{"id":155296,"date":"2026-09-15T17:09:41","date_gmt":"2026-09-15T15:09:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155296"},"modified":"2026-09-15T17:09:43","modified_gmt":"2026-09-15T15:09:43","slug":"amazon-donne-le-coup-denvoi-des-soldes-dautomne-avec-les-prime-big-deal-days-les-6-et-7-octobre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-donne-le-coup-denvoi-des-soldes-dautomne-avec-les-prime-big-deal-days-les-6-et-7-octobre\/","title":{"rendered":"Amazon donne le coup d&rsquo;envoi des achats de fin d&rsquo;ann\u00e9e avec les \u00ab Prime Big Deal Days \u00bb en octobre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les 6 et 7 octobre, <strong>Amazon <\/strong>lance<strong> <\/strong>ses \u00ab Prime Big Deal Days \u00bb, un \u00e9v\u00e9nement commercial de 48 heures proposant des r\u00e9ductions exclusives aux membres Prime. Cet \u00e9v\u00e9nement vise \u00e0 stimuler les achats anticip\u00e9s pour les f\u00eates de fin d&rsquo;ann\u00e9e sur un march\u00e9 de la distribution de plus en plus concurrentiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois fois par jour avec Alexa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant l\u2019\u00e9v\u00e9nement, Amazon proposera de nouvelles promotions trois fois par jour. L\u2019entreprise technologique promet de proposer plus d\u2019un million de produits aux prix les plus bas enregistr\u00e9s jusqu\u2019\u00e0 pr\u00e9sent cette ann\u00e9e. \u00ab D\u00e8s que l\u2019automne commence, il y a tant de choses \u00e0 pr\u00e9parer : accueillir des invit\u00e9s, d\u00e9corer, acheter des cadeaux pour les f\u00eates. Les Prime Big Deal Days vous permettent de tout cocher facilement tout en faisant des \u00e9conomies \u00bb, explique Carmen Nestares, vice-pr\u00e9sidente du marketing pour l\u2019Am\u00e9rique du Nord et de Prime Tech chez Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise met \u00e9galement davantage en avant Alexa, son assistante d\u2019achat bas\u00e9e sur l\u2019IA : Alexa peut suivre l\u2019historique des prix, configurer des alertes de bonnes affaires et avertir les clients lorsque les produits atteignent un prix d\u00e9fini. Il existe en outre une fonction \u00ab Auto-Buy \u00bb qui ach\u00e8te automatiquement un produit d\u00e8s qu\u2019il atteint un prix cible pr\u00e9d\u00e9fini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les \u00ab Prime Big Deal Days \u00bb, Amazon tente d\u2019anticiper les d\u00e9penses li\u00e9es aux f\u00eates de fin d\u2019ann\u00e9e plus t\u00f4t dans la saison. L\u2019\u00e9v\u00e9nement ne se concentre pas uniquement sur les cadeaux de No\u00ebl, mais aussi sur Halloween, la mode automnale, les d\u00e9corations saisonni\u00e8res et les achats m\u00e9nagers quotidiens. Aux \u00c9tats-Unis, les membres Prime b\u00e9n\u00e9ficient \u00e9galement de r\u00e9ductions sur les produits alimentaires frais pour les f\u00eates d\u2019automne telles que Thanksgiving, avec une livraison gratuite dans la plupart des r\u00e9gions. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 6 et 7 octobre, Amazon lance ses \u00ab Prime Big Deal Days \u00bb, un \u00e9v\u00e9nement commercial de 48 heures proposant des r\u00e9ductions exclusives aux membres Prime. Cet \u00e9v\u00e9nement vise \u00e0 stimuler les achats anticip\u00e9s pour les f\u00eates de fin d&rsquo;ann\u00e9e sur un march\u00e9 de la distribution de plus en plus concurrentiel.<\/p>\n","protected":false},"author":5,"featured_media":155297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[488],"region":[446],"class_list":["post-155296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-amazon","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon donne le coup d&#039;envoi des achats de fin d&#039;ann\u00e9e avec les \u00ab Prime Big Deal Days \u00bb en octobre - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-donne-le-coup-denvoi-des-soldes-dautomne-avec-les-prime-big-deal-days-les-6-et-7-octobre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon donne le coup d&#039;envoi des achats de fin d&#039;ann\u00e9e avec les \u00ab Prime Big Deal Days \u00bb en octobre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les 6 et 7 octobre, Amazon lance ses \u00ab Prime Big Deal Days \u00bb, un \u00e9v\u00e9nement commercial de 48 heures proposant des r\u00e9ductions exclusives aux membres Prime. 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