{"id":155332,"date":"2026-09-16T16:29:00","date_gmt":"2026-09-16T14:29:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155332"},"modified":"2026-09-16T16:29:02","modified_gmt":"2026-09-16T14:29:02","slug":"comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\/","title":{"rendered":"Comment Delhaize souhaite inciter les Belges \u00e0 consommer davantage de fruits et l\u00e9gumes"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155329\" data-id=\"155329\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg-cdelhaize.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155328\" data-id=\"155328\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155330\" data-id=\"155330\" data-aspect-ratio=\"764 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize-764x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize-764x1024.jpeg 764w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize-224x300.jpeg 224w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize-768x1029.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize-1146x1536.jpeg 1146w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Bloss-Delhaize.jpeg 1504w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Delhaize<\/strong> r\u00e9organise son rayon fruits et l\u00e9gumes et renouvelle son assortiment afin d\u2019aider les consommateurs \u00e0 faire des choix plus sains. Seuls 7 % des Belges consomment la quantit\u00e9 recommand\u00e9e de l\u00e9gumes, et seuls 10 % consomment suffisamment de fruits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Nous ne sommes pas la police alimentaire \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors du Delhaize Food Market, le salon d\u2019automne traditionnel organis\u00e9 cette semaine par le distributeur \u00e0 l\u2019intention de ses commer\u00e7ants affili\u00e9s, le rayon fruits et l\u00e9gumes a occup\u00e9 le devant de la sc\u00e8ne. Delhaize souhaite s\u2019imposer comme la r\u00e9f\u00e9rence dans cette cat\u00e9gorie. L\u2019enjeu de sant\u00e9 publique est de taille : alors que le Conseil sup\u00e9rieur de la sant\u00e9 recommande aux adultes de consommer quotidiennement 300 grammes de l\u00e9gumes et 250 grammes de fruits, la derni\u00e8re enqu\u00eate nationale sur la consommation alimentaire men\u00e9e par Sciensano r\u00e9v\u00e8le que seuls 7 % des Belges consomment la quantit\u00e9 recommand\u00e9e de l\u00e9gumes et 10 % une quantit\u00e9 suffisante de fruits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que peut faire Delhaize pour rem\u00e9dier \u00e0 cela ? \u00ab Nous ne sommes pas la police alimentaire, nous n\u2019allons pas dire aux gens ce qu\u2019ils doivent manger \u00bb, d\u00e9clare G\u00e9raldine Pieters, directrice de la cat\u00e9gorie fruits et l\u00e9gumes chez Delhaize. \u00ab Mais nous pouvons les aider et les encourager. Les gens nous disent qu\u2019ils n\u2019ont pas le temps, qu\u2019ils manquent d\u2019inspiration ou qu\u2019ils trouvent les fruits et l\u00e9gumes trop chers. \u00bb C\u2019est pourquoi Delhaize souhaite rendre le choix des fruits et l\u00e9gumes aussi simple, attrayant, frais et abordable que possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche orient\u00e9e march\u00e9 dans les magasins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit en tout cas d\u2019une cat\u00e9gorie importante pour la cha\u00eene de supermarch\u00e9s, qui propose plus de 750 r\u00e9f\u00e9rences de fruits et l\u00e9gumes et en vend 223 000 tonnes par an. Delhaize modernise l\u2019exp\u00e9rience d\u2019achat en magasin, avec un nouveau mobilier, une offre plus large en vrac, un accent mis sur la fra\u00eecheur, les saisons, les couleurs et une ambiance de march\u00e9 plus marqu\u00e9e. Les syst\u00e8mes de brumisation aident \u00e0 conserver plus longtemps la fra\u00eecheur des fruits et l\u00e9gumes tout en contribuant \u00e0 l\u2019aspect frais et vivant du rayon. Le nouveau concept a d\u00e9j\u00e0 \u00e9t\u00e9 test\u00e9 dans le supermarch\u00e9 d\u2019Alsemberg et dans les magasins de proximit\u00e9 Proxy Delhaize d\u2019Ixelles et de Rijhove (Gand). Il en ressort que l\u2019investissement