{"id":155694,"date":"2026-09-23T11:41:11","date_gmt":"2026-09-23T09:41:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155694"},"modified":"2026-09-23T11:41:13","modified_gmt":"2026-09-23T09:41:13","slug":"les-canettes-permettent-a-gimber-de-sortir-du-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-canettes-permettent-a-gimber-de-sortir-du-rouge\/","title":{"rendered":"Les canettes permettent \u00e0 Gimber de sortir du rouge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s quelques ann\u00e9es difficiles, <strong>Gimber <\/strong>a retrouv\u00e9 le chemin de la rentabilit\u00e9. La marque belge de boissons au gingembre a r\u00e9duit ses co\u00fbts et s&rsquo;est recentr\u00e9e sur les march\u00e9s d&rsquo;exportation, tandis que les canettes et les nouvelles saveurs stimulent la croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins d\u2019exportations, des co\u00fbts r\u00e9duits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;ann\u00e9e derni\u00e8re, Gimber a enregistr\u00e9 un b\u00e9n\u00e9fice d&rsquo;exploitation avant amortissements de 2 millions d&rsquo;euros et a \u00e9galement cl\u00f4tur\u00e9 l&rsquo;exercice sur un r\u00e9sultat net positif. Le chiffre d&rsquo;affaires a progress\u00e9 de 14,5 % pour atteindre 21,7 millions d&rsquo;euros, a indiqu\u00e9 l&rsquo;entreprise au journal De Tijd. La marque de boissons au gingembre renverse ainsi la tendance apr\u00e8s plusieurs ann\u00e9es d\u00e9ficitaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise a notamment r\u00e9duit ses co\u00fbts logistiques d\u2019environ un quart en externalisant la gestion de son entrep\u00f4t. Le choix d\u2019un nouveau fournisseur de bouteilles a \u00e9galement contribu\u00e9 \u00e0 faire baisser les co\u00fbts. Selon la PDG Nathalie Lambrechts, cela a permis de d\u00e9gager des marges pour investir \u00e0 nouveau davantage dans le personnel et le marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame temps, Gimber a consid\u00e9rablement r\u00e9duit sa pr\u00e9sence internationale. Alors que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-gimber-veut-conquerir-le-marche-des-aperitifs-nous-voulons-jouer-pour-gagner\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-gimber-veut-conquerir-le-marche-des-aperitifs-nous-voulons-jouer-pour-gagner\/\">la marque exportait auparavant vers 27 pays<\/a>, elle se concentre aujourd\u2019hui sur sept march\u00e9s seulement. \u00ab Nous pr\u00e9f\u00e9rons nous concentrer pleinement sur une poign\u00e9e de pays plut\u00f4t que de nous implanter dans de nombreux pays \u00e0 la fois \u00bb, explique Lambrechts. La Belgique et la France repr\u00e9sentent \u00e0 elles deux 80 % du chiffre d\u2019affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les canettes, moteur de la croissance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour poursuivre sa croissance, Gimber mise fortement sur les canettes pr\u00eates \u00e0 consommer. \u00ab La moiti\u00e9 de la croissance enregistr\u00e9e ces trois derni\u00e8res ann\u00e9es provient des ventes de canettes \u00bb, pr\u00e9cise Lambrechts. Outre la variante originale, des saveurs telles que le matcha ont \u00e9galement fait leur apparition sur le march\u00e9. Les variantes moins populaires, notamment la p\u00eache et la framboise, disparaissent quant \u00e0 elles de la gamme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gimber souhaite par ailleurs s\u2019imposer davantage hors de Belgique dans le secteur de la restauration, notamment dans les clubs de sport, les bars \u00e0 cocktails et d\u2019autres \u00e9tablissements de restauration. De nouvelles variantes de produits sont en phase de test et devraient \u00eatre commercialis\u00e9es \u00e0 plus grande \u00e9chelle en 2027. Lambrechts s\u2019attend \u00e0 ce que la croissance s\u2019acc\u00e9l\u00e8re encore : \u00ab Cette ann\u00e9e, nous constatons une acc\u00e9l\u00e9ration de la croissance du chiffre d\u2019affaires et des b\u00e9n\u00e9fices. \u00bb<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s quelques ann\u00e9es difficiles, Gimber a retrouv\u00e9 le chemin de la rentabilit\u00e9. La marque belge de boissons au gingembre a r\u00e9duit ses co\u00fbts et s&rsquo;est tourn\u00e9e vers les march\u00e9s d&rsquo;exportation, tandis que les canettes et les nouvelles saveurs stimulent sa croissance.<\/p>\n","protected":false},"author":5,"featured_media":155695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1863],"topic":[332,266],"region":[226],"class_list":["post-155694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-gimber","topic-restructuration","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les canettes permettent \u00e0 Gimber de sortir du rouge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-canettes-permettent-a-gimber-de-sortir-du-rouge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les canettes permettent \u00e0 Gimber de sortir du rouge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s quelques ann\u00e9es difficiles, Gimber a retrouv\u00e9 le chemin de la rentabilit\u00e9. 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