{"id":155774,"date":"2026-09-24T11:52:22","date_gmt":"2026-09-24T09:52:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155774"},"modified":"2026-09-24T14:47:03","modified_gmt":"2026-09-24T12:47:03","slug":"sephora-ouvre-les-portes-de-sa-plus-grande-boutique-belge-a-liege","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-ouvre-les-portes-de-sa-plus-grande-boutique-belge-a-liege\/","title":{"rendered":"Sephora ouvre les portes de sa plus grande boutique belge \u00e0 Li\u00e8ge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sephora<\/strong>, le g\u00e9ant fran\u00e7ais de la beaut\u00e9, ouvre aujourd\u2019hui son plus grand magasin en Belgique. Situ\u00e9 au c\u0153ur de la <strong>M\u00e9diacit\u00e9 <\/strong>\u00e0 Li\u00e8ge, ce nouveau point de vente de 400 m\u00e8tres carr\u00e9s marque une \u00e9tape cl\u00e9 dans la strat\u00e9gie d\u2019expansion. Il s\u2019agit du troisi\u00e8me magasin Sephora dans le pays, apr\u00e8s les ouvertures r\u00e9centes \u00e0 <strong>Docks Bruxsel<\/strong> et <strong>City2 <\/strong>\u00e0 Bruxelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Belgique francophone d\u2019abord<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Li\u00e8ge, Sephora a opt\u00e9 pour un magasin d\u2019environ 400 m\u00e8tres carr\u00e9s et s&rsquo;aventure pour la premi\u00e8re fois en dehors de Bruxelles. Benoit Ponte, directeur g\u00e9n\u00e9ral pour la France et le Belux, qualifie la ville de \u00ab choix \u00e9vident \u00bb vis-\u00e0vis Sudinfo. \u00ab Li\u00e8ge est la plus grande ville de Wallonie, une ville dynamique, dot\u00e9e d\u2019une population active et \u00e9tudiante. L\u2019ouverture d\u2019un magasin \u00e0 Li\u00e8ge est une \u00e9tape importante : cela nous permet de rendre l\u2019exp\u00e9rience Sephora accessible au plus grand nombre, l\u00e0 o\u00f9 se trouvent nos clients, <a href=\"https:\/\/www.sudinfo.be\/id1195164\/article\/2026-09-18\/liege-un-choix-evident-et-une-etape-importante-pour-sephora-qui-ouvre-son-plus\">sans qu\u2019ils aient \u00e0 se rendre \u00e0 Bruxelles<\/a> \u00bb, explique-t-il.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La prochaine \u00e9tappe : un quatri\u00e8me magasin au Westland Shopping \u00e0 Anderlecht. Le r\u00e9seau belge se situera donc enti\u00e8rement dans de grands centres commerciaux. Sephora opte ainsi clairement pour des emplacements b\u00e9n\u00e9ficiant d\u2019une fr\u00e9quentation \u00e9lev\u00e9e et pr\u00e9visible. Mais ce qui frappe surtout, c\u2019est que la Belgique francophone est prioritaire lors de la premi\u00e8re phase d\u2019expansion. La Flandre ne serait concern\u00e9e qu\u2019apr\u00e8s l\u2019ouverture d\u2019une dizaine de magasins belges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora, le g\u00e9ant fran\u00e7ais de la beaut\u00e9, ouvre aujourd\u2019hui son plus grand magasin en Belgique. Situ\u00e9 au c\u0153ur de la M\u00e9diacit\u00e9 \u00e0 Li\u00e8ge, ce nouveau point de vente de 400 m\u00e8tres carr\u00e9s marque une \u00e9tape cl\u00e9 dans la strat\u00e9gie d\u2019expansion. Il s\u2019agit du troisi\u00e8me magasin Sephora dans le pays, apr\u00e8s les ouvertures r\u00e9centes \u00e0 Docks Bruxsel et City2 \u00e0 Bruxelles.<\/p>\n","protected":false},"author":5,"featured_media":155799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1899],"topic":[310],"region":[932],"class_list":["post-155774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-sephora","topic-ouverture-de-magasin","region-liege"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora ouvre les portes de sa plus grande boutique belge \u00e0 Li\u00e8ge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-ouvre-les-portes-de-sa-plus-grande-boutique-belge-a-liege\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sephora ouvre les portes de sa plus grande boutique belge \u00e0 Li\u00e8ge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sephora, le g\u00e9ant fran\u00e7ais de la beaut\u00e9, ouvre aujourd\u2019hui son plus grand magasin en Belgique. 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