{"id":15527,"date":"2016-11-17T14:57:02","date_gmt":"2016-11-17T14:57:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/switch-recoit-le-feu-vert-pour-reprendre-easy-m-2\/"},"modified":"2016-11-17T14:57:02","modified_gmt":"2016-11-17T14:57:02","slug":"switch-recoit-le-feu-vert-pour-reprendre-easy-m-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/switch-recoit-le-feu-vert-pour-reprendre-easy-m-2\/","title":{"rendered":"Switch re\u00e7oit le feu vert pour reprendre Easy-m"},"content":{"rendered":"<p>La fusion de <strong>Switch <\/strong>et <strong>Easy-m<\/strong>, des revendeurs Apple, a \u00e9t\u00e9 approuv\u00e9e par l\u2019Autorit\u00e9 belge de la Concurrence.\u00a0 Le dirigeant Rick Vrancken annonce l\u2019ouverture d\u2019un nouveau magasin le long de l\u2019A12 \u00e0 Aartselaar, en r\u00e9action \u00e0 l\u2019arriv\u00e9e d\u2019un Apple Store officiel \u00e0 Anvers.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0\u00ab Suffisamment de magasins Apple \u00bb<\/h2>\n<p>\u00a0\u00ab Nous allons reprendre notre concurrent Easy-m.\u00a0 Les n\u00e9gociations ont dur\u00e9 neuf mois et aujourd\u2019hui, nous avons re\u00e7u l\u2019approbation de l\u2019Autorit\u00e9 belge de la Concurrence \u00bb, se r\u00e9jouit le directeur de Switch, Rik Vrancken (photo), au journal Gazet van Antwerpen.<\/p>\n<p>\nSelon Vrancken, le nombre de magasins qui vend des produits Apple en Belgique attend son apog\u00e9e. \u00bb\u00a0 Si vous voulez cro\u00eetre sur le march\u00e9 des particuliers, cela ne peut se faire que par le biais de reprises.\u00a0 Une forte pr\u00e9sence dans la rue nous permettra de poursuivre le d\u00e9veloppement de nos canaux de vente en ligne ainsi que de notre march\u00e9 B2B et de l\u2019occasion qui connaissent une forte progression. \u00bb\u00a0 En tant que retailer, notre pr\u00e9sence doit \u00eatre aussi forte \u00e0 tous les niveaux du processus de vente. \u00bb<\/p>\n<p>\nSwitch a pourtant l\u2019intention d\u2019ouvrir un tout nouveau point de vente : \u00ab\u00a0 Au printemps 2017, un grand magasin Switch ouvrira ses portes le long de l\u2019A12 \u00e0 Aartselaar, en face du McDonald\u2019s.\u00a0 Le magasin aura une superficie de 200 m\u00b2 et disposera de son propre centre de service.\u00a0 Nous allons engager une dizaine personnes \u00bb, semble-t-il.<\/p>\n<h2>\u00a0<br \/>\nLe plus grand du pays<\/h2>\n<p>La reprise fait na\u00eetre le plus grand distributeur de produits Apple du pays.\u00a0 Il compte 32 magasins, plus de 300 collaborateurs et il r\u00e9alise un chiffre d\u2019affaires de 165 millions d\u2019euros.\u00a0 \u00ab Notre nouvelle entreprise issue de la fusion aura son si\u00e8ge social \u00e0 la Noorderlaan \u00e0 Anvers.\u00a0 Ces prochains mois, le nom des magasins Easy-m et des centres de service sera transform\u00e9 en Switch \u00bb, admet Vrancken.<\/p>\n<p>\nSelon le journal Gazet van Antwerpen, cette op\u00e9ration de fusion et l\u2019ouverture d\u2019un nouveau magasin permettent \u00e0 Switch de s\u2019ancrer davantage.\u00a0 L\u2019objectif est de faire face \u00e0 l\u2019Apple-store officiel qui verra le jour \u00e0 Anvers tr\u00e8s bient\u00f4t. \u00bb\u00a0 S\u2019il ouvre ses portes, la question du lieu et du moment reste un secret bien gard\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fusion de Switch et Easy-m, des revendeurs Apple, a \u00e9t\u00e9 approuv\u00e9e par l\u2019Autorit\u00e9 belge de la Concurrence.\u00a0 Le dirigeant Rick Vrancken annonce l\u2019ouverture d\u2019un nouveau magasin le long de l\u2019A12 \u00e0 Aartselaar, en r\u00e9action \u00e0 l\u2019arriv\u00e9e d\u2019un Apple Store officiel \u00e0 Anvers. \u00a0\u00ab Suffisamment de magasins Apple \u00bb \u00a0\u00ab Nous allons reprendre notre concurrent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switch re\u00e7oit le feu vert pour reprendre Easy-m - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La fusion entre Switch et Easy-m, deux revendeurs Apple, a \u00e9t\u00e9 approuv\u00e9e par l\u2019Autorit\u00e9 belge de la Concurrence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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