{"id":155045,"date":"2026-09-11T10:54:07","date_gmt":"2026-09-11T08:54:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155045"},"modified":"2026-09-11T10:54:08","modified_gmt":"2026-09-11T08:54:08","slug":"heineken-souhaite-acquerir-une-participation-majoritaire-dans-la-marque-de-hard-seltzer-stelz","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-souhaite-acquerir-une-participation-majoritaire-dans-la-marque-de-hard-seltzer-stelz\/","title":{"rendered":"Heineken souhaite acqu\u00e9rir une participation majoritaire dans la marque de hard seltzer St\u00eblz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Heineken<\/strong> souhaite transformer sa participation minoritaire dans la marque de boissons St\u00eblz en une participation majoritaire. Le brasseur souligne qu&rsquo;une acquisition totale n&rsquo;est pas \u00e0 l&rsquo;ordre du jour pour le moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diversification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, Heineken a acquis une participation minoritaire dans le fabricant de \u00ab hard seltzer \u00bb, des boissons \u00e0 base d\u2019eau gazeuse, d\u2019alcool et d\u2019ar\u00f4mes de fruits. Le brasseur n\u00e9erlandais souhaite d\u00e9sormais augmenter sa participation : une proc\u00e9dure d\u2019autorisation est en cours aupr\u00e8s de l\u2019Autorit\u00e9 n\u00e9erlandaise de la concurrence et des march\u00e9s. Les entreprises ne communiquent donc pas encore de d\u00e9tails sur la transaction pr\u00e9vue. L\u2019ampleur de la participation que Heineken souhaite acqu\u00e9rir n\u2019est donc pas connue, mais il ne s\u2019agit pas d\u2019un rachat total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, de plus en plus de brasseurs diversifient leur offre en raison du recul de la consommation de bi\u00e8re. Fond\u00e9e en 2020, St\u00eblz a \u00e9t\u00e9 la premi\u00e8re \u00e0 importer aux Pays-Bas la tendance des \u00ab hard seltzers \u00bb, devenus populaires aux \u00c9tats-Unis, o\u00f9 la marque se pr\u00e9sente comme le leader du march\u00e9. Depuis, la gamme s\u2019est \u00e9largie avec des \u00ab hard ice tea \u00bb et des variantes sans alcool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken souhaite transformer sa participation minoritaire dans la marque de boissons St\u00eblz en une participation majoritaire. Le brasseur souligne qu&rsquo;un rachat complet n&rsquo;est pas \u00e0 l&rsquo;ordre du jour pour l&rsquo;instant.<\/p>\n","protected":false},"author":3,"featured_media":155046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[130],"topic":[282],"region":[524],"class_list":["post-155045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-heineken","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken souhaite acqu\u00e9rir une participation majoritaire dans la marque de hard seltzer St\u00eblz - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken souhaite transformer sa participation minoritaire dans la marque de boissons St\u00eblz en une participation majoritaire. 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