{"id":155738,"date":"2026-09-23T17:28:53","date_gmt":"2026-09-23T15:28:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155738"},"modified":"2026-09-23T17:28:54","modified_gmt":"2026-09-23T15:28:54","slug":"mertens-le-plus-ancien-magasin-de-chaussures-de-belgique-ferme-ses-portes-apres-299-ans-dactivite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mertens-le-plus-ancien-magasin-de-chaussures-de-belgique-ferme-ses-portes-apres-299-ans-dactivite\/","title":{"rendered":"Mertens, le plus ancien magasin de chaussures de Belgique, ferme ses portes apr\u00e8s 299 ans d’activit\u00e9"},"content":{"rendered":"\n

Mertens Schoenen<\/strong>, la plus ancienne boutique familiale de chaussures de Belgique, fermera ses portes fin juin dans la Mechelsestraat \u00e0 Louvain. Isabelle Mertens (61 ans) et Erik Meulemans (62 ans) ont trouv\u00e9 un repreneur pour leur entreprise, qui appartient \u00e0 la m\u00eame famille depuis 1728. Mais qui est ce myst\u00e9rieux repreneur ?<\/p>\n\n\n\n

Un secteur en d\u00e9clin<\/h2>\n\n\n\n

\u00ab Nous ne savons vraiment pas combien de temps vous pourrez porter nos chaussures, nous n\u2019existons que depuis 299 ans \u00bb, tel \u00e9tait jusqu\u2019\u00e0 r\u00e9cemment le slogan ludique du magasin de chaussures Mertens. Aujourd\u2019hui, la r\u00e9ponse est connue : apr\u00e8s 299 ans, le rideau tombe. Cette fermeture est le r\u00e9sultat d\u2019une combinaison de facteurs : les exploitants actuels ont d\u00e9sormais la soixantaine, et la g\u00e9n\u00e9ration suivante ne prend pas la rel\u00e8ve. <\/p>\n\n\n\n

Plus t\u00f4t cette ann\u00e9e, Mertens avait d\u00e9j\u00e0 lanc\u00e9 la liquidation de son deuxi\u00e8me local situ\u00e9 dans la m\u00eame rue, afin de r\u00e9duire ses frais de loyer. Dans une interview accord\u00e9e \u00e0 RetailDetail en 2024, Meulemans se plaignait d\u00e9j\u00e0 du d\u00e9clin du secteur de la chaussure (\u00e0 Louvain). \u00ab Il y a 24 ans, il y avait encore 26 magasins de chaussures dans le centre de Louvain. Aujourd\u2019hui, ils n\u2019en restent plus que six<\/a>, et j\u2019y inclus les cha\u00eenes \u00bb, d\u00e9clarait alors Meulemans.<\/p>\n\n\n\n

L\u2019accent sur le service<\/h2>\n\n\n\n

Mertens a toutefois surv\u00e9cu gr\u00e2ce \u00e0 une strat\u00e9gie claire : une qualit\u00e9 et un service abordables. \u00ab Nous vendons des chaussures de qualit\u00e9 \u00e0 des prix abordables pour femmes et hommes. Nous ne sommes pas un magasin haut de gamme. En revanche, nous mettons tr\u00e8s fortement l\u2019accent sur le service \u00bb, a d\u00e9clar\u00e9 Meulemans.<\/p>\n\n\n\n

L\u2019entreprise a \u00e9galement \u00e9t\u00e9 l\u2019une des premi\u00e8res \u00e0 adopter le commerce \u00e9lectronique. \u00ab Nous avons pris le train en marche d\u00e8s le tout d\u00e9but \u00bb, a d\u00e9clar\u00e9 Meulemans. Avec un chiffre d\u2019affaires en ligne de 5 \u00e0 6 % et seulement 10 % de retours, Mertens a d\u00e9montr\u00e9 que le service client fonctionne aussi dans le monde num\u00e9rique. \u00ab Nous accompagnons nos clients pour leur \u00e9viter de faire de mauvais achats, notamment gr\u00e2ce au chat en direct. \u00bb<\/p>\n\n\n\n

Le repreneur pr\u00e9serve la tradition<\/h2>\n\n\n\n

L\u2019identit\u00e9 du repreneur reste pour l\u2019instant secr\u00e8te, mais Isabelle et Erik soulignent au Nieuwsblad que \u00ab l\u2019\u00e2me de Mertens \u00bb sera pr\u00e9serv\u00e9e. \u00ab Notre magasin est repris par des chausseurs familiaux exp\u00e9riment\u00e9s qui partagent la m\u00eame passion<\/a>, proposent de nombreuses marques similaires et conservent notre personnel de confiance. \u00bb<\/p>\n\n\n\n

Les sp\u00e9culations sur le myst\u00e9rieux repreneur peuvent donc commencer. Les cha\u00eenes Torfs et vanHaren disposent chacune d\u2019un grand local dans la Diestsestraat, tandis que Bent n\u2019est pas encore pr\u00e9sent dans cette ville \u00e9tudiante. La Mechelsestraat, o\u00f9 se trouve Mertens, est certes r\u00e9put\u00e9e pour sa concentration de commer\u00e7ants ind\u00e9pendants. \u00ab Ici, on trouve presque exclusivement de v\u00e9ritables ind\u00e9pendants, pratiquement aucune cha\u00eene \u00bb, d\u00e9clarait Meulemans en 2024. Mais la situation \u00e9volue de plus en plus dans ce quartier \u00e9galement. Ainsi, Wondr et la cha\u00eene de mode pour enfants AO76 s\u2019y sont toutes deux r\u00e9cemment install\u00e9es.<\/p>\n\n\n\n

Les soldes du magasin principal de Mertens d\u00e9buteront \u00e0 la fin de cette semaine, mais la fermeture n\u2019est pr\u00e9vue qu\u2019\u00e0 la fin du mois de juin. Mertens Classix, la deuxi\u00e8me succursale, fermera quant \u00e0 elle d\u00e8s la fin du mois de novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mertens Schoenen, la plus ancienne boutique de chaussures familiale de Belgique, fermera ses portes fin juin dans la Mechelsestraat \u00e0 Louvain. Isabelle Mertens (61 ans) et Erik Meulemans (62 ans) ont trouv\u00e9 un repreneur pour leur entreprise, qui appartient \u00e0 la m\u00eame famille depuis 1728. Les sp\u00e9culations vont d\u00e9j\u00e0 bon train quant \u00e0 l’identit\u00e9 de ce repreneur.<\/p>\n","protected":false},"author":5,"featured_media":155739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1564],"topic":[297],"region":[570],"class_list":["post-155738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-mertens-schoenen","topic-fermeture","region-brabant-flamand"],"acf":[],"yoast_head":"\nMertens, le plus ancien magasin de chaussures de Belgique, ferme ses portes apr\u00e8s 299 ans d'activit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mertens-le-plus-ancien-magasin-de-chaussures-de-belgique-ferme-ses-portes-apres-299-ans-dactivite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mertens, le plus ancien magasin de chaussures de Belgique, ferme ses portes apr\u00e8s 299 ans d'activit\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Mertens Schoenen, la plus ancienne boutique de chaussures familiale de Belgique, fermera ses portes fin juin dans la Mechelsestraat \u00e0 Louvain. 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