{"id":15523,"date":"2016-11-17T13:19:53","date_gmt":"2016-11-17T13:19:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/rakuten-nouveau-sponsor-principal-du-fc-barcelone\/"},"modified":"2016-11-17T13:19:53","modified_gmt":"2016-11-17T13:19:53","slug":"rakuten-nouveau-sponsor-principal-du-fc-barcelone","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/rakuten-nouveau-sponsor-principal-du-fc-barcelone\/","title":{"rendered":"Rakuten, nouveau sponsor principal du FC Barcelone"},"content":{"rendered":"<p>A partir de la saison prochaine <strong>Rakuten<\/strong> \u2013 l\u2019Amazon japonais \u2013 sera le sponsor maillot du club de football espagnol FC Barcelone. Une d\u00e9marche surprenante, sachant que\u00a0cette ann\u00e9e\u00a0les Japonais ont abandonn\u00e9 une partie de leurs activit\u00e9s europ\u00e9ennes.<\/p>\n<p><!--break--><\/p>\n<h2>Au moins 55 millions par an<\/h2>\n<p>Le club de foot catalan touchera 55 millions d\u2019euros par an. Un montant record : jamais un sponsor maillot n\u2019a d\u00e9bours\u00e9 une telle somme. De plus, Rakuten y ajoutera un bonus de 1,5 million d\u2019euros si le Bar\u00e7a est champion national en Espagne, ainsi qu\u2019un bonus de 5 millions d\u2019euros en cas de victoire en Ligue des Champions.<\/p>\n<p>\nFond\u00e9 en 1997, Rakuten emploie aujourd\u2019hui quelque 13.000 personnes. L\u2019an dernier le groupe nippon, dont la valeur boursi\u00e8re s\u2019\u00e9l\u00e8ve \u00e0 environ 14 milliards d\u2019euros, a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 6,2 milliards d\u2019euros. \u00ab Rakuten est la plus grande entreprise internet au Japon et l\u2019une des plus grandes au monde. FC Barcelone est le plus grand club au monde. <a href=\"https:\/\/www.fcbarcelona.com\/club\/news\/2016-2017\/rakuten-sign-up-as-fc-barcelona-s-new-main-global-partner\" target=\"_blank\" rel=\"noopener\">C\u2019est pourquoi nous allons bien ensemble <\/a>\u00bb, a d\u00e9clar\u00e9 le CEO et co-fondateur de Rakuten, Hiroshi Mikitani (\u00e0 droite sur la photo) lors de la pr\u00e9sentation officielle.<\/p>\n<h2>\n\u00ab Globaliser le nom de marque \u00bb<\/h2>\n<p>Ce sponsoring doit donner \u00e0 Rakuten une notori\u00e9t\u00e9 mondiale, comme l\u2019a confi\u00e9\u00a0 le CEO au Financial Times. \u00ab Peu de gens connaissent Rakuten, soyons honn\u00eates. Ceci est notre premier pas en vue de globaliser notre nom de marque et constitue une \u00e9tape importante pour notre future strat\u00e9gie. \u00bb<\/p>\n<p>\nSur son march\u00e9 domestique japonais Rakuten \u2013 qui accueille quelque 44.300 commer\u00e7ants sur sa place de march\u00e9 \u2013 semble avoir atteint son plafond. D\u00e8s lors la croissance provient essentiellement de reprises, comme celle de Viber (concurrent de Snapchat), du site de r\u00e9duction et de cashback Ebates, du sp\u00e9cialiste de l\u2019e-book Kobo et de plusieurs autres acteurs dans le domaine de la technologie. Hiroshi Mikitani entend faire op\u00e9rer tous ces acteurs sous une seule ombrelle. Le sponsoring de Barcelone est une premi\u00e8re \u00e9tape en vue d\u2019augmenter la notori\u00e9t\u00e9 du groupe.<\/p>\n<p>\nPourtant l\u2019annonce de cette nouvelle en a \u00e9tonn\u00e9 plus d\u2019un. En effet cette ann\u00e9e les Japonais ont non seulement ferm\u00e9 leur place de march\u00e9 espagnole, mais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/rakuten-se-retire-de-certains-pays-europ%C3%A9ens\" target=\"_blank\" rel=\"noopener\">se sont \u00e9galement retir\u00e9s <\/a>de l\u2019Autriche et de la Grande-Bretagne (o\u00f9 ils avaient repris Play.com il y a cinq ans) : \u00ab Trop de co\u00fbts compar\u00e9 \u00e0 la taille du march\u00e9 \u00bb, expliquait le groupe \u00e0 l\u2019\u00e9poque. Le management disait vouloir se focaliser sur ses activit\u00e9s fran\u00e7aises et allemandes. En France Rakuten op\u00e8re sous le nom PriceMinister et en Allemagne via Rakuten.de (anciennement Tradoria).<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir de la saison prochaine Rakuten \u2013 l\u2019Amazon japonais \u2013 sera le sponsor maillot du club de football espagnol FC Barcelone. Une d\u00e9marche surprenante, sachant que\u00a0cette ann\u00e9e\u00a0les Japonais ont abandonn\u00e9 une partie de leurs activit\u00e9s europ\u00e9ennes. Au moins 55 millions par an Le club de foot catalan touchera 55 millions d\u2019euros par an. Un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rakuten, nouveau sponsor principal du FC Barcelone - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A partir de la saison prochaine Rakuten \u2013 l\u2019Amazon japonais \u2013 sera le sponsor maillot du club de football espagnol FC Barcelone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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