{"id":155707,"date":"2026-09-23T15:11:21","date_gmt":"2026-09-23T13:11:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155707"},"modified":"2026-09-23T15:11:22","modified_gmt":"2026-09-23T13:11:22","slug":"le-premier-magasin-ava-de-la-ville-affiche-des-resultats-superieurs-aux-previsions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-premier-magasin-ava-de-la-ville-affiche-des-resultats-superieurs-aux-previsions\/","title":{"rendered":"Le premier magasin urbain AVA affiche des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le magasin urbain compact qu&rsquo;<strong>AVA <\/strong>a ouvert fin<strong> <\/strong>ao\u00fbt dans le centre de Louvain a tr\u00e8s bien d\u00e9marr\u00e9 : les premiers r\u00e9sultats d\u00e9passent les attentes, notamment dans le domaine des fournitures de bureau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attirer une nouvelle client\u00e8le<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019exception des magasins de Gand et d\u2019Anvers, AVA est connue pour ses magasins (et parkings) situ\u00e9s en p\u00e9riph\u00e9rie des centres-villes. Mais depuis peu, l\u2019enseigne teste un nouveau concept de magasin en centre-ville : un premier magasin \u00ab City \u00bb a ouvert fin ao\u00fbt dans la Diestsestraat \u00e0 Louvain, un emplacement tr\u00e8s fr\u00e9quent\u00e9. Le sp\u00e9cialiste belge de la d\u00e9coration festive et des fournitures de bureau r\u00e9pond ainsi \u00e0 la tendance de la proximit\u00e9 : \u00ab Notre objectif reste le m\u00eame : \u00eatre proches de nos clients et facilement accessibles. Mais en 2026, le consommateur interpr\u00e8te cette accessibilit\u00e9 diff\u00e9remment de ce qu\u2019il en \u00e9tait il y a, disons, 10 ans \u00bb, explique la co-PDG Fay Van Weddingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Tant lors d\u2019\u00e9tudes de march\u00e9 que lors de nos pop-ups \u00e9ph\u00e9m\u00e8res de No\u00ebl et d\u2019\u00e9t\u00e9 \u00e0 Knokke et Ostende, nous avons remarqu\u00e9 que les clients appr\u00e9cient \u00e9norm\u00e9ment de tomber sur AVA au cours de leur circuit habituel de shopping \u00bb, ajoute Mme Van Weddingen. \u00ab En ville, nous touchons en outre un public qui ne poss\u00e8de pas de voiture ou ne l\u2019utilise pas, et pour lequel nos magasins traditionnels situ\u00e9s en p\u00e9riph\u00e9rie sont donc moins facilement accessibles. Nous constatons, notamment \u00e0 Louvain, que gr\u00e2ce \u00e0 ces passages spontan\u00e9s, nous attirons un nouveau public qui, auparavant, avait plus de mal \u00e0 trouver le chemin de nos magasins en p\u00e9riph\u00e9rie. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Agr\u00e9ablement surpris \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les locaux commerciaux situ\u00e9s en centre-ville \u00e9tant g\u00e9n\u00e9ralement plus compacts, AVA opte pour des choix d\u2019assortiment judicieux dans le cadre du concept \u00ab City \u00bb. \u00c0 Louvain, l\u2019accent est principalement mis sur les fournitures de bureau et d\u2019\u00e9tudes, compl\u00e9t\u00e9es par des articles saisonniers et une s\u00e9lection d\u2019articles de loisirs et de f\u00eate. Les clients peuvent commander d\u2019autres articles issus du catalogue complet et se faire livrer, en magasin ou \u00e0 domicile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVA consid\u00e8re la succursale de Louvain comme un test important. Si les r\u00e9actions et les chiffres restent positifs, le d\u00e9taillant n\u2019exclut pas de d\u00e9ployer le concept \u00ab City \u00bb dans d\u2019autres villes-centres belges \u00e0 l\u2019avenir. \u00ab Apr\u00e8s ces premi\u00e8res semaines, les r\u00e9actions des clients sont particuli\u00e8rement positives. Ils sont agr\u00e9ablement surpris de trouver AVA en centre-ville et y entrent par curiosit\u00e9 pour fl\u00e2ner. C&rsquo;est exactement ce que nous avions pr\u00e9vu. Les premiers r\u00e9sultats d\u00e9passent nos attentes, notamment en mati\u00e8re de fournitures de bureau. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin urbain compact qu&rsquo;AVA a ouvert fin ao\u00fbt dans le centre de Louvain a tr\u00e8s bien d\u00e9marr\u00e9 : les premiers r\u00e9sultats d\u00e9passent les attentes, notamment en ce qui concerne les fournitures de bureau.<\/p>\n","protected":false},"author":3,"featured_media":155708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[655],"topic":[340],"region":[226],"class_list":["post-155707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-ava","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le premier magasin urbain AVA affiche des r\u00e9sultats sup\u00e9rieurs aux 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