{"id":155642,"date":"2026-09-22T13:13:32","date_gmt":"2026-09-22T11:13:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155642"},"modified":"2026-09-22T13:13:34","modified_gmt":"2026-09-22T11:13:34","slug":"controverse-chez-converse-nike-retire-sa-campagne-suite-a-la-polemique-autour-des-symboles-du-kkk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/controverse-chez-converse-nike-retire-sa-campagne-suite-a-la-polemique-autour-des-symboles-du-kkk\/","title":{"rendered":"Controverse chez Converse : Nike retire sa campagne suite \u00e0 la pol\u00e9mique autour des \u00ab symboles du KKK \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La marque de chaussures <strong>Converse<\/strong>, filiale du g\u00e9ant du sport <strong>Nike<\/strong>, a retir\u00e9 une campagne publicitaire et pr\u00e9sent\u00e9 ses excuses apr\u00e8s une vague de critiques. Selon ces derniers, les images \u00e9voquaient le Ku Klux Klan et les lynchages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau coup dur pour l&rsquo;image de marque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une star de la K-pop v\u00eatue d\u2019une longue jupe blanche et d\u2019une paire de baskets qui semblent pendre comme si elles \u00e9taient suspendues : pour de nombreux Am\u00e9ricains, les images de la derni\u00e8re campagne en ligne de Converse ont raviv\u00e9 un traumatisme collectif. Le toll\u00e9 sur les r\u00e9seaux sociaux a \u00e9t\u00e9 tel que la marque de chaussures a d\u00e9cid\u00e9 de retirer la campagne et de pr\u00e9senter ses excuses. L\u2019entreprise a d\u00e9clar\u00e9 que ce n\u2019\u00e9tait pas son intention, mais qu\u2019elle reconnaissait le caract\u00e8re sensible du sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Converse, cela repr\u00e9sente un nouveau coup dur pour son image, alors m\u00eame que Kristin Bauer, toute nouvelle directrice des op\u00e9rations, doit redynamiser le chiffre d\u2019affaires et l\u2019image de la marque. Ancienne cadre chez Foot Locker, Bauer a pris ses fonctions le 14 septembre et rend compte directement au directeur des op\u00e9rations de la soci\u00e9t\u00e9 m\u00e8re Nike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autrefois symbole de la culture jeune, du skate et du surf, Converse peine depuis des ann\u00e9es \u00e0 renouer avec les consommateurs. La marque a enregistr\u00e9 treize trimestres cons\u00e9cutifs de baisse de son chiffre d\u2019affaires, avec des reculs encore plus marqu\u00e9s au cours des derniers trimestres. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de chaussures Converse, filiale du g\u00e9ant du sport Nike, a retir\u00e9 une campagne publicitaire et pr\u00e9sent\u00e9 ses excuses apr\u00e8s une vague de critiques. Selon les d\u00e9tracteurs, les images \u00e9voquaient le Ku Klux Klan et les lynchages.<\/p>\n","protected":false},"author":5,"featured_media":155643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[644],"topic":[488],"region":[446],"class_list":["post-155642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-nike","topic-marketing","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Controverse chez Converse : Nike retire sa campagne suite \u00e0 la pol\u00e9mique autour des \u00ab symboles du KKK \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/controverse-chez-converse-nike-retire-sa-campagne-suite-a-la-polemique-autour-des-symboles-du-kkk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Controverse chez Converse : Nike retire sa campagne suite \u00e0 la pol\u00e9mique autour des \u00ab symboles du KKK \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La marque de chaussures Converse, filiale du g\u00e9ant du sport Nike, a retir\u00e9 une campagne publicitaire et pr\u00e9sent\u00e9 ses excuses apr\u00e8s une vague de critiques. 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