{"id":155230,"date":"2026-09-15T10:06:20","date_gmt":"2026-09-15T08:06:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155230"},"modified":"2026-09-15T10:06:21","modified_gmt":"2026-09-15T08:06:21","slug":"bol-integre-lia-a-cote-de-la-barre-de-recherche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-integre-lia-a-cote-de-la-barre-de-recherche\/","title":{"rendered":"Bol int\u00e8gre l&rsquo;IA \u00e0 c\u00f4t\u00e9 de la barre de recherche"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bol <\/strong>met d\u00e8s aujourd\u2019hui son assistant d\u2019achat bas\u00e9 sur l\u2019IA, Shophulp, \u00e0 la disposition de tous ses clients. La version b\u00eata a pour objectif d\u2019aider les consommateurs \u00e0 choisir un produit moins en s\u2019appuyant sur des mots-cl\u00e9s et des filtres, et davantage par le biais d\u2019une conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers un accompagnement personnalis\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shophulp se trouve d\u00e9sormais \u00e0 c\u00f4t\u00e9 de la barre de recherche dans l\u2019application et sur le site web. Les clients peuvent expliquer en langage courant ce qu\u2019ils recherchent, apr\u00e8s quoi l\u2019assistant pose des questions compl\u00e9mentaires, compare les produits et formule des recommandations en fonction, entre autres, des caract\u00e9ristiques des produits, des prix et des d\u00e9lais de livraison. Par exemple, une personne qui part en camping pour la premi\u00e8re fois peut indiquer sa destination, la saison et le nombre de voyageurs. Shophulp peut alors proposer des produits adapt\u00e9s et \u00e9tablir une liste de choses \u00e0 emporter ou de courses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur demande, l\u2019assistant peut \u00e9galement prendre en compte les achats ant\u00e9rieurs et les listes de souhaits. Bol franchit ainsi une nouvelle \u00e9tape vers des conseils produits plus personnalis\u00e9s. \u00ab Nous constatons que le shopping en ligne \u00e9volue, passant de la simple recherche et comparaison vers un accompagnement personnalis\u00e9 \u00bb, explique Ronald van Rijn, directeur des produits, de la technologie et des donn\u00e9es chez Bol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les partenaires commerciaux \u00e9galement, la visibilit\u00e9 change, car Shophulp ne se base pas uniquement sur les termes de recherche, mais aussi sur les informations et les caract\u00e9ristiques des produits. Disposer de donn\u00e9es produit de qualit\u00e9 devient donc encore plus important pour ceux qui souhaitent \u00eatre trouv\u00e9s via Bol. Bol a test\u00e9 l\u2019assistant ces derniers mois aupr\u00e8s d\u2019un groupe restreint d\u2019utilisateurs et \u00e9tend d\u00e9sormais la version b\u00eata \u00e0 l\u2019ensemble de ses clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol met d\u00e8s aujourd&rsquo;hui son assistant d&rsquo;achat bas\u00e9 sur l&rsquo;IA, Shophulp, \u00e0 la disposition de tous ses clients. La version b\u00eata a pour but d&rsquo;aider les consommateurs \u00e0 choisir un produit moins en s&rsquo;appuyant sur des mots-cl\u00e9s et des filtres, et davantage par le biais d&rsquo;une conversation.<\/p>\n","protected":false},"author":5,"featured_media":155231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467],"people":[],"extra":[],"company":[390],"topic":[198,462],"region":[324],"class_list":["post-155230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","company-bol-com","topic-e-commerce","topic-innovation","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol int\u00e8gre l&#039;IA \u00e0 c\u00f4t\u00e9 de la barre de recherche - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-integre-lia-a-cote-de-la-barre-de-recherche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol int\u00e8gre l&#039;IA \u00e0 c\u00f4t\u00e9 de la barre de recherche - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bol met d\u00e8s aujourd&#039;hui son assistant d&#039;achat bas\u00e9 sur l&#039;IA, Shophulp, \u00e0 la disposition de tous ses clients. 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