{"id":155896,"date":"2026-09-28T12:33:57","date_gmt":"2026-09-28T10:33:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155896"},"modified":"2026-09-28T12:33:59","modified_gmt":"2026-09-28T10:33:59","slug":"aldi-revoit-ses-ambitions-a-la-hausse-en-matiere-de-livraison-a-domicile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-revoit-ses-ambitions-a-la-hausse-en-matiere-de-livraison-a-domicile\/","title":{"rendered":"Comment Aldi renforce ses ambitions dans le domaine du commerce en ligne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au Royaume-Uni, <strong>Aldi<\/strong> s&rsquo;associe \u00e0 <strong>Deliveroo<\/strong> pour assurer la livraison rapide des courses ; en Allemagne, la soci\u00e9t\u00e9 m\u00e8re <strong>Aldi S\u00fcd<\/strong> recrute un ancien cadre d&rsquo;<strong>Amazon <\/strong>et de <strong>Rohlik<\/strong> afin de d\u00e9velopper davantage ses activit\u00e9s de commerce \u00e9lectronique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les livreurs font le travail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En raison des co\u00fbts logistiques \u00e9lev\u00e9s, le commerce en ligne n\u2019\u00e9tait jusqu\u2019\u00e0 pr\u00e9sent pas une option pour la plupart des discounters, mais chez Aldi S\u00fcd, les choses semblent d\u00e9sormais bouger dans ce domaine. Au Royaume-Uni, le distributeur va s\u2019associer \u00e0 Deliveroo. Les clients pourront commander environ 2 000 produits Aldi via l\u2019application Deliveroo. Le service \u00ab Shop &amp; Deliver \u00bb sera test\u00e9 \u00e0 partir du mardi 6 octobre dans huit magasins. Un lancement \u00e0 l\u2019\u00e9chelle nationale est pr\u00e9vu pour d\u00e9but 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette initiative s\u2019inspire des partenariats fructueux conclus par Aldi avec DoorDash, la soci\u00e9t\u00e9 m\u00e8re de Deliveroo, aux \u00c9tats-Unis et en Australie. Les livreurs de Deliveroo pr\u00e9pareront, emballeront et livreront les commandes directement depuis les magasins, ce qui permettra au personnel d\u2019Aldi de se concentrer sur les activit\u00e9s en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience de longue date<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Allemagne \u00e9galement, o\u00f9 Aldi S\u00fcd teste depuis 2023 la livraison \u00e0 domicile \u00e0 l\u2019aide de v\u00e9hicules \u00e9lectriques dans la r\u00e9gion de M\u00fclheim, D\u00fcsseldorf, Krefeld et M\u00f6nchengladbach, le commerce en ligne semble figurer en t\u00eate des priorit\u00e9s. L\u2019entreprise vient de nommer pour la premi\u00e8re fois un PDG pour son service de livraison \u00ab Mein Aldi \u00bb. Il s\u2019agit de Mark H\u00fcbner, qui poss\u00e8de une grande exp\u00e9rience dans ce domaine et qui occupait jusqu\u2019\u00e0 l\u2019ann\u00e9e derni\u00e8re le poste de PDG pour l\u2019Allemagne et l\u2019Autriche chez Rohlik, le supermarch\u00e9 en ligne tch\u00e8que en pleine expansion. Auparavant, il \u00e9tait <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/e-commerce-aldi-sued-holt-ex-rohlik-manager-als-lieferdienst-ceo-193416?utm_source=%2Fmeta%2Fnewsflash%2Feilmeldung&amp;utm_medium=newsletter&amp;utm_campaign=nl5156&amp;utm_term=d9cc721e00d6a28c610ded4d73905d61\">responsable d\u2019Amazon Fresh en Allemagne<\/a>, rapporte le Lebensmittel Zeitung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab M. H\u00fcbner apporte avec lui de nombreuses ann\u00e9es d\u2019exp\u00e9rience acquise \u00e0 divers postes dans les domaines du commerce en ligne, de la num\u00e9risation et du commerce au sein de plusieurs entreprises \u00bb, indique Aldi S\u00fcd, qui continue toutefois de souligner que le projet Mein Aldi est un test ind\u00e9pendant de ses activit\u00e9s principales. En Suisse, le discounter a mis fin \u00e0 un test du service de livraison Aldi Now apr\u00e8s cinq ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Royaume-Uni, Aldi s&rsquo;associe \u00e0 Deliveroo pour assurer la livraison rapide de courses ; en Allemagne, la soci\u00e9t\u00e9 m\u00e8re Aldi S\u00fcd recrute un ancien cadre d&rsquo;Amazon et de Rohlik afin de d\u00e9velopper davantage ses activit\u00e9s de commerce en ligne.<\/p>\n","protected":false},"author":3,"featured_media":155897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[575],"people":[],"extra":[43],"company":[203],"topic":[198],"region":[470,381],"class_list":["post-155896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-thuisbezorging","extra-plus","company-aldi","topic-e-commerce","region-allemagne","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Aldi renforce ses ambitions dans le domaine 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