{"id":155145,"date":"2026-09-14T10:58:08","date_gmt":"2026-09-14T08:58:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155145"},"modified":"2026-09-14T11:01:13","modified_gmt":"2026-09-14T09:01:13","slug":"wibra-lance-une-gamme-de-lessives-sous-sa-marque-propre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/wibra-lance-une-gamme-de-lessives-sous-sa-marque-propre\/","title":{"rendered":"Wibra lance une gamme de lessives sous sa marque propre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wibra <\/strong>lance une gamme de lessives sous sa nouvelle marque maison W-care. Il s\u2019agit d\u2019une premi\u00e8re remarquable pour le discounter, qui souhaite peut-\u00eatre, gr\u00e2ce \u00e0 cette initiative, r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis de sa \u00ab marque phare \u00bb exclusive, Dasty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapport qualit\u00e9-prix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sous le nom de W-care, Wibra lance une nouvelle gamme de lessives pour le linge blanc, de couleur et fonc\u00e9. Un flacon de 1,5 litre co\u00fbte 2,99 euros et permet d\u2019effectuer 42 cycles de lavage. Cela revient \u00e0 environ 7 centimes par cycle, alors que, selon le discounter, le co\u00fbt par cycle d\u00e9passe facilement les 60 centimes avec certaines lessives de grandes marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La lessive est un produit dont tout le monde a besoin et la lessive est une activit\u00e9 \u00e0 laquelle chaque foyer est confront\u00e9. C\u2019est pourquoi nous avons tenu \u00e0 proposer ici pr\u00e9cis\u00e9ment une bonne qualit\u00e9 \u00e0 un prix Wibra tr\u00e8s comp\u00e9titif \u00bb, explique Amela Hodzic Meric, chef d\u2019\u00e9quipe consommation et acheteuse chez Wibra. Lors du d\u00e9veloppement de W-care, l\u2019accent n\u2019a pas \u00e9t\u00e9 mis uniquement sur le prix, mais aussi sur la composition, le parfum, l\u2019emballage et la facilit\u00e9 d\u2019utilisation. \u00ab En fin de compte, le produit doit avant tout \u00eatre de bonne qualit\u00e9 et remplir sa fonction. Et le parfum reste un aspect important. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019\u00e0 pr\u00e9sent, Wibra ne disposait pas de v\u00e9ritable marque maison : outre de nombreuses marques nationales, le discounter vend \u00e9galement beaucoup de produits sans marque et de marques peu connues. L\u2019une des raisons possibles du d\u00e9veloppement d\u2019une marque propre r\u00e9side peut-\u00eatre dans le fait que le d\u00e9taillant souhaite r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis de sa marque embl\u00e9matique Dasty, qui propose une large gamme de produits d\u2019entretien et de lessive : contrairement \u00e0 ce que beaucoup pensent, cette marque n\u2019appartient en effet pas \u00e0 la cha\u00eene, qui la commercialise toutefois en exclusivit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wibra lance une gamme de lessives sous sa nouvelle marque maison W-care. Il s&rsquo;agit d&rsquo;une premi\u00e8re remarquable pour ce discounter, qui souhaite peut-\u00eatre, gr\u00e2ce \u00e0 cette initiative, r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis de sa \u00ab marque phare \u00bb exclusive, Dasty.<\/p>\n","protected":false},"author":3,"featured_media":155146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[867],"topic":[1303],"region":[324],"class_list":["post-155145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-wibra","topic-marques-de-distributeur","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wibra lance une gamme de lessives sous sa marque propre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wibra lance une gamme de lessives sous sa nouvelle marque maison W-care. 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