{"id":155936,"date":"2026-09-28T17:07:50","date_gmt":"2026-09-28T15:07:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155936"},"modified":"2026-09-28T17:07:52","modified_gmt":"2026-09-28T15:07:52","slug":"albert-heijn-a-deja-depasse-lidl-en-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-a-deja-depasse-lidl-en-flandre\/","title":{"rendered":"\u00ab Albert Heijn a d\u00e9j\u00e0 d\u00e9pass\u00e9 Lidl en Flandre \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Albert Heijn<\/strong> ouvrira deux autres supermarch\u00e9s en Belgique cet automne, afin de franchir le cap des 90 magasins dans le pays. Le distributeur n\u00e9erlandais a d&rsquo;ailleurs d\u00e9j\u00e0 d\u00e9pass\u00e9 <strong>Lidl<\/strong> en Flandre en termes de part de march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deux ouvertures en octobre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019ici la fin de l\u2019ann\u00e9e, Albert Heijn comptera 90 magasins en Belgique, a d\u00e9clar\u00e9 la directrice marketing Els Lagrou la semaine derni\u00e8re lors du Retail Marketing Day organis\u00e9 par RetailDetail, qui a r\u00e9uni plus de 170 professionnels du marketing \u00e0 Bruxelles. Apr\u00e8s l\u2019ouverture r\u00e9cente <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-des-centaines-de-clients-a-louverture-de-lalbert-heijn-de-haacht\/\">du 88e magasin \u00e0 Haacht, le 8 juillet<\/a>, deux autres ouvertures sont pr\u00e9vues en octobre : l\u2019une \u00e0 Bilzen (qui sera la dix-neuvi\u00e8me pour le partenaire franchis\u00e9 <strong>Peeters-Govers<\/strong>) et l\u2019autre d\u2019un magasin AH XL sur l\u2019ancien <strong>site Makro<\/strong> \u00e0 Machelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 \u00ab seulement \u00bb quatre ouvertures de magasins cette ann\u00e9e, Albert Heijn poursuit son ascension fulgurante : en termes de part de march\u00e9, le d\u00e9taillant a d\u00e9j\u00e0 d\u00e9pass\u00e9 Lidl en Flandre, comme l\u2019a montr\u00e9 Mme Lagrou sur une diapositive qui ne mentionnait toutefois pas de chiffres concrets. Mais le principal indicateur de performance cl\u00e9 (KPI) en marketing est tout de m\u00eame de savoir si votre marque manquerait \u00e0 ses clients si elle venait \u00e0 dispara\u00eetre, affirme-t-elle. Elle a ensuite montr\u00e9 des images de l\u2019engouement sans pr\u00e9c\u00e9dent suscit\u00e9 par l\u2019ouverture \u00e0 Louvain, o\u00f9 Albert Heijn \u00e9tait absent depuis des ann\u00e9es, ayant d\u00fb c\u00e9der un magasin apr\u00e8s la fusion avec <strong>Delhaize<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/est-ce-que-quelquun-regretterait-votre-marque-le-retail-marketing-day-en-sept-citations\/\">Vous pouvez lire ici un compte rendu complet du Retail Marketing Day<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albert Heijn ouvrira deux nouveaux supermarch\u00e9s en Belgique cet automne, afin de franchir le cap des 90 magasins dans le pays. En Flandre, le distributeur n\u00e9erlandais a d&rsquo;ailleurs d\u00e9j\u00e0 d\u00e9pass\u00e9 Lidl en termes de part de march\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":155937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[123,204],"topic":[],"region":[226],"class_list":["post-155936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-lidl","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Albert Heijn a d\u00e9j\u00e0 d\u00e9pass\u00e9 Lidl en Flandre \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn ouvrira deux autres supermarch\u00e9s en Belgique cet automne, afin de franchir le cap des 90 magasins dans le pays. 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