{"id":155870,"date":"2026-09-28T10:04:48","date_gmt":"2026-09-28T08:04:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155870"},"modified":"2026-09-28T10:04:50","modified_gmt":"2026-09-28T08:04:50","slug":"forte-expansion-de-hema-en-belgique-cinq-nouveaux-magasins-des-dizaines-de-renovations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/forte-expansion-de-hema-en-belgique-cinq-nouveaux-magasins-des-dizaines-de-renovations\/","title":{"rendered":"Hema conna\u00eet sa plus forte expansion en Wallonie depuis dix ans"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155865\" data-id=\"155865\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Carla_akkoord-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Carla_akkoord-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Carla_akkoord-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Carla_akkoord-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Carla_akkoord-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Carla Velghe, Hema<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155866\" data-id=\"155866\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-2-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-2-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-2-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-2-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-2-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155867\" data-id=\"155867\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-4-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-4-Aangepast.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-4-Aangepast-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-4-Aangepast-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155868\" data-id=\"155868\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-5-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-5-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-5-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-5-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/Hornu-5-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hema<\/strong> ouvrira cinq nouveaux magasins en Belgique cet automne : trois en Wallonie et deux en Flandre. Parall\u00e8lement, l&rsquo;enseigne r\u00e9nove des dizaines de magasins existants. L&rsquo;ann\u00e9e prochaine, le magasin phare situ\u00e9 sur le Meir \u00e0 Anvers fera \u00e9galement peau neuve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience d&rsquo;achat plus chaleureuse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s l&rsquo;ouverture d&rsquo;un premier magasin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-ouvre-ses-portes-au-shopping-cora-de-woluwe\/\">au Shopping Cora de Woluwe d\u00e9but septembre<\/a>, Hema ouvrira cet automne trois nouveaux magasins dans d&rsquo;anciens sites Cora. Il s\u2019agit de la premi\u00e8re grande vague d\u2019expansion du d\u00e9taillant en Wallonie depuis dix ans. Parall\u00e8lement, la cha\u00eene ouvre deux nouveaux points de vente en Flandre, \u00e0 Genk et \u00e0 Ternat. Le nombre total de magasins Hema en Belgique s\u2019\u00e9l\u00e8vera ainsi bient\u00f4t \u00e0 114, avec pr\u00e8s de 1 000 collaborateurs, indique le communiqu\u00e9 de presse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, Hema proc\u00e8de \u00e9galement \u00e0 la r\u00e9novation de son r\u00e9seau de magasins existant. Le nouveau concept de magasin vise \u00e0 offrir une exp\u00e9rience d\u2019achat plus moderne, plus chaleureuse et plus accessible. Les magasins b\u00e9n\u00e9ficieront d\u2019un \u00e9clairage tamis\u00e9, d\u2019un agencement plus clair et d\u2019une pr\u00e9sentation contemporaine de la gamme de produits. D\u2019ici la fin de l\u2019ann\u00e9e, le d\u00e9taillant pr\u00e9voit d\u2019avoir r\u00e9nov\u00e9 30 \u00e0 35 magasins en Belgique, ce qui repr\u00e9sente environ un tiers de l\u2019ensemble de son r\u00e9seau belge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un potentiel de 150 magasins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ann\u00e9e prochaine, le magasin situ\u00e9 sur le Meir \u00e0 Anvers sera \u00e9galement enti\u00e8rement r\u00e9nov\u00e9. Il deviendra un v\u00e9ritable magasin \u00abd\u2019inspiration\u00bb avec des espaces \u00abshop-in-shop\u00bb, un bar de d\u00e9gustation proposant des \u00abpepernoten\u00bb, des \u0153ufs de P\u00e2ques et des mocktails, ainsi qu\u2019une zone \u00e9quip\u00e9e de caisses en libre-service, a r\u00e9v\u00e9l\u00e9 la directrice nationale Carla Velghe au journal Gazet van Antwerpen. Elle pr\u00e9cise \u00e9galement <a href=\"https:\/\/www.gva.be\/regio\/antwerpen\/kempen\/rijkevorsel\/terwijl-de-concurrentie-verdwijnt-blijft-100-jarig-hema-maar-nieuwe-winkels-openen-een-jas-moet-bij-ons-drie-kinderen-lang-meegaan\/161505046.html\">qu\u2019elle entrevoit un potentiel d\u2019environ 150 magasins en Belgique. <\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, Hema continue d\u2019adapter son assortiment au march\u00e9 belge. Sur les quelque 30 000 articles, environ 80 % restent identiques \u00e0 ceux des autres pays, tandis que 20 % laissent place \u00e0 une diff\u00e9renciation et une optimisation locales. Ainsi, en Belgique, une attention particuli\u00e8re pourra \u00eatre accord\u00e9e \u00e0 des cat\u00e9gories telles que les articles m\u00e9nagers et les sous-v\u00eatements, ou \u00e0 d\u2019autres pr\u00e9f\u00e9rences en mati\u00e8re d\u2019alimentation et de produits du quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Hema s\u2019est d\u00e9velopp\u00e9e gr\u00e2ce \u00e0 sa gamme de produits con\u00e7ue en interne, avec pour objectif de les rendre plus beaux, plus pratiques et de meilleure qualit\u00e9, \u00e0 un prix abordable. Notre engagement \u00e0 offrir une qualit\u00e9 durable reste aujourd\u2019hui tout aussi pertinent qu\u2019il y a 100 ans \u00bb, d\u00e9clare Carla Velghe. \u00ab En r\u00e9novant ses magasins et en renfor\u00e7ant son assortiment au niveau local, Hema devient encore plus reconnaissable, plus accessible et mieux adapt\u00e9e aux attentes des clients belges. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema ouvrira cinq nouveaux magasins en Belgique cet automne : trois en Wallonie et deux en Flandre. Parall\u00e8lement, l&rsquo;enseigne r\u00e9nove des dizaines de magasins existants. L&rsquo;ann\u00e9e prochaine, le magasin phare situ\u00e9 sur le Meir \u00e0 Anvers fera \u00e9galement peau neuve. <\/p>\n","protected":false},"author":3,"featured_media":155871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[419],"topic":[276],"region":[226],"class_list":["post-155870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-hema","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema conna\u00eet sa plus forte expansion en Wallonie depuis dix ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema ouvrira cinq nouveaux magasins en Belgique cet automne : trois en Wallonie et deux en Flandre. 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