sera rentabilis\u00e9 en deux ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, Delhaize mise sur l\u2019innovation, en collaboration avec des producteurs belges. Un bel exemple en est \u00ab Bloss \u00bb, une nouvelle vari\u00e9t\u00e9 de pomme au go\u00fbt frais, \u00e0 la texture croquante et \u00e0 l\u2019aspect attrayant, qui sera bient\u00f4t disponible en exclusivit\u00e9 chez le d\u00e9taillant. Par ailleurs, la cha\u00eene propose davantage d\u2019en-cas sains, allant des portions de fruits pr\u00eates \u00e0 consommer aux fruits et l\u00e9gumes coup\u00e9s, en passant par les jus frais et une gamme de plus en plus \u00e9tendue de paniers de produits frais. Nous avons notamment pu d\u00e9couvrir et d\u00e9guster de nouveaux m\u00e9langes de salades, une gamme croissante de \u00ab snacks \u00bb (des fruits et l\u00e9gumes pr\u00e9emball\u00e9s et coup\u00e9s en morceaux, pratiques pour les enfants) ou encore des frites de l\u00e9gumes assaisonn\u00e9es et des rondelles de carottes, faciles \u00e0 pr\u00e9parer \u00e0 l&rsquo;airfryer ou au four.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;accessibilit\u00e9 financi\u00e8re reste \u00e9galement un levier important. De plus en plus de produits \u00ab P&rsquo;tits Lions \u00bb font leur apparition dans l&rsquo;assortiment de fruits et l\u00e9gumes. Par ailleurs, tous les clients SuperPlus b\u00e9n\u00e9ficient automatiquement d\u2019une r\u00e9duction de 10 % sur les fruits et l\u00e9gumes class\u00e9s Nutri-Score A et B, ainsi que sur les produits v\u00e9g\u00e9taux de la marque maison. Des enqu\u00eates r\u00e9centes montrent que cette approche r\u00e9pond aux attentes des clients : 60 % des clients SuperPlus indiquent que ce programme les aide \u00e0 mener une vie plus saine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize r\u00e9am\u00e9nage son rayon fruits et l\u00e9gumes et renouvelle son assortiment afin d&rsquo;aider les consommateurs \u00e0 faire des choix plus sains. Seuls 7 % des Belges consomment la quantit\u00e9 recommand\u00e9e de l\u00e9gumes, et seuls 10 % consomment suffisamment de fruits.<\/p>\n","protected":false},"author":3,"featured_media":155333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[226],"class_list":["post-155332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Delhaize souhaite inciter les Belges \u00e0 consommer davantage de fruits et l\u00e9gumes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize r\u00e9organise son rayon fruits et l\u00e9gumes et renouvelle son assortiment afin d\u2019aider les consommateurs \u00e0 faire des choix plus sains. 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Seuls 7 % des Belges consomment la quantit\u00e9 recommand\u00e9e de l\u00e9gumes, et seuls 10 % consomment suffisamment de fruits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-16T14:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T14:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/verneveling-delhaize-1.jpeg-cdelhaize-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Comment Delhaize souhaite inciter les Belges \u00e0 consommer davantage de fruits et l\u00e9gumes\",\"datePublished\":\"2026-09-16T14:29:00+00:00\",\"dateModified\":\"2026-09-16T14:29:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/\"},\"wordCount\":673,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/verneveling-delhaize-1.jpeg-cdelhaize-1.jpeg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/\",\"name\":\"Comment Delhaize souhaite inciter les Belges \u00e0 consommer davantage de fruits et l\u00e9gumes - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/comment-delhaize-souhaite-inciter-les-belges-a-consommer-davantage-de-fruits-et-legumes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/verneveling-delhaize-1.jpeg-cdelhaize-1.jpeg\",\"datePublished\":\"2026-09-16T14:29:00+00:00\",\"dateModified\":\"2026-09-16T14:29:02+00:00\",\"description\":\"Delhaize r\u00e9organise son rayon fruits et l\u00e9gumes et renouvelle son assortiment afin d\u2019aider les consommateurs \u00e0 faire des choix plus sains. 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