{"id":155223,"date":"2026-09-15T09:44:52","date_gmt":"2026-09-15T07:44:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155223"},"modified":"2026-09-15T09:44:58","modified_gmt":"2026-09-15T07:44:58","slug":"en-images-avec-intermarche-express-les-mousquetaires-lancent-leur-offensive-urbaine-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-avec-intermarche-express-les-mousquetaires-lancent-leur-offensive-urbaine-a-bruxelles\/","title":{"rendered":"[En images] Avec Intermarch\u00e9 Express, les Mousquetaires lancent leur offensive urbaine \u00e0 Bruxelles"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155220\" data-id=\"155220\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7165-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7165-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7165-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7165-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7165-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155211\" data-id=\"155211\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7098-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7098-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7098-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7098-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7098-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155212\" data-id=\"155212\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155215\" data-id=\"155215\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155214\" data-id=\"155214\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155213\" data-id=\"155213\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7136-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7136-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7136-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7136-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7136-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155216\" data-id=\"155216\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7142-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7142-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7142-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155217\" data-id=\"155217\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155218\" data-id=\"155218\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155219\" data-id=\"155219\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155210\" data-id=\"155210\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Mohamed Boukamir<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est au c\u0153ur de Bruxelles qu&rsquo;ouvre aujourd&rsquo;hui le premier magasin belge d&rsquo;<strong>Intermarch\u00e9 Express<\/strong>, le concept de supermarch\u00e9 urbain du Groupement Mousquetaires. Ce nouveau format entend se d\u00e9marquer gr\u00e2ce \u00e0 des plats pr\u00e9par\u00e9s sur place et \u00e0 des prix bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 \u00e0 la fra\u00eecheur et \u00e0 la commodit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ne vous fiez pas \u00e0 son nom : Intermarch\u00e9 Express n\u2019est pas un concept de sup\u00e9rette compacte, mais bien un supermarch\u00e9 urbain d&rsquo;envergure. Il est d\u2019ailleurs \u00e0 noter que l\u2019enseigne ne comporte pas (encore) le logo \u00ab Express \u00bb dans ce premier magasin, qui fait office de laboratoire pour ce nouveau concept, qui s\u2019inspire certes largement du mod\u00e8le fran\u00e7ais (dont il existe d\u00e9sormais quelque 200 succursales), mais qui met \u00e9galement clairement l\u2019accent sur des sp\u00e9cificit\u00e9s locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Situ\u00e9 sur l\u2019emplacement d\u2019un ancien Mestdagh, sous le centre commercial The Mint et \u00e0 c\u00f4t\u00e9 de la station de m\u00e9tro De Brouck\u00e8re, ce magasin urbain s\u2019\u00e9tend sur pas moins de 1 000 m\u00b2, m\u00eame si le distributeur vise plut\u00f4t des surfaces d\u2019environ 800 m\u00b2 pour ses prochains emplacements. Gr\u00e2ce \u00e0 un agencement bien pens\u00e9, il offre n\u00e9anmoins suffisamment d\u2019espace pour accueillir environ 15 000 \u00e0 16 000 r\u00e9f\u00e9rences produits. D\u00e8s l\u2019entr\u00e9e, l\u2019accent mis sur les produits frais et la restauration rapide est on ne peut plus clair, avec le rayon \u00ab En Cuisine ! \u00bb qui propose des produits pr\u00e9par\u00e9s sur place, tels que des sandwichs, des salades, des wraps et des panuozzos, mais aussi des pizzas et des plats de traiteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le panier moyen augmente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients press\u00e9s \u2013 et ils sont nombreux dans ce magasin tr\u00e8s fr\u00e9quent\u00e9 \u2013 peuvent s&rsquo;approvisionner d\u00e8s l&rsquo;entr\u00e9e en produits frais et pr\u00eats \u00e0 consommer, puis passer directement en caisse aux caisses rapides. Ce magasin doit pouvoir faire face aux pics de fr\u00e9quentation au rythme du trafic du m\u00e9tro. \u00c0 l&rsquo;arri\u00e8re se trouvent les rayons plus classiques du supermarch\u00e9 : produits d&rsquo;\u00e9picerie, soins personnels, produits m\u00e9nagers et boissons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre la commodit\u00e9, Intermarch\u00e9 Express mise \u00e9galement sur un positionnement tarifaire agressif. Le magasin souhaite \u00eatre le moins cher de sa zone. \u00ab Bien que nous ayons baiss\u00e9 les prix, nous avons d\u00e9j\u00e0 constat\u00e9 une hausse du panier moyen ces derniers temps. Mais nous allons encore mener de nombreux tests ici \u00bb, explique Arnaud Meyrant, directeur g\u00e9n\u00e9ral d\u2019Intermarch\u00e9 Belgique, que nous avons rencontr\u00e9 lundi soir lors de la r\u00e9ception d\u2019inauguration. Les initiatives couronn\u00e9es de succ\u00e8s seront donc reprises dans les autres magasins Intermarch\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Renforcer sa pr\u00e9sence en ville<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cet Intermarch\u00e9 Express est g\u00e9r\u00e9 par Mohamed Boukamir, un d\u00e9taillant exp\u00e9riment\u00e9 qui, apr\u00e8s \u00eatre pass\u00e9 par Delhaize et Mestdagh, s\u2019est lanc\u00e9 dans l\u2019entrepreneuriat, notamment avec des magasins \u00e0 Uccle et \u00e0 Saint-Gilles. C\u2019est lui qui prend la t\u00eate du d\u00e9veloppement de ce nouveau concept de magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intermarch\u00e9 avait d\u00e9j\u00e0 fait part de ses ambitions pour cette enseigne : une vingtaine de magasins dans les 19 communes bruxelloises et les grandes agglom\u00e9rations wallonnes d\u2019ici 2030. Plusieurs emplacements sont \u00e0 l&rsquo;\u00e9tude pour l&rsquo;ann\u00e9e prochaine. Avec Intermarch\u00e9 Express, les Mousquetaires souhaitent avant tout renforcer leur pr\u00e9sence dans les centres-villes. Ce n\u2019est que depuis le rachat de Mestdagh que le distributeur est pr\u00e9sent \u00e0 Bruxelles, avec huit magasins. Il reste donc encore du travail \u00e0 faire en mati\u00e8re de notori\u00e9t\u00e9 de la marque dans la capitale, tant aupr\u00e8s des consommateurs que des adh\u00e9rents potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est au c\u0153ur de Bruxelles qu&rsquo;ouvre aujourd&rsquo;hui le premier magasin belge d&rsquo;Intermarch\u00e9 Express, le concept de magasin urbain du Groupement Mousquetaires. Ce nouveau format entend se d\u00e9marquer par ses plats faits maison et ses prix bas.<\/p>\n","protected":false},"author":3,"featured_media":155224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[624],"topic":[340,1262],"region":[226,413],"class_list":["post-155223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-intermarche","topic-concept-de-magasin","topic-en-images","region-belgique","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Avec Intermarch\u00e9 Express, les Mousquetaires lancent leur offensive urbaine \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"C&#039;est au c\u0153ur de Bruxelles qu&#039;ouvre aujourd&#039;hui le premier magasin belge d&#039;Intermarch\u00e9 Express, le concept de supermarch\u00e9 urbain du Groupement Mousquetaires. 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