{"id":155751,"date":"2026-09-24T09:23:11","date_gmt":"2026-09-24T07:23:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155751"},"modified":"2026-09-24T09:23:12","modified_gmt":"2026-09-24T07:23:12","slug":"hm-augmente-ses-benefices-mais-la-croissance-de-son-chiffre-daffaires-reste-modeste","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-augmente-ses-benefices-mais-la-croissance-de-son-chiffre-daffaires-reste-modeste\/","title":{"rendered":"H&M augmente ses b\u00e9n\u00e9fices, mais de son chiffre d’affaires reste \u00e0 la tra\u00eene"},"content":{"rendered":"\n

Le groupe H&M<\/strong> voit ses \u00e9conomies de co\u00fbts et l’efficacit\u00e9 accrue de ses achats se r\u00e9percuter de plus en plus nettement sur ses b\u00e9n\u00e9fices. Au troisi\u00e8me trimestre, le groupe de mode su\u00e9dois a enregistr\u00e9 une croissance de ses b\u00e9n\u00e9fices sup\u00e9rieure aux pr\u00e9visions, alors que son chiffre d’affaires est rest\u00e9 pratiquement inchang\u00e9. Le PDG Daniel Erv\u00e9r estime donc qu’il reste encore du travail \u00e0 faire, notamment du c\u00f4t\u00e9 des ventes.<\/p>\n\n\n\n

Pr\u00e8s d’un quart de b\u00e9n\u00e9fices en plus<\/h2>\n\n\n\n

Le b\u00e9n\u00e9fice d\u2019exploitation d\u2019H&M a bondi de pas moins de 23 % au troisi\u00e8me trimestre, pour atteindre 6,04 milliards de couronnes su\u00e9doises (535 millions d\u2019euros), un chiffre \u00e9galement bien sup\u00e9rieur aux attentes des consommateurs. Le chiffre d’affaires s’est \u00e9tabli \u00e0 57,19 milliards de couronnes su\u00e9doises (5,07 milliards d’euros), soit pratiquement le m\u00eame niveau que les 57,02 milliards de couronnes su\u00e9doises (5,05 milliards d’euros) enregistr\u00e9s un an plus t\u00f4t. \u00c0 taux de change constants, le chiffre d’affaires a progress\u00e9 de 1 %.<\/p>\n\n\n\n

Sur les neuf premiers mois, le r\u00e9sultat d’exploitation est pass\u00e9 de 12,03 milliards de couronnes su\u00e9doises (1,07 milliard d’euros) \u00e0 13,46 milliards de couronnes su\u00e9doises (1,19 milliard d’euros). La marge d’exploitation a augment\u00e9, passant de 7,1 % \u00e0 8,3 %. Le chiffre d’affaires a toutefois recul\u00e9, passant de 169,06 milliards de couronnes su\u00e9doises (14,97 milliards d’euros) \u00e0 161,62 milliards de couronnes su\u00e9doises (14,32 milliards d’euros), m\u00eame s’il est rest\u00e9 stable \u00e0 taux de change constants.<\/p>\n\n\n\n

Le chiffre d\u2019affaires ne suit pas<\/h2>\n\n\n\n

\u00ab Notre travail \u2014 notamment en mati\u00e8re d\u2019approvisionnement, de ma\u00eetrise des co\u00fbts et d\u2019am\u00e9lioration de l\u2019efficacit\u00e9 op\u00e9rationnelle \u2014 a contribu\u00e9 \u00e0 rendre l\u2019entreprise plus rentable. Bien que le chiffre d\u2019affaires ait \u00e9volu\u00e9 favorablement au cours du trimestre, nous voyons des possibilit\u00e9s d\u2019augmenter encore les ventes \u00bb, d\u00e9clare le PDG Daniel Erv\u00e9r.<\/p>\n\n\n\n

Erv\u00e9r tente de rendre H&M non seulement moins cher, mais aussi plus agile. Ainsi, le d\u00e9taillant ach\u00e8te une plus grande partie de ses collections au cours de la saison en cours. Le groupe souhaite ainsi r\u00e9agir plus rapidement aux tendances de la mode, \u00e0 l\u2019\u00e9volution des pr\u00e9f\u00e9rences des clients et aux conditions m\u00e9t\u00e9orologiques plus capricieuses. La pression concurrentielle exerc\u00e9e notamment par Inditex, la maison m\u00e8re de Zara, et le discounter Shein reste par ailleurs forte.<\/p>\n\n\n\n

Une sortie de la Bourse ?<\/h2>\n\n\n\n

Pour septembre, H&M table \u00e0 nouveau sur une croissance du chiffre d\u2019affaires de 1 % \u00e0 taux de change constants, m\u00eame si, selon le PDG, la collection d\u2019hiver est bien accueillie. Par ailleurs, H&M investit dans son infrastructure num\u00e9rique, l\u2019intelligence artificielle et une organisation simplifi\u00e9e. Le groupe souhaite rapprocher la prise de d\u00e9cision du client et affiner l\u2019attribution des produits aux magasins et aux canaux en ligne.<\/p>\n\n\n\n

La famille fondatrice de H&M a \u00e9galement r\u00e9cemment accru sa participation dans le groupe. Cela alimente les sp\u00e9culations sur une \u00e9ventuelle sortie de la bourse, bien que la famille n’ait annonc\u00e9 aucun projet concret \u00e0 cet \u00e9gard.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe H&M voit ses \u00e9conomies de co\u00fbts et l’efficacit\u00e9 accrue de ses achats se r\u00e9percuter de plus en plus nettement sur ses b\u00e9n\u00e9fices. Au troisi\u00e8me trimestre, le groupe de mode su\u00e9dois a enregistr\u00e9 une croissance de ses b\u00e9n\u00e9fices sup\u00e9rieure aux pr\u00e9visions, alors que son chiffre d’affaires est rest\u00e9 pratiquement inchang\u00e9. Le PDG Daniel Erv\u00e9r estime donc qu’il reste encore du travail \u00e0 faire, notamment du c\u00f4t\u00e9 des ventes.<\/p>\n","protected":false},"author":5,"featured_media":155752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[266],"region":[],"class_list":["post-155751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-hm","topic-resultats-financiers"],"acf":[],"yoast_head":"\nH&M augmente ses b\u00e9n\u00e9fices, mais de son chiffre d'affaires reste \u00e0 la tra\u00eene - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-augmente-ses-benefices-mais-la-croissance-de-son-chiffre-daffaires-reste-modeste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M augmente ses b\u00e9n\u00e9fices, mais de son chiffre d'affaires reste \u00e0 la tra\u00eene - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe H&M voit ses \u00e9conomies de co\u00fbts et l'efficacit\u00e9 accrue de ses achats se r\u00e9percuter de plus en plus nettement sur ses b\u00e9n\u00e9fices. 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