{"id":155619,"date":"2026-09-22T11:01:53","date_gmt":"2026-09-22T09:01:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155619"},"modified":"2026-09-22T11:01:54","modified_gmt":"2026-09-22T09:01:54","slug":"puma-remanie-sa-direction-europeenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/puma-remanie-sa-direction-europeenne\/","title":{"rendered":"Puma remanie sa direction europ\u00e9enne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Puma<\/strong> a remani\u00e9 sa direction europ\u00e9enne. Le N\u00e9erlandais Fokko de Rooij deviendra directeur pour l&rsquo;Europe \u00e0 compter du 1er octobre, tandis que Daniel Pustina prendra la t\u00eate de la division Europe centrale avec effet imm\u00e9diat.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une longue carri\u00e8re chez Nike<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que directeur pour l\u2019Europe, Fokko de Rooij rendra compte au PDG Arthur Hoeld, qui a temporairement pris en charge les fonctions de directeur commercial jusqu\u2019\u00e0 ce qu\u2019un successeur soit annonc\u00e9 pour ce poste, indique l\u2019entreprise dans un communiqu\u00e9 de presse. Le nouveau dirigeant europ\u00e9en a travaill\u00e9 pour Nike jusqu\u2019en 2025 et, depuis son d\u00e9part, exer\u00e7ait en tant que consultant ind\u00e9pendant aupr\u00e8s de PDG et de conseils d\u2019administration dans le secteur des articles de sport et de la mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que directeur du p\u00f4le central, Daniel Pustina sera charg\u00e9 du march\u00e9 germanophone, du Benelux, de l\u2019Europe de l\u2019Est et de l\u2019Ukraine. Il occupe depuis 2020 divers postes chez Puma, le plus r\u00e9cent \u00e9tant celui de directeur pour l\u2019Oc\u00e9anie, bas\u00e9 \u00e0 Melbourne. Dans ses nouvelles fonctions, il rendra compte \u00e0 M. de Rooij. De Rooij succ\u00e8de \u00e0 Javier Ortega, tandis que Pustina prend la rel\u00e8ve de Bas van den Bemt, qui ont tous deux quitt\u00e9 Puma en septembre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un pilier essentiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le march\u00e9 europ\u00e9en est un pilier essentiel pour Puma. C\u2019est pourquoi je me r\u00e9jouis que nous ayons trouv\u00e9 deux dirigeants pour poursuivre le d\u00e9veloppement de l\u2019entreprise conform\u00e9ment \u00e0 nos priorit\u00e9s strat\u00e9giques. Avec Fokko, nous avons trouv\u00e9 un dirigeant dot\u00e9 d\u2019une exp\u00e9rience internationale et d\u2019un parcours couronn\u00e9 de succ\u00e8s dans la conduite d\u2019organisations \u00e0 travers des transformations \u00e0 grande \u00e9chelle \u00bb, a d\u00e9clar\u00e9 Arthur Hoeld. \u00ab Parall\u00e8lement, Daniel est parfaitement plac\u00e9 pour stimuler les performances commerciales de Puma au sein de l\u2019important cluster Central, compte tenu de sa connaissance approfondie du march\u00e9 d\u2019Europe centrale. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La structure de direction des deux autres clusters europ\u00e9ens reste inchang\u00e9e. Christophe Cance conserve la responsabilit\u00e9 du cluster Sud, qui comprend la France, l\u2019Italie, l\u2019Espagne et le Portugal, tandis que Lucynda Davies dirige le cluster Nord, qui regroupe le Royaume-Uni, l\u2019Irlande et la Scandinavie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma a remani\u00e9 sa direction europ\u00e9enne. Le N\u00e9erlandais Fokko de Rooij deviendra directeur pour l&rsquo;Europe \u00e0 compter du 1er octobre, tandis que Daniel Pustina prendra la t\u00eate de la r\u00e9gion Europe centrale avec effet imm\u00e9diat. \u00a0<\/p>\n","protected":false},"author":10,"featured_media":155620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[979],"topic":[609],"region":[243],"class_list":["post-155619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-puma","topic-changement-de-direction","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma remanie sa direction europ\u00e9enne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Puma a remani\u00e9 sa direction europ\u00e9enne. 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