{"id":155517,"date":"2026-09-21T09:49:55","date_gmt":"2026-09-21T07:49:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155517"},"modified":"2026-09-21T09:49:58","modified_gmt":"2026-09-21T07:49:58","slug":"en-images-avec-son-magasin-brandstore-a-anvers-cent-pur-cent-souhaite-renforcer-la-notoriete-de-sa-marque","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/en-images-avec-son-magasin-brandstore-a-anvers-cent-pur-cent-souhaite-renforcer-la-notoriete-de-sa-marque\/","title":{"rendered":"[En images] Avec son magasin phare \u00e0 Anvers, Cent Pur Cent souhaite renforcer la notori\u00e9t\u00e9 de sa marque"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155508\" data-id=\"155508\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast.jpeg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-185x122.jpeg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155510\" data-id=\"155510\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155509\" data-id=\"155509\" data-aspect-ratio=\"640 \/ 800\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155511\" data-id=\"155511\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast.jpeg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-185x122.jpeg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155512\" data-id=\"155512\" data-aspect-ratio=\"640 \/ 800\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La marque de soins <strong>Cent Pur Cent<\/strong> a inaugur\u00e9 samedi 19 septembre une boutique en propre \u00e0 Anvers. Il s&rsquo;agit, apr\u00e8s celle de Hasselt, de la deuxi\u00e8me boutique en propre de la marque, dont les produits sont disponibles dans plus d&rsquo;un millier de pharmacies en Belgique et en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le march\u00e9 de la beaut\u00e9 le plus exigeant du pays \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si Cent Pur Cent est d\u00e9j\u00e0 bien implant\u00e9e dans le Limbourg, la marque est moins connue \u00e0 Anvers. Situ\u00e9e dans la prestigieuse Schuttershofstraat, cette boutique, la premi\u00e8re en dehors de sa province d\u2019origine, est avant tout, selon la fondatrice et PDG Caroline Rigo, un outil destin\u00e9 \u00e0 renforcer sa notori\u00e9t\u00e9, et seulement ensuite un point de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab \u00c0 Hasselt, nous avons appris ce qu\u2019un magasin d\u00e9di\u00e9 peut apporter et qu\u2019un simple rayon en pharmacie ne peut pas offrir \u00bb, explique Mme Rigo. \u00ab Les clients n\u2019entrent pas avec une question sur le produit, mais sur son utilisation : je veux bien l\u2019acheter, mais je ne sais pas comment m\u2019en servir. Cela n\u00e9cessite une demi-heure de conseil. Quiconque a v\u00e9cu cette exp\u00e9rience une fois conna\u00eet la marque et la demande \u00e0 son pharmacien. La boutique cr\u00e9e la demande, la pharmacie la capte. Pour une marque qui s\u2019est d\u00e9velopp\u00e9e gr\u00e2ce aux pharmacies, c\u2019est la mani\u00e8re la plus logique de s\u2019implanter dans une nouvelle r\u00e9gion. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix d\u2019Anvers est d\u00e9lib\u00e9r\u00e9 : \u00ab C\u2019est le march\u00e9 de la beaut\u00e9 le plus exigeant du pays et la ville o\u00f9 nous devons faire nos preuves. Si ce mod\u00e8le fonctionne l\u00e0-bas, il fonctionnera partout. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La pharmacie reste le canal principal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La boutique est con\u00e7ue comme un espace de conseil plut\u00f4t que comme une simple surface de vente. Sur rendez-vous ou de mani\u00e8re spontan\u00e9e, les clientes suivent un parcours de conseil personnalis\u00e9, le \u00ab Signature Route \u00bb, au cours duquel elles d\u00e9couvrent, en fonction de leur type de peau et de leurs pr\u00e9f\u00e9rences, le look et les produits qui leur conviennent. La boutique est g\u00e9r\u00e9e par une \u00e9quipe locale anversoise compos\u00e9e de trois collaborateurs. La vitrine et la communication en magasin sont en anglais, en accord avec le caract\u00e8re international de la rue ; la communication avec les clients se fait en n\u00e9erlandais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cent Pur Cent souligne que la pharmacie reste le canal principal et que les boutiques de la marque ne lui font pas concurrence, mais contribuent \u00e0 renforcer sa notori\u00e9t\u00e9. Les pharmaciens anversois ont \u00e9t\u00e9 les premiers \u00e0 \u00eatre accueillis dans la boutique d\u00e8s le 10 septembre, avant la presse et le grand public. \u00ab La pharmacie est le canal qui inspire confiance, et c\u2019est la confiance qui fait vendre un produit de soin pour la peau \u00bb, explique Caroline Rigo. \u00ab Nous n\u2019allons pas troquer cela contre de l\u2019espace en rayon. Ce que nous faisons, c\u2019est cr\u00e9er nous-m\u00eames le lieu o\u00f9 les gens d\u00e9couvrent la marque, dans les villes o\u00f9 cela reste \u00e0 faire. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une expansion suppl\u00e9mentaire est-elle pr\u00e9vue ? La marque ne se prononce pas \u00e0 ce sujet : \u00ab Commen\u00e7ons par bien faire les choses \u00e0 Anvers. Nous \u00e9valuerons cette boutique sur plusieurs ann\u00e9es, et non sur quelques mois, et en fonction de ce qu\u2019elle apporte \u00e0 la marque dans toute la r\u00e9gion, et pas seulement en termes de chiffre d\u2019affaires propre. Si cela fonctionne, nous verrons ensuite. \u00bb Cent Pur Cent fait partie de la soci\u00e9t\u00e9 m\u00e8re RiGorgeous, qui chapeaute \u00e9galement les marques i.am.klean et Take It From Jones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de soins Cent Pur Cent a inaugur\u00e9 samedi 19 septembre une boutique en propre \u00e0 Anvers. Il s&rsquo;agit du deuxi\u00e8me magasin de la marque, apr\u00e8s celui de Hasselt. Les produits de la marque sont disponibles dans plus d&rsquo;un millier de pharmacies en Belgique et en ligne.<\/p>\n","protected":false},"author":3,"featured_media":155518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[2123],"topic":[310],"region":[561,226],"class_list":["post-155517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-cent-pur-cent","topic-ouverture-de-magasin","region-anvers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Avec son magasin phare \u00e0 Anvers, Cent Pur Cent souhaite renforcer la notori\u00e9t\u00e9 de sa marque - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de soins Cent Pur Cent a inaugur\u00e9 samedi 19 septembre une boutique en propre \u00e0 Anvers. 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