00e9rations V\u00e9ronique Dumont, il a imm\u00e9diatement suscit\u00e9 un vif int\u00e9r\u00eat lors de son ouverture. \u00abIl y avait m\u00eame plus de monde ici que lors de notre ouverture \u00e0 Anvers \u00bb, a-t-elle d\u00e9clar\u00e9 au Gazet van Antwerpen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derri\u00e8re cette expansion en Flandre se cache Flavourtree, l\u2019entreprise cr\u00e9\u00e9e par deux couples d\u2019amis originaires de Zoersel. Ils ont acquis la master-franchise pour la Flandre, puis pour les Pays-Bas et le Luxembourg. Le premier magasin a ouvert ses portes en novembre 2025 au Waasland Shopping. Ont suivi Gand en f\u00e9vrier, Louvain en mars et Anvers d\u00e9but juillet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des pop-ups pour les f\u00eates de fin d\u2019ann\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Malines, Flavourtree compte d\u00e9sormais cinq boutiques. D\u00e9but octobre, deux sites temporaires viendront s\u2019y ajouter : au Wijnegem Shopping Center et aux Docks Bruxsel. Les boutiques \u00e9ph\u00e9m\u00e8res resteront ouvertes jusqu\u2019au d\u00e9but de l\u2019ann\u00e9e 2027. Flavourtree souhaite ensuite, en cas de succ\u00e8s suffisant, les transformer en boutiques permanentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Belgique, des magasins Le Comptoir de Mathilde \u00e9taient d\u00e9j\u00e0 pr\u00e9sents \u00e0 Bruges et \u00e0 Bruxelles, mais ceux-ci rel\u00e8vent d\u2019un autre franchis\u00e9. Selon Mme Dumont, Malines s\u2019inscrit dans la strat\u00e9gie d\u2019expansion en raison du profil commercial de la ville. \u00ab Malines nous semble \u00eatre une ville conviviale et innovante. Nous y voyons de nombreuses opportunit\u00e9s \u00bb, d\u00e9clare-t-elle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene fran\u00e7aise de chocolateries et d&rsquo;\u00e9piceries fines Le Comptoir de Mathilde conna\u00eet une expansion rapide en Flandre. Le franchis\u00e9 Flavourtree vient d&rsquo;ouvrir \u00e0 Malines son cinqui\u00e8me \u00e9tablissement en moins d&rsquo;un an. Bruxelles figure \u00e9galement parmi les projets.<\/p>\n","protected":false},"author":5,"featured_media":155034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[2117],"topic":[276,310],"region":[226],"class_list":["post-155033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-le-comptoir-de-mathilde","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Comptoir de Mathilde acc\u00e9l\u00e8re son expansion en Flandre avec l&#039;ouverture d&#039;un cinqui\u00e8me magasin - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-comptoir-de-mathilde-accelere-son-expansion-en-flandre-avec-louverture-dun-cinquieme-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Comptoir de Mathilde acc\u00e9l\u00e8re son expansion en Flandre avec l&#039;ouverture d&#039;un cinqui\u00e8me magasin - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene fran\u00e7aise de chocolateries et d&#039;\u00e9piceries fines Le Comptoir de Mathilde conna\u00eet une expansion rapide en Flandre. Le franchis\u00e9 Flavourtree vient d&#039;ouvrir \u00e0 Malines son cinqui\u00e8me \u00e9tablissement en moins d&#039;un an. 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