{"id":155457,"date":"2026-09-18T15:10:00","date_gmt":"2026-09-18T13:10:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155457"},"modified":"2026-09-18T15:10:01","modified_gmt":"2026-09-18T13:10:01","slug":"picnic-etend-son-service-de-livraison-de-repas-a-lallemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-etend-son-service-de-livraison-de-repas-a-lallemagne\/","title":{"rendered":"Picnic \u00e9tend son service de livraison de repas \u00e0 l&rsquo;Allemagne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le supermarch\u00e9 en ligne <strong>Picnic <\/strong>lancera<strong> <\/strong>son service de plats pr\u00e9par\u00e9s sur le march\u00e9 allemand en 2027, apr\u00e8s une phase de test aux Pays-Bas. Le programme de fid\u00e9lit\u00e9 Picnic Family s&rsquo;\u00e9tendra \u00e9galement \u00e0 l&rsquo;Allemagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une solution pour les familles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de l\u2019ann\u00e9e prochaine, Picnic livrera \u00e0 ses clients allemands non seulement leurs courses hebdomadaires, mais aussi des plats fra\u00eechement pr\u00e9par\u00e9s. Le service \u00abPicnic Kookt\u00bb (\u00ab\u00a0Picnic Cuisine\u00a0\u00bb), que le d\u00e9taillant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-va-egalement-se-lancer-dans-la-livraison-de-repas-un-marche-de-4-milliards\/\">lance d\u00e9sormais dans tout les Pays-Bas<\/a> apr\u00e8s une phase de test, va bient\u00f4t franchir la fronti\u00e8re. \u00abNous avons lanc\u00e9 ce service il y a deux semaines et d\u00e9j\u00e0, environ 10 % des paniers d\u2019achat contiennent nos plats. C\u2019est la meilleure solution pour les familles\u00bb, d\u00e9clare Michiel Muller, PDG et cofondateur de Picnic, dans un entretien accord\u00e9 au magazine professionnel allemand Lebensmittel Zeitung. Une \u00e9quipe de 25 cuisiniers \u00e0 Amsterdam pr\u00e9pare chaque matin les repas que les clients ont command\u00e9s via l\u2019application. Le d\u00e9taillant souhaite dans un premier temps d\u00e9ployer ce concept sur son march\u00e9 national, puis en Allemagne en 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre nouveaut\u00e9 pour l\u2019Allemagne est le programme de fid\u00e9lit\u00e9 \u00ab Picnic Family \u00bb, qui offre \u00e0 ses membres une r\u00e9duction de 10 % sur les fruits et l\u00e9gumes. Dans les villes n\u00e9erlandaises, o\u00f9 ce programme existe depuis plus longtemps, il est utilis\u00e9 par environ 30 % des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En route vers la rentabilit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9ploiement du service de repas et du programme de fid\u00e9lit\u00e9 devrait donner un coup de pouce au chiffre d\u2019affaires de Picnic et, \u00e0 terme, ouvrir la voie \u00e0 la rentabilit\u00e9. Aux Pays-Bas, le supermarch\u00e9 en ligne a r\u00e9alis\u00e9 en 2025 un EBITDA d\u2019environ 4 millions d\u2019euros, et ce b\u00e9n\u00e9fice devrait encore augmenter cette ann\u00e9e, selon le PDG. Il ne pr\u00e9cise pas quand l\u2019entreprise pr\u00e9voit d\u2019atteindre le seuil de rentabilit\u00e9 en Allemagne, mais cela pourrait \u00eatre le cas d\u2019ici un \u00e0 deux ans en Rh\u00e9nanie-du-Nord-Westphalie. M. M\u00fcller vise pour cette ann\u00e9e une hausse du chiffre d\u2019affaires de 30 %, pour d\u00e9passer les 2,4 milliards d\u2019euros, les Pays-Bas et l\u2019Allemagne r\u00e9alisant chacun environ 1 milliard d\u2019euros, et la France entre 300 et 400 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picnic va bient\u00f4t se lancer \u00e0 Wurtzbourg, puis \u00e0 Kiel et dans d&rsquo;autres villes de l&rsquo;est de l&rsquo;Allemagne. En France, le d\u00e9taillant recherche un entrep\u00f4t pour desservir la r\u00e9gion lyonnaise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne Picnic lancera son service de plats pr\u00e9par\u00e9s sur le march\u00e9 allemand en 2027, apr\u00e8s une phase de test aux Pays-Bas. Le programme de fid\u00e9lit\u00e9 Picnic Family s&rsquo;\u00e9tendra \u00e9galement \u00e0 l&rsquo;Allemagne. <\/p>\n","protected":false},"author":3,"featured_media":155458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[276],"region":[470],"class_list":["post-155457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-picnic","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic \u00e9tend son service de livraison de repas \u00e0 l&#039;Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le supermarch\u00e9 en ligne Picnic lancera son service de plats pr\u00e9par\u00e9s sur le march\u00e9 allemand en 2027, apr\u00e8s une phase de test aux Pays-Bas. 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