{"id":155118,"date":"2026-09-11T16:55:33","date_gmt":"2026-09-11T14:55:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155118"},"modified":"2026-09-11T16:55:34","modified_gmt":"2026-09-11T14:55:34","slug":"wondr-abandonne-les-ondes-et-les-blocs-traditionnels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wondr-abandonne-les-ondes-et-les-blocs-traditionnels\/","title":{"rendered":"WONDR abandonne aussi bien ses vagues que ses bars"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La marque belge de soins <strong>WONDR <\/strong>\u00e9largit son offre avec une nouvelle gamme de produits et se dote parall\u00e8lement d&rsquo;une nouvelle identit\u00e9 visuelle. Les \u00e9l\u00e9ments graphiques ondul\u00e9s c\u00e8dent la place \u00e0 une image de marque plus \u00e9pur\u00e9e, qui devrait mieux s&rsquo;adapter \u00e0 une gamme de produits plus large. En effet, cette gamme s&rsquo;enrichit pour la premi\u00e8re fois de produits liquides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un adieu difficile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau style introduit notamment un grand nom de marque vertical, des silhouettes de produits reconnaissables et une palette de couleurs plus uniforme. La forme caract\u00e9ristique de la barre WONDR classique occupe \u00e9galement une place de choix sur les emballages. Le cofondateur Tibbe Verschaffel qualifie ce changement de \u00ab particuli\u00e8rement important \u00bb. Il affirme avoir longtemps tenu \u00e0 conserver les \u00ab vagues \u00bb embl\u00e9matiques, car elles garantissaient la reconnaissance du produit en rayon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Pour moi, le branding ne se r\u00e9sume pas \u00e0 se demander : \u201cQu\u2019est-ce qui est le plus beau ?\u201d Il s\u2019agit avant tout de savoir : <a href=\"https:\/\/lnkd.in\/p\/efKHrzW9\">qu\u2019est-ce qu\u2019une personne reconna\u00eet en deux secondes<\/a> dans un rayon bond\u00e9 ? \u00bb, \u00e9crit-il sur LinkedIn. Selon Verschaffel, cette refonte de l\u2019image de marque ne signifie donc pas un adieu : \u00ab Une refonte de l\u2019image de marque ne doit pas signifier que l\u2019on abandonne sa reconnaissance. Il faut simplement la recoder. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du solide au liquide ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas le seul changement majeur, car en parall\u00e8le, WONDR \u00e9largit sa gamme au-del\u00e0 des barres de soins solides qui ont fait la renomm\u00e9e de la marque. Les nouveaux WONDR Liquids comprennent un shampoing, un apr\u00e8s-shampoing et un gel douche pr\u00eats \u00e0 l\u2019emploi. Les produits sont conditionn\u00e9s dans de fines canettes en aluminium, qui servent de recharges pour un flacon r\u00e9utilisable. Avec cette extension, WONDR cherche \u00e0 toucher les clients qui ne souhaitent pas passer enti\u00e8rement aux \u00ab barres \u00bb solides ou aux pains de savon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux lancements sont d\u2019ailleurs li\u00e9s, car la nouvelle image de marque vise \u00e0 regrouper visuellement ces deux types de produits sous une m\u00eame architecture de marque. La nouvelle identit\u00e9 de marque fait donc son apparition pour la premi\u00e8re fois avec la gamme Liquids et sera d\u00e9sormais \u00e9tendue \u00e0 d\u2019autres emballages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fait, avez-vous d\u00e9j\u00e0 visionn\u00e9 <a href=\"https:\/\/www.linkedin.com\/posts\/wondr-care_onze-nieuwe-wondr-liquids-zijn-live-activity-7503400284598018049-V4vM?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">le spot publicitaire pour les WONDR Liquids<\/a>? Si oui, vous comprenez sans doute pourquoi sa soci\u00e9t\u00e9 m\u00e8re <strong>Planet B<\/strong> ne peut manquer au <strong>Retail Marketing Day, le 24 septembre<\/strong> \u00e0 Bruxelles. Ruben Renaer, Chief Digital Officer, y prendra la parole, tout comme Els Lagrou (Albert Heijn), Fay Van Weddingen (AVA) et bien d\u2019autres.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retail-marketing-day-2026\/\">Je serai pr\u00e9sent au Retail Marketing Day le 24\/9<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marque belge de soins WONDR s&rsquo;agrandit avec une nouvelle gamme de produits et se dote en m\u00eame temps d&rsquo;une nouvelle identit\u00e9 visuelle. Les \u00e9l\u00e9ments graphiques ondul\u00e9s c\u00e8dent la place \u00e0 une image de marque plus \u00e9pur\u00e9e, qui devrait mieux s&rsquo;adapter \u00e0 une gamme de produits plus large. En effet, cette gamme s&rsquo;enrichit pour la premi\u00e8re fois de produits liquides.<\/p>\n","protected":false},"author":5,"featured_media":155119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[1758],"people":[],"extra":[],"company":[1439,1568],"topic":[276,488],"region":[226],"class_list":["post-155118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","tag-emballage","company-planet-b","company-wondr-care","topic-expansion","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WONDR abandonne aussi bien ses vagues que ses bars - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wondr-abandonne-les-ondes-et-les-blocs-traditionnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WONDR abandonne aussi bien ses vagues que ses bars - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La marque belge de soins WONDR s&#039;agrandit avec une nouvelle gamme de produits et se dote en m\u00eame temps d&#039;une nouvelle identit\u00e9 visuelle. 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