{"id":155101,"date":"2026-09-11T16:03:30","date_gmt":"2026-09-11T14:03:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155101"},"modified":"2026-09-11T16:03:34","modified_gmt":"2026-09-11T14:03:34","slug":"en-images-wingzz-chine-des-centres-de-vie-ikea-a-lexpress-de-linnovation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-wingzz-chine-des-centres-de-vie-ikea-a-lexpress-de-linnovation\/","title":{"rendered":"[En Images] Wingzz Chine : des centres de vie Ikea \u00e0 l&rsquo;express de l&rsquo;innovation"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155095\" data-id=\"155095\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04477_2-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155090\" data-id=\"155090\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04315-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155091\" data-id=\"155091\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04245.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155092\" data-id=\"155092\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04176.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155089\" data-id=\"155089\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04173-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155093\" data-id=\"155093\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04104-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155094\" data-id=\"155094\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-1536x1151.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04670-2048x1535.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155096\" data-id=\"155096\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04586-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155097\" data-id=\"155097\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-1536x1151.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04568-2048x1535.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155099\" data-id=\"155099\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-1536x1151.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04526-2048x1535.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155098\" data-id=\"155098\" data-aspect-ratio=\"769 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-769x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-769x1024.jpg 769w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-768x1023.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-1153x1536.jpg 1153w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514-1538x2048.jpg 1538w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/DSC04514.jpg 1922w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019un centre commercial con\u00e7u comme un lieu de vie \u00e0 Hangzhou, o\u00f9 une entreprise de logistique int\u00e8gre directement les nouvelles technologies dans son environnement de travail. Lors des troisi\u00e8me et quatri\u00e8me jours de la tourn\u00e9e Wingzz China d\u00e9di\u00e9e au commerce de d\u00e9tail, l\u2019innovation est ainsi devenue encore plus tangible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le retail comme destination<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La troisi\u00e8me journ\u00e9e s\u2019est d\u00e9roul\u00e9e \u00e0 <strong>Livat Shanghai<\/strong>, le complexe mixte d\u2019<strong>Ingka<\/strong> Centres, l\u2019exploitant des magasins<strong> Ikea<\/strong>. L\u00e0-bas, le commerce de d\u00e9tail n\u2019est pas isol\u00e9 dans une simple \u00ab bo\u00eete \u00e0 magasins \u00bb : boutiques, restauration, bureaux, espaces de travail partag\u00e9s et \u00e9v\u00e9nements s\u2019entrem\u00ealent dans un m\u00eame environnement. Au cours de la visite guid\u00e9e consacr\u00e9e aux marques locales, ce qui a surtout retenu l\u2019attention, c\u2019est \u00e0 quel point la destination est organis\u00e9e autour du s\u00e9jour. Le magasin n\u2019est qu\u2019un \u00e9l\u00e9ment parmi d\u2019autres : les visiteurs doivent \u00e9galement pouvoir s\u2019y restaurer, y travailler, s\u2019y retrouver et participer \u00e0 des activit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l\u2019apr\u00e8s-midi, ce mod\u00e8le a \u00e9t\u00e9 analys\u00e9 plus en d\u00e9tail lors de l\u2019atelier CN-EU Retail Lab. Des entrepreneurs chinois et europ\u00e9ens y ont \u00e9chang\u00e9 leurs points de vue sur les tendances du commerce de d\u00e9tail, les nouveaux formats et les possibilit\u00e9s de collaboration. La discussion n\u2019a pas port\u00e9 uniquement sur les nouveaux magasins, mais surtout sur la question de savoir comment les lieux physiques peuvent rester pertinents sur un march\u00e9 o\u00f9 de nombreuses transactions s\u2019effectuent en ligne. Le commerce de d\u00e9tail physique a de plus en plus de mal \u00e0 rivaliser uniquement sur l\u2019offre de produits ; son attrait doit donc provenir d\u2019une combinaison de facteurs : des fonctions vari\u00e9es, une ambiance propre \u00e0 l\u2019\u00e9tablissement et des raisons de s\u2019y attarder plus longtemps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La technologie sur place<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Hangzhou, le quatri\u00e8me jour, l\u2019innovation a pris une tournure nettement plus industrielle avec la visite du <strong>SF Express Innovation Center<\/strong>. Le groupe a assist\u00e9 \u00e0 des d\u00e9monstrations de technologies facilitant le travail physique et de solutions permettant d\u2019automatiser davantage les processus logistiques. Ce sont pr\u00e9cis\u00e9ment ces applications concr\u00e8tes qui ont marqu\u00e9 les esprits : pas de technologie pr\u00e9sent\u00e9e comme un simple objet de vitrine, mais des syst\u00e8mes destin\u00e9s \u00e0 faire circuler plus efficacement les personnes, les marchandises et les informations tout au long de la cha\u00eene logistique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SF Express utilise par ailleurs ce centre comme un lieu de rencontre entre son propre service de R&amp;D et des start-ups. Cela cr\u00e9e un environnement dans lequel de nouvelles id\u00e9es peuvent \u00eatre test\u00e9es relativement rapidement dans le cadre de processus logistiques r\u00e9els. L\u2019observation la plus frappante apr\u00e8s ces quatre jours pass\u00e9s en Chine est surtout la rapidit\u00e9 avec laquelle les entreprises transposent la technologie en applications concr\u00e8tes : dans l\u2019environnement commercial, dans les processus logistiques et dans de nouveaux mod\u00e8les de collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u2019un centre commercial con\u00e7u comme un lieu de vie \u00e0 Hangzhou, en passant par la mani\u00e8re dont une entreprise de logistique int\u00e8gre directement les nouvelles technologies sur le lieu de travail : lors des troisi\u00e8me et quatri\u00e8me jours de la tourn\u00e9e Wingzz China consacr\u00e9e au commerce de d\u00e9tail, l\u2019innovation est ainsi devenue encore plus tangible.<\/p>\n","protected":false},"author":10,"featured_media":155102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[1262,1172],"region":[277],"class_list":["post-155101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","topic-en-images","topic-retailhunt","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Wingzz Chine : des centres de vie Ikea 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