{"id":15558,"date":"2016-11-21T09:46:26","date_gmt":"2016-11-21T09:46:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-va-etendre-sa-gamme-de-boissons-spiritueuses\/"},"modified":"2016-11-21T09:46:26","modified_gmt":"2016-11-21T09:46:26","slug":"coca-cola-va-etendre-sa-gamme-de-boissons-spiritueuses","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-va-etendre-sa-gamme-de-boissons-spiritueuses\/","title":{"rendered":"Coca-Cola va \u00e9tendre sa gamme de boissons spiritueuses"},"content":{"rendered":"

Coca-Cola European Partners poursuit le d\u00e9veloppement de sa gamme de marques de spiritueux par le biais de trois nouvelles collaborations frappantes dans le secteur des boissons alcoolis\u00e9es \u2018haut de gamme\u2019.<\/p>\n

<\/p>\n

Des cat\u00e9gories compl\u00e9mentaires<\/h2>\n

A partir du 1er janvier 2017, CCEP prendra en charge la distribution, la vente et le marketing de Buss Gin\u2019s de la marque belge Buss Spirits<\/strong> ainsi que des liqueurs Disaronno Liqueur et Tia Maria de la marque italienne Illva Saronno<\/strong>.\u00a0 A partir du 1er avril 2017, se rajouteront The Glenrothes Speyside Single Malt Scotch Whisky ainsi que le N\u00b03 London Dry Gin de la marque britannique Berry Bros & Rudd<\/strong>.<\/p>\n

\nLe fait que des boissons alcoolis\u00e9es viennent \u00e9tendre la gamme de CCEP, n\u2019est pas une nouveaut\u00e9<\/a>.\u00a0 Sur le march\u00e9 belge-luxembourgeois, l\u2019entreprise collabore \u00e9troitement avec le groupe Edrington<\/strong> depuis avril 2016 ; avec des marques comme The Famous Grouse, Cutty Sark, The Macallan, Highland Park, Brugal rum et Snow Leopard Vodka.<\/p>\n

\nL\u2019activit\u00e9 principale de CCEP reste la distribution et la vente de boissons non-alcoolis\u00e9es.\u00a0 L\u2019entreprise reste n\u00e9anmoins activement \u00e0 la recherche de cat\u00e9gories compl\u00e9mentaires en collaboration avec des partenaires partageant les m\u00eames id\u00e9es et des produits de qualit\u00e9, peut-on lire dans un communiqu\u00e9 de presse de l\u2019entreprise.\u00a0 Le fait de proposer des boissons spiritueuses s\u2019inscrit parfaitement dans cette strat\u00e9gie.
\n\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola European Partners poursuit le d\u00e9veloppement de sa gamme de marques de spiritueux par le biais de trois nouvelles collaborations frappantes dans le secteur des boissons alcoolis\u00e9es \u2018haut de gamme\u2019. Des cat\u00e9gories compl\u00e9mentaires A partir du 1er janvier 2017, CCEP prendra en charge la distribution, la vente et le marketing de Buss Gin\u2019s de la […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCoca-Cola va \u00e9tendre sa gamme de boissons spiritueuses - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coca-Cola European Partners poursuit le d\u00e9veloppement de sa gamme de marques de spiritueux par le biais de trois nouvelles collaborations frappantes dans le secteur des boissons 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