{"id":155139,"date":"2026-09-14T10:53:51","date_gmt":"2026-09-14T08:53:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155139"},"modified":"2026-09-14T10:53:53","modified_gmt":"2026-09-14T08:53:53","slug":"aldi-se-lance-a-la-poursuite-de-lidl-en-espagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-se-lance-a-la-poursuite-de-lidl-en-espagne\/","title":{"rendered":"Aldi se lance \u00e0 la poursuite de Lidl en Espagne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Aldi Nord<\/strong> met les bouch\u00e9es doubles en Espagne. Le discounter pr\u00e9voit d&rsquo;y ouvrir 200 magasins suppl\u00e9mentaires en cinq ans et affiche, pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, une croissance \u00e0 deux chiffres \u00e0 p\u00e9rim\u00e8tre constant. Pour cet exercice, le chiffre d&rsquo;affaires devrait atteindre 2,8 milliards d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lidl reste la r\u00e9f\u00e9rence <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2019, Aldi a \u00e9tendu son r\u00e9seau espagnol d\u2019environ 200 magasins, pour atteindre 508 points de vente. Au cours des cinq prochaines ann\u00e9es, 200 autres devraient venir s\u2019y ajouter. Le discounter atteindrait ainsi, en termes de nombre de magasins, un niveau proche de celui de son rival <strong>Lidl<\/strong>. Cette ann\u00e9e, Aldi pr\u00e9voit une trentaine d\u2019ouvertures, tout comme en 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 cette croissance rapide, Lidl conserve en effet une avance consid\u00e9rable, tant en termes de chiffre d\u2019affaires que d\u2019image de prix. \u00ab <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/auslandsmarkt-aldi-kommt-in-spanien-voran-193138\">L\u2019accent est mis sur les grandes villes et les zones touristiques \u00bb<\/a>, explique le PDG Valentin Lumbreras au Lebensmittel Zeitung. Les r\u00e9gions touristiques font l\u2019objet d\u2019une attention particuli\u00e8re : aux Bal\u00e9ares, le vingti\u00e8me magasin Aldi ouvrira ses portes l\u2019ann\u00e9e prochaine. Aux \u00eeles Canaries, la cha\u00eene compte actuellement seize magasins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Espagne, Aldi enregistre pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive une croissance \u00e0 deux chiffres sur une base comparable. L\u2019ann\u00e9e derni\u00e8re, le chiffre d\u2019affaires net a augment\u00e9 de pr\u00e8s de 350 millions d\u2019euros pour atteindre 2,4 milliards d\u2019euros. Pour l\u2019exercice en cours, la cha\u00eene table sur une croissance de 14 %, pour atteindre 2,8 milliards d\u2019euros. La client\u00e8le s\u2019\u00e9toffe \u00e9galement. En trois ans, un million de clients se sont ajout\u00e9s, portant le total \u00e0 huit millions. Aujourd\u2019hui, environ 40 % des Espagnols peuvent faire leurs courses chez Aldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attirer les clients avec des produits frais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aldi mise particuli\u00e8rement sur les fruits, les l\u00e9gumes et la viande, avec des prix qui, selon la cha\u00eene, sont de 11 % \u00e0 15 % inf\u00e9rieurs \u00e0 la moyenne du march\u00e9. La part de la viande dans le chiffre d\u2019affaires est pass\u00e9e de 5 % \u00e0 9 % en quelques ann\u00e9es. \u00ab Ceux qui ach\u00e8tent de la viande chez nous nous font confiance \u00bb, d\u00e9clare Lumbreras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toute la viande provient d\u2019Espagne, mais l\u2019assortiment global prend \u00e9galement une dimension locale. Aldi propose pr\u00e8s de 2 100 articles en Espagne, soit environ trois cents de plus qu\u2019en Allemagne. Le d\u00e9taillant s\u2019approvisionne \u00e0 l\u2019international pour environ la moiti\u00e9 de ces produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi Nord passe \u00e0 la vitesse sup\u00e9rieure en Espagne. Le discounter pr\u00e9voit d&rsquo;y ouvrir 200 magasins suppl\u00e9mentaires en cinq ans et affiche, pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, une croissance \u00e0 deux chiffres sur une base comparable. Pour cet exercice, le chiffre d&rsquo;affaires devrait atteindre 2,8 milliards d&rsquo;euros.<\/p>\n","protected":false},"author":5,"featured_media":155140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[203],"topic":[276],"region":[580],"class_list":["post-155139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","topic-expansion","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi se lance \u00e0 la poursuite de Lidl en Espagne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-se-lance-a-la-poursuite-de-lidl-en-espagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi se lance \u00e0 la poursuite de Lidl en Espagne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aldi Nord passe \u00e0 la vitesse sup\u00e9rieure en Espagne. 